An excerpt from my Asia Fruit Logistica presentation during the Business forum.

1. Persuasive
Packaging

3. Former Sales Manager and CEO of a plastic packaging
manufacturer in Australia.
Professional expertise in Cardboard & plastics both rigid and
flexibles.
NAVICo Global offers services in:
Insights, Trends, Ideas, Concepts
Packaging design, branding, marketing, Rapid Prototyping,
trademarks.
Pack-house automation, processing, post harvest technology.

4. •Protect
•Transport
•Storage
•Shelf life
•Information
•Branding
•Convenience
Why do we need packaging?

5. What would you choose?

6. • Healthy Snacking
• Grab and Go / Dashboard Dining
• Convenience
• Branding & Merchandise
• Innovation in packaging
• Portion sizes for different market
segments
• Re-sealable packaging
• Environmental Issues
• Reducing Global food waste
• Pack- House Automation
Global Trends

7. Story Telling

8. Packaging technology
across different formats is
advancing and options for
packaging innovation are
vast.
Here are some examples of
the best of the best from
around the world:

11. Gone are the days when
packaging only served a strictly
functional purpose for protecting
fresh produce and for logistics
purposes.

13. Today’s global trends in healthy snacking,
ready to eat foods, convenient Grab and
Go fruit and vegetables, together with kids’
healthy lunch boxes, are showing us that
the mission to capture the consumer’s
attention is only going to grow.

17. Consumers’ appetite for branded products
is rolling over into the fresh produce world.
Customers know more about what they are
buying and its origins, and they have
increasing confidence in pre-packed
produce.

23. Produce marketers need to engage with
their target audience, the consumers,
directly on social media platforms to drive
sales back into the retail stores.
Understanding who your target market is
and give them exactly what they want!

27. Taking a holistic approach by
encompassing a strong concept, a
successful product launch and an
engaging social media presence will drive
sales growth and is paramount to success.

28. Reduces packaging by
~30%
Extends shelf life
Tamper evident
Increases brand exposure
Re-Closeable Film

30. • Recyclable
• Recycle/Reuse
• Sustainable
• Compostable
• Renewable
Environmental
topics

36. How is packaging used
to reduce food waste?
• Smaller pack sizes
• Extend shelf life
• Reduce transport waste
• Optimised storage & transport

37. Is all plastic fantastic?
Peeled oranges
Whole Foods - USA
Peeled & halved avocado
Sobey's - Canada

38. Is all plastic fantastic?

39. Is all plastic fantastic?