Should you use opt-in pop-up forms on your website?
Numerous case studies from big companies show that opt-in pop-ups, welcome mats and slide-ups help you grow your list.
So this should be a no-brainer, right?
Right, opt-in interstitials will add subscribers to your list.
But at what cost?
Find out what those case studies that praise opt-in interstitials aren't telling you to make sure you (and your business) can afford to make this sacrifice.
14. How many people (who may get annoyed and leave your site to never
come back) would need to see your opt-in interstitial for you to get 1
engaged subscriber
19. On average, fewer that 3 out
of 100 people who see a
pop-up form, a welcome
mat, or a slide-up will opt in.
20. On average, 22 out of 100 subscribers who
receive an email newsletter from a
small/medium business open it.
21. On average, fewer than 3 out of 100
people who receive an email newsletter
from a small/medium business click on a
link in it.
22. How many people (who may get annoyed and leave your site to never
come back) would need to see your opt-in interstitial for you to get 1
engaged subscriber