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Gianni Catalfamo
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DIGITAL BUSINESS FORUM Milano, 16 novembre 2011 Tuesday, November 16, 2010
TRE COMPETENZE Una soluzione Tuesday, November 16, 2010
Tuesday, November 16, 2010
COMPRENDERE IL CLIENTE Gianni Catalfamo European Director, Digital Tuesday, November 16, 2010
INTERAGIAMO! Domande, commenti? suTwitter segui: digbiz_2010 Twitter hashtag: #digbiz email: comunica@digbiz.it wifi login: EVENT/digbiz wifi password: forum Tuesday, November 16, 2010
Tuesday, November 16, 2010
WELCOMETO... ...a brave new e-commerce world! Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
THE INTERNET’ KILLER APPLICATION WHAT IS PEOPLE ARE. ? Tuesday, November 16, 2010
PEOPLE ARE THE INTERNET’ KILLER APPLICATION PEOPLE ARE. ! Tuesday, November 16, 2010
NOI LORO Campaign Feedback ATRADITIONAL CAMPAIGN Tuesday, November 16, 2010
NOI LORO Campaign Insight A SOCIAL MEDIA CAMPAIGN Tuesday, November 16, 2010
Insight Content Promotion Conversations Online Asset Offline Asset Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? CLEARLY DEFINED PROFILES Tuesday, November 16, 2010
WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? DEVELOP A GOOD SEARCH SEED Tuesday, November 16, 2010
MAP & MONITOR COMMU NITIES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
HAVE WE GOT ONE? WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
THEIR SANDBOX, THEIR RULES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
A Q :MY WEBSITE DOES NOT PPEAL TO THE NEWEST CROP OF HOLDERSSTAKE Tuesday, November 16, 2010
Multicentrum Supradyn Tuesday, November 16, 2010
CAMPAIGN STARTS Multicentrum Supradyn Tuesday, November 16, 2010
Q : HOW MAY I TURN INTO ADVOCATESTHEM ? Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
IACTIVATION CAMPAIGN Q : HOWDO DEAN ? VELOP Tuesday, November 16, 2010
AVIRTUAL LOVER WWW.MYSECRETOBSESSION.IT Tuesday, November 16, 2010
Q :WHATIS THE PERFECT POSITIONINGP FOR MY NEWPRODUCT?Tuesday, November 16, 2010
Tuesday, November 16, 2010
Q : IS IT POSSIBLE TO M ISSUESBEFORE THEY BECOME CRISES ONITOR ?Tuesday, November 16, 2010
Tuesday, November 16, 2010
TI SEI CHIESTO: • Ho identificato il mio target online, le caratteristiche, gli orientamenti? • Ho messo a punto un contenuto rilevante per comunicare con gli utenti anche fuori dal mio sito? • Sono pronto ad accettare regole non mie? Tuesday, November 16, 2010

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