1. How to effectively manage
the Digital Self
you did not know you had
Wednesday 20 November 13

2. The Digital Self Manifesto
Individuality in the age of Digital & Social Media
Tweet your comments with the #TDSMLED hash
Wednesday 20 November 13

3. Restore to its rightful
owner the control
of the Digital Self
Wednesday 20 November 13

4. Password
onslaught
Wednesday 20 November 13

5. How many passwords
do you have?
60 50 40 30 20 10
Wednesday 20 November 13

6. How many passwords
do you have?
60 50 40 30 20 10
Wednesday 20 November 13

7. How many passwords
do you have?
60 50 40 30 20 10
Wednesday 20 November 13

8. How often
do you
forget
one?
Wednesday 20 November 13

9. Wednesday 20 November 13
...if you use
the same
password
everywhere
you can

10. ...if you
write them
down...
Wednesday 20 November 13

11. ...on your
phone!
Wednesday 20 November 13

12. The
Social
Graph
Wednesday 20 November 13

13. Friend
Connection
Follower
Wednesday 20 November 13

14. What we mean:
People who are part of
our lives because we
know, are related to,
admire, despise, listen,
watch, read, love, hate...
Wednesday 20 November 13
”

15. What they mean:
”
Who
sees
what
Wednesday 20 November 13

16. Our
relationships,
their
audience
Wednesday 20 November 13

17. Wednesday 20 November 13

18. Wednesday 20 November 13

19. Wednesday 20 November 13

20. Wednesday 20 November 13

21. Enough!
Wednesday 20 November 13

22. 3
H
Wednesday 20 November 13

23. Cont
3
ent
H
sources
Wednesday 20 November 13

24. Blog posts, Pictures, Videos,
Slideshares, Scribd
documents, ...
3
H
Status updates, Tweets,
Whatsapp chats,
Foursquare check-ins, ...
Hotel & restaurant ratings,
eBay feedbacks,
Product or Book reviews, ...
Wednesday 20 November 13

25. How WE see it
Wednesday 20 November 13

26. How THEY see it
Wednesday 20 November 13

27. Control
Wednesday 20 November 13

28. Control
Ownership Portability
Wednesday 20 November 13

29. Control
Ownership Portability
Digital Self User Centric
Certification
Markup
Identity
Entities
Language Management
Wednesday 20 November 13

30. Digital Self Markup
Language
User Centric Identity
Management
Certification Entities
<FIRSTNAME>Gianni</FIRSTNAME>
<SURNAME>Catalfamo</SURNAME>
<EMAIL>gianni@catalfamo.com</EMAIL>
<MOBILE>+39 335 284758</MOBILE>
...
Wednesday 20 November 13

31. Digital Self Markup
Language
Wednesday 20 November 13
User Centric Identity
Management
Certification Entities

32. Digital Self Markup
Language
User Centric Identity
Management
Certification Entities
WHO?
Wednesday 20 November 13

33. Digital Self Markup
Language
User Centric Identity
Management
Certification Entities
Governments
Banks
Credit Card Companies
Telcos
Healthcare providers
Post / Delivery services
Retailers
Online companies
...
Wednesday 20 November 13

34. Wednesday 20 November 13

35. Do away with
Anonymity?
Wednesday 20 November 13

36. SCE
NA
RIO
Wednesday 20 November 13
PEOPLE will own every right to their Digital
Self, entrusted in custody to a Certification
Entity which will only expose the data we want.
PEOPLE will switch Certification Entities as
easily as today we switch telephone carriers.
PEOPLE will reward BRANDS by allowing
controlled access to additional portions of their
Digital Self.
BRANDS will reward PEOPLE by creating a
better user experience using the information
they are given access to.

37. WHY won’t
this happen
on its own?
Wednesday 20 November 13

38. 91.6% Organic
Paid
The traffic of the Internets
Wednesday 20 November 13
{
8.4%
Google
Facebook
Twitter
Pinterest
Tumblr
...

39. The most successful
monetization strategies
ever devised on the
Internet only influence less
than one-tenth of its traffic
Wednesday 20 November 13

40. ◉ Market forces alone won’t make it happen
◉ Representing the General Public interest
◉ National / global scope
Wednesday 20 November 13

41. What can YOU do?
1. Find a few like-minded people
2. Start a Digital Self Action Committee
3. Work on Legislation / Technology
4. Get DSACs together to form a National DSAC
5. Be heard!
Wednesday 20 November 13

42. The Digital Self Manifesto
EUR 1.99 in an e-bookstore near to you
Wednesday 20 November 13