1. IBD Gianni Mazzotta, Boston
Week: Oct 19– Oct 25, 2014
 Wins
1. Sponsored event at new account, Itadaki, Japanese restaurant on Newbury St, as well as set-up Aperitivo series
 Challenges
1. Constant challenge with the local craft trend, even in Italian bar/restaurants
 Next Steps
1. Follow-up on potential Fount accounts
2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts
 Photos
 Sponsored event at new account, Itadaki to launch Peroni, as well as set up an Aperitivo
series to continue the support, Tuesdays 6-8pm
1

2. Itadaki; Nevada Benz jewelry, art, and fashion show
Jewelry, art, fashion, sushi, Peroni, and overall fun and
successful event!

3. Pictures continued
Great crowd
in attendance
enjoying
Peroni, sushi,
and fashion!

4. Itadaki
Fire Dancer performance!
Total
investment, 2
cases, sampled
about 40 people,
100 impressions
and got media
coverage and
mention by Dirty
Water TV!

5. Itadaki event
Such a great
event, bringing
Peroni to top
of mind at a
Japanese
bar/restaurant
!

6. Itadaki (Bon appetite) Peroni
Great
Aperitivo
series started at
new Japanese
restaurant
account.
Necessary to
continue to
support Peroni
at this account
to insure it
sells well,
stays in the
accounts, and
gets people to
change their
perception, that
it is a great
beer, and pair
well with