To incentivize Employees of Godrej Consumers for their high performance

1. CASE STUDY ON
PERFORMANCE AWARDS
FOR GODREJ CONSUMERS

2. OBJECTIVE & CHALLENGES
• An innovative product that will excite majority of Employees
• Bringing innovative ideas every month as people won’t be
interested in getting same thing again and again
• Making Employees feel that they have been rewarded justly for
their exemplary performance
• Minimizing the cost of campaign with maximum impact
Case study on Performance Awards
CHALLENGES
To incentivize Employees of Godrej Consumers for their high
performanceOBJECTIVE

3. SOLUTION OFFERED: GIFTXOXO EXPERIENCE BOX
Case study on Performance Awards
Giftxoxo handled all the execution of the experience and
Employees were delighted to receive the exclusive treatment
from our vendors
Employees came to our website or called us to redeem their
selected Experience from the Box
Employees of Godrej were excited to receive such a unique
concept as Giftxoxo Experience Box
Godrej selected 8 unique and exclusive experiences for the box
and we supplied the box with Godrej Branding
Godrej gave Giftxoxo the budget for their performance awards
and Giftxoxo shared multiple Experiences

4. HOW IT HELPED GODREJ?
Case study on Performance Awards
•Giftxoxo offered Godrej multiple exclusive options across 5 categories of
Experiences namely Adventure, Gourmet, Arts & Learning, Health & Wellness
and Tours and Getaways. Godrej selected 8 options for their employees
•Employees got flexibility of choosing the experience from 8 experiences in the
box as per their preference and they felt empowered of making choice
SELECTION
•Giftxoxo Experience Boxes are very easy to handle and can be distributed
easily.
•Hassles for the sourcing, keeping inventory, distribution and damage was
saved for Godrej. Giftxoxo delivered boxes in very short timeline of 2 days
•All the execution was handled by Giftxoxo
LOGISTICS
•Godrej saved man hours by outsourcing the campaign to Giftxoxo
•Perceived value of Experience Boxes were at least twice the actual cost
•Delivery charges were handled by Giftxoxo
COST
OPTIMIZATION

5. OUTCOME
This campaign was huge success and since then Godrej has become regular client of Giftxoxo for
Giftxoxo Experience Boxes. Moreover they started using our Giftxoxo Experience Boxes for Spot rewards
as well. Following were the main points of success:
Case study on Performance Awards
•Employees of Godrej applauded the new concept of Giftxoxo Experience Box
offered by Godrej. They felt motivated to learn that company is trying to
come up with unique ways to appreciate their performance
INCREASED
MOTIVATION
•Employees were delighted to receive the Giftxoxo Experience Box with very
unique and exclusive choices.
•Employees gave very positive feedback about the quality of Experiences
•Employees were very happy to get an innovative product from the company
EMPLOYEES’
DELIGHT
•Employees were delighted to get a memory in the form of Experience box
and felt rejuvenated after the experience. This in turn factored in the
increased productivity from them.
ENHANCED
PRODUCTIVITY