How to effectively manage
the Digital Self
you did not know you had
Wednesday 20 November 13
The Digital Self Manifesto
Individuality in the age of Digital & Social Media

Tweet your comments with the #TDSMLED hash
...
Restore to its rightful
owner the control
of the Digital Self
Wednesday 20 November 13
Password
onslaught
Wednesday 20 November 13
How many passwords
do you have?
60 50 40 30 20 10

Wednesday 20 November 13
How many passwords
do you have?
60 50 40 30 20 10

Wednesday 20 November 13
How many passwords
do you have?
60 50 40 30 20 10

Wednesday 20 November 13
How often
do you
forget
one?

Wednesday 20 November 13
Wednesday 20 November 13

...if you use
the same
password
everywhere
you can
...if you
write them
down...
Wednesday 20 November 13
...on your
phone!
Wednesday 20 November 13
The

Social
Graph
Wednesday 20 November 13
Friend
Connection
Follower
Wednesday 20 November 13
What we mean:
People who are part of
our lives because we
know, are related to,
admire, despise, listen,
watch, read, love...
What they mean:

”

Who
sees
what
Wednesday 20 November 13
Our
relationships,
their
audience
Wednesday 20 November 13
Wednesday 20 November 13
Wednesday 20 November 13
Wednesday 20 November 13
Wednesday 20 November 13
Enough!
Wednesday 20 November 13
3
H
Wednesday 20 November 13
Cont
3
ent
H
sources
Wednesday 20 November 13
Blog posts, Pictures, Videos,
Slideshares, Scribd
documents, ...

3
H

Status updates, Tweets,
Whatsapp chats,
Foursquare ...
How WE see it

Wednesday 20 November 13
How THEY see it

Wednesday 20 November 13
Control

Wednesday 20 November 13
Control
Ownership Portability

Wednesday 20 November 13
Control
Ownership Portability
Digital Self User Centric
Certification
Markup
Identity
Entities
Language Management
Wednesda...
Digital Self Markup
Language

User Centric Identity
Management

Certification Entities

<FIRSTNAME>Gianni</FIRSTNAME>
<SURN...
Digital Self Markup
Language

Wednesday 20 November 13

User Centric Identity
Management

Certification Entities
Digital Self Markup
Language

User Centric Identity
Management

Certification Entities

WHO?
Wednesday 20 November 13
Digital Self Markup
Language

User Centric Identity
Management

Certification Entities

Governments
Banks
Credit Card Compa...
Wednesday 20 November 13
Do away with
Anonymity?
Wednesday 20 November 13
SCE
NA
RIO
Wednesday 20 November 13

PEOPLE will own every right to their Digital
Self, entrusted in custody to a Certifica...
WHY won’t
this happen
on its own?
Wednesday 20 November 13
91.6% Organic

Paid

The traffic of the Internets

Wednesday 20 November 13

{

8.4%

Google
Facebook
Twitter
Pinterest
Tum...
The most successful
monetization strategies
ever devised on the
Internet only influence less
than one-tenth of its traffic
W...
◉ Market forces alone won’t make it happen
◉ Representing the General Public interest
◉ National / global scope

Wednesday...
What can YOU do?
1. Find a few like-minded people
2. Start a Digital Self Action Committee
3. Work on Legislation / Techno...
The Digital Self Manifesto
EUR 1.99 in an e-bookstore near to you

Wednesday 20 November 13
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2013 The Digital Self Manifesto (full)

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2013 The Digital Self Manifesto (full)

