The target audience for the media production is males and females aged 18 to mid-twenties. While not specifically aimed at either gender, the inclusion of a strong female protagonist may attract more female viewers who could relate to her as an empowering character. Feedback from potential viewers found that most identified the genre as thriller, said they would see it in theaters, understood the narrative, and enjoyed thrillers. This confirms the target demographic was accurately identified.

1. Media Evaluation
-Who would be the audience for your media
product?
- How did you attract/address your audience?

2. Who would be the audience for your media
product?
The target audience for our media production are both sexes as it isn’t
really aimed at either gender, they will be of the age 18 to mid-twenties.
There is no real orientation to a gender mainly because it is a classic
thriller plot which will attract both male and female however due to the
inspiration of characterisation from films such as “La Femme Nikita” by
Luc Besson (1990) I made my protagonist a strong female which may
bring it more toward female target audience as it could empower them
as it defines the convention that women have little roles in theThriller
genre. I have aimed for a rather mature audience as I believe that the
depth of emotion will need a more mature audience to relate to it.
However I plan to expand into different demographics such as older
generations, the reason for this is because these people would have
grow up with some of the originalThrillers such as Usually Suspects,
Seven, Reservoir Dogs and North by Northwest, which could invoke
nostalgic responds to see how this genre has developed and changed
since there younger years. But this is only a secondary target with the
main ones consisting of the young Men andWomen wanting to escape
the trudge of normal life to experience movies that excite and draws
them in, and with the use of a strong, independent women could bring
it more towards the underdog story with this one person taking on a
greater evil.These individuals will most likely be into currentTV series
like ‘Game ofThrones’ and spend most of there times watching any
thriller films such as ‘The Grey’ and ‘Columbiana’ as way of escaping
into a life of quick paced action and deep plots with twists and turns.

3. How did you attract/address your
audience?
The first draft of my film was meant to be a male protagonist with a lot of action
and quick pace.This would attract a main core of male audience as it offers them a
character defined from the start as a person who is able to look after themselves
and knows how to survive however I felt like this wouldn’t stick out as a newThriller
as it follows the convections to heavily it would also close off the target audience to
predominantly male . But with changed story it allowed me to bring down the pace
which will give the audience this feel of a ‘calm before the storm’ and gives them
time to question the morals of the protagonist such as “who is she after” and “what
happened” which slowly draws them in to see what started this hatred.This allowed
me to focus more on relating the audience to my protagonist making her more
compelling .This would now attract both gender to the audience as it can give a
more female relation point as everyone likes a character that they can relate and
aspire to be.

4. Audience Feedback
I posed question to 10 potential target audience, ranging from people at
school to adults
Q1. What genre would you say this is?
Thriller-7 Action- 2 Crime-1
Q2. Would you go to see this film in the cinema
Yes- 6 No- 2 Maybe- 2
Q3. Did you get the narrative of the piece
Yes- 8 No- 0 Didn’t Understand- 2
Q4. Is this genre something you like?
Yes- 10 No- 0
This shows that the majority of the target audience accept this piece to be a
thriller and something they would watch.