1. Mapic 2016 - 17 November
The Future of Retail
Entertainment

2. The first network of
Digital Theme Parks
dedicated to virtual
reality
and augmented reality games
and experiences, but also
music, education, events,
e-games, e-sports and food

3. VIRTUAL/AUGMENTED REALTY MARKET
o Market size by 2020 will worth 33.90 Bn €
o Surpassing the TV Market in 2015
o 658 Mn € raised by startups in 2015
THEME PARKS MARKET
o +37% growth in attendance
o +29% pro capita spending
GAME INDUSTRY
o Global entertainment ad video game market 2.14 T€
o AVG gaming time 25 min
o Annual household AVG spending 70€
meets the great
need by creating a
space where games
and technology
enthusiasts can
meet and socialize
Market data give evidence that gaming
has to go social.
Open places where to find people with
the same passion, enjoying and testing
new technologies, experiences and games.
GENERAL OVERVIEW
MARKET BACKGROUND

4. WEARENA
DEVELOPMENT STRATEGY
EUROPEAN LOCATIONS
Following a standard process aimed to
locate future parks into territories with
homogeneous commercial characteristics, the
initial main expansion is focused in
Europe, although the first three main
forecasted openings are located in Italy.
DEVELOPMENT OUTSIDE EUROPE
By the end of 2017, WeArena will widen its
development field outside Europe through
the search of local structured partners
able to find proper locations and build a
dedicated financial strategy while WeArena
will bring know-how, alliances and
top-notch experiences.
TARGET SITES
• SHOPPING AREAS (inside of existing sites or in stand-
alone positions) that already conveys important annual
visits flows (1,5mln of people in a catchment area of 60
minutes).
• COVERED AREAS of over 4000 sqm within GREAT SPORTING
ARENAS where to structure co-marketing agreements with
major leaders of the market.

5. EDUTAINMENT
Educational activities
Experiments, workshops
and entertaining
activities with real
and virtual
interactions
CONTEST & GAMING
Entertainment for
groups and individuals
eGames & eSports
Games, videogames and
experiences
LIVE & ENTERTAINMENT
Live events and
animation
Digital concerts or
performances
wearable devices
VR/AR
Virtual reality
Augmented reality
Consoles, headsets,
gaming stations
organized spaces
4 areas to
experience
breathtaking
moments

6. WEARENA TURIN S.r.l.
JUVENTUS VILLAGE
The first WeArena is strategically positioned nearby the city centre of Turin, in
a surface of more than 4000 sqm offering a unique and breathtaking experience
The Format is Declined in JV with a Strong brand as JUVENTUS Fc, that