  1. 1. How to effectively manage the Digital Self you did not know you had Wednesday 20 November 13
  2. 2. The Digital Self Manifesto Individuality in the age of Digital & Social Media Tweet your comments with the #TDSMLED hash Wednesday 20 November 13
  3. 3. Restore to its rightful owner the control of the Digital Self Wednesday 20 November 13
  4. 4. Password onslaught Wednesday 20 November 13
  5. 5. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  6. 6. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  7. 7. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  8. 8. How often do you forget one? Wednesday 20 November 13
  9. 9. Wednesday 20 November 13 ...if you use the same password everywhere you can
  10. 10. ...if you write them down... Wednesday 20 November 13
  11. 11. ...on your phone! Wednesday 20 November 13
  12. 12. The Social Graph Wednesday 20 November 13
  13. 13. Friend Connection Follower Wednesday 20 November 13
  14. 14. What we mean: People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate... Wednesday 20 November 13 ”
  15. 15. What they mean: ” Who sees what Wednesday 20 November 13
  16. 16. Our relationships, their audience Wednesday 20 November 13
  17. 17. Wednesday 20 November 13
  18. 18. Wednesday 20 November 13
  19. 19. Wednesday 20 November 13
  20. 20. Wednesday 20 November 13
  21. 21. Enough! Wednesday 20 November 13
  22. 22. 3 H Wednesday 20 November 13
  23. 23. Cont 3 ent H sources Wednesday 20 November 13
  24. 24. Blog posts, Pictures, Videos, Slideshares, Scribd documents, ... 3 H Status updates, Tweets, Whatsapp chats, Foursquare check-ins, ... Hotel & restaurant ratings, eBay feedbacks, Product or Book reviews, ... Wednesday 20 November 13
  25. 25. How WE see it Wednesday 20 November 13
  26. 26. How THEY see it Wednesday 20 November 13
  27. 27. Control Wednesday 20 November 13
  28. 28. Control Ownership Portability Wednesday 20 November 13
  29. 29. Control Ownership Portability Digital Self User Centric Certification Markup Identity Entities Language Management Wednesday 20 November 13
  30. 30. Digital Self Markup Language User Centric Identity Management Certification Entities <FIRSTNAME>Gianni</FIRSTNAME> <SURNAME>Catalfamo</SURNAME> <EMAIL>gianni@catalfamo.com</EMAIL> <MOBILE>+39 335 284758</MOBILE> ... Wednesday 20 November 13
  31. 31. Digital Self Markup Language Wednesday 20 November 13 User Centric Identity Management Certification Entities
  32. 32. Digital Self Markup Language User Centric Identity Management Certification Entities WHO? Wednesday 20 November 13
  33. 33. Digital Self Markup Language User Centric Identity Management Certification Entities Governments Banks Credit Card Companies Telcos Healthcare providers Post / Delivery services Retailers Online companies ... Wednesday 20 November 13
  34. 34. Wednesday 20 November 13
  35. 35. Do away with Anonymity? Wednesday 20 November 13
  36. 36. SCE NA RIO Wednesday 20 November 13 PEOPLE will own every right to their Digital Self, entrusted in custody to a Certification Entity which will only expose the data we want. PEOPLE will switch Certification Entities as easily as today we switch telephone carriers. PEOPLE will reward BRANDS by allowing controlled access to additional portions of their Digital Self. BRANDS will reward PEOPLE by creating a better user experience using the information they are given access to.
  37. 37. WHY won’t this happen on its own? Wednesday 20 November 13
  38. 38. 91.6% Organic Paid The traffic of the Internets Wednesday 20 November 13 { 8.4% Google Facebook Twitter Pinterest Tumblr ...
  39. 39. The most successful monetization strategies ever devised on the Internet only influence less than one-tenth of its traffic Wednesday 20 November 13
  40. 40. ◉ Market forces alone won’t make it happen ◉ Representing the General Public interest ◉ National / global scope Wednesday 20 November 13
  41. 41. What can YOU do? 1. Find a few like-minded people 2. Start a Digital Self Action Committee 3. Work on Legislation / Technology 4. Get DSACs together to form a National DSAC 5. Be heard! Wednesday 20 November 13
  42. 42. The Digital Self Manifesto EUR 1.99 in an e-bookstore near to you Wednesday 20 November 13

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