Learn more about our search for our next Senior Demand Generation Manager!

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2. What is BetterUp?
BetterUp is a mobile-based leadership development platform that brings
personalized professional coaching to employees at all levels. We help managers
lead better, teams perform better, and employees thrive personally and inspire
professionally. Our mission is to help professionals everywhere pursue their lives
with greater clarity, purpose, and passion.
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3. The BetterUp product was developed by a team of leading behavioral
scientists, researchers, and technologists. We’re already transforming the way
companies approach talent development at high-performing organizations
like LinkedIn, Salesforce, Visa, Deloitte, Workday, Mars and Logitech. Imagine
a coach in your pocket who is ready to tackle your professional challenges with
you. That’s BetterUp.
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Our 220 employees (and growing every day) are located across
the US, headquartered in San Francisco, and all have one goal: to
build a scalable, transformational, and personalized employee
experience that works for everyone.

4. We are building the future of personal transformation.
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5. We unlock human potential by bringing meaning
and purpose into the workplace.
5
America’s Loneliest
Workers, According to
Research
(7 min read) See what our
members have to
say
(3 min watch)
BetterUp in Inc.com
(10 min read)
Reimagining Work with
our CEO Alexi
Robichaux
(3 min read)

6. The Funding:
BetterUp is excited and humbled to announce a record $103M in Series C financing
to continue our focus on helping the next generation of business leaders reach their
highest human potential. This brings our total funding amount to $142M, the
biggest in the space.
Click on the icons to read about the big news:
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7. 7
Playfulness
The best ideas come
from a happy heart.
Empathy
Innovation starts with
understanding.
Zest
Live with enthusiasm,
energy and personality.
Courage
Dare often and greatly.
Grit
Effort and perseverance
turn talent into results.
Craftsmanship
Our work ennobles us.
We work in alignment with our values

8. We invest in our people and our culture.
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Read: Employee Benefits Learn: Our approach to work

9. The Opportunity: Marketing at BetterUp
BetterUp is looking for a Senior Demand Generation expert to join our team to help guide
campaign strategy, manage key aspects of marketing qualified lead development, and ABM
(Account-Based Marketing) initiatives.Our mobile-first product connects coaches with
individuals, creating powerful relationships to drive behavior change and transform a new
generation of leaders. We are creating a new category, and we need a talented Demand
Gen expert to uplevel the Marketing Team to drive us there.
We are a team that collaborates tightly, launches quickly, and has fun. Our small and
focused team cares deeply about crafting the highest quality customer experiences, and
each team member has a profound impact on the vision and direction of what we deliver.
And, although we take our responsibility seriously and stay focused on delivering and
iterating quickly, we always take the time to laugh, take a pause and enjoy our work and
each other.
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10. > >
As a Demand Generation Manager at BetterUp, you will...
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Build:
● Work in collaboration with
Marketing Ops to track metrics
and reporting against planned
goals including, but not limited to:
campaigns, programs, pipeline,
funnel health, and data hygiene.
● Help manage the development of
demand generation programs that
generate a consistent flow of
marketing qualified leads and first
meetings leveraging a variety of
channels.
Scale:
● Collaborate closely with the
field to educate, inspire,
support, and promote the
integrated campaigns and
demand programs to ensure
tight alignment and
incorporation into prospecting
and sales cycles.
Collaborate:
● Work closely with the BDR and
sales teams to increase velocity
in the funnel
● Collaborate closely with
Communications, Product
Marketing, Senior Behavior
Scientists, and BetterUp Labs, to
create industry-leading content
aligned with BetterUp’s brand,
positioning, and messaging.

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Meet your teammates
Anne Norris
Director of Field
Marketing
Danny McKeever
Director of Marketing
Operations
Stephanie Swinyer
Head of Integrated
Marketing
Tina Wie
VP Corporate
Communications

12. Meet your extended team
Alexi Robichaux,
CEO and Co-founder
Deb Wolf,
CMO
Ryan Adami
Sr. Manager, Digital
Strategy
Mark Horton
VP Revenue Marketing
Eddie Medina,
COO and Co-founder
Casey Dingman,
Sr. Marketing
Operations Manager
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13. Any Questions?
Reach out to:
stephanie.swinyer@betterup.co (Hiring Manager)
OR gigi.saca@betterup.co (Talent Partner)
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Apply here