1. Summary from
AllFacebook Marketing Conference
Key take away points from today’s sessions Special: Take away points FB ROI
2. FB Pages for Brands • Vodafone Case:
• High quality visual content becomes more • FB Fans generate 200% more revenue vs. avg
important customer
• Avg customer lifetime for FB fans is 50% longer
3. FB ads • Burger King Case:
• ROI of Premium Ads is 3x higher compared to • FB-only couponing (50M free Whoppers) drove
Marketplace Ads revenues up by 17.6% vs. same month year ago
• CTR of Premium Ads is 5x-8x higher compared to
Marketplace Ads • Endemol Case:
• Big brother voting taken to FB: Users buy votes
4. Community Management via “facebook credits” – 11% of overall voting
• revenue from facebook credits
Avoid fake dialogue („brand posts - fans
comment“) instead create real dialogue: „brand
• RTL II /Berlin – Tag und Nacht) Case:
posts – fans comment – brand re-comments on
• Exclusive content on FB does not lead to
fans‘ comments“ cannibalization of TV (only 2.3% watch
• Create engaging visual content, e.g. feature user exclusively online)
statements in visuals
• Adobe Case:
5. Overall Take away points • Conversion Rate in campaigns with
• Align Social Media activities with classical media to Social Media is 14% higher
cover full customer journey