How do you build brands with stories. Simple!
Start with an organizing principle
Start looking at your brand like a mag
Use the story mining, story creation or story doing to make it super engaging, relevant and inspiring.
1. Welcome to the
‘The birth of a storytelling agency’
February 2015 – Lemon Scented Tea
2. TODAY
• The birth of a storytelling agency (Gijsbregt Vijn)
• A refreshing view on stories in society (Bas Haring)
• The story of Plastic Whale: from dream to social
enterprise (Marius Smit)
12. We like stories better
than advertising ideas…
And it works.
13. Blueprint on how to build
stories
- A clear point of view
- The back story
- Several stories (hooks) to keep it alive
- The tools to join in and share
16. From point of view
to Organising Principle
WHY
Organising Principle
17. WHY
Organising Principle From point of view
to Organising Principle
- Interpolis - Glashelder
- Philips - Sense and simplicity
- Nuon - Energy is the
possibility to change
something
- AF/KLM Cargo – Freight
made personal
18. From back story
to Editorial Sessions
WHY
Organising Principle
HOW
Editorial Sessions
19. From back story
to Editorial Sessions
WHY
Organising Principle
HOW
Editorial Sessions
- Hogeschool van Amsterdam
magazine
20. The framework of
Lemon Scented Tea
WHY
Organising Principle
HOW
Editorial Sessions
WHAT
Story Mining Story Creating Story
Doing
Ik heb een flinke presentatie. Ik stel voor erdoorheen te gaan met jullie. Als er vragen tussentijds stel ze. Korte antwoorden geef ik meteen. Langere antwoorden doen we na de sessie.
Merken in de wereld te zetten die zo interessant zijn dat ze vanzelf gaan reizen
Pot met water is de maatschappij, het theezakje is kern van een bedrijf, de identiteit, samen met de klant
Niet lijnrecht tegenover elkaar. Usp is onderdeel van de story
Niet lijnrecht tegenover elkaar. Usp is onderdeel van de story