In this kind of project it is a MUST to define business goals before you start to talk about features and design

1. Car Lease
Business goals definition:
1) Tracking incomes, and produce sales forecast for the near future.
2) Keeping track of representative or department work achievements, while
setting monthly goals according to the data.
3) Increase sales up to 15% until the end of the year.
4) Improve customer experience.
5) Creating more touch points between the customer and the brand.
6) Helping the care representative in performing their tasks by:
a) Quick draw of customers' data.
b) Viewing relevant client history.
7) Motivate the care representatives, by setting more realistic, clear and
measurable goals.
8) Customer retention.
9) Keeping track of affiliates and care representatives commissions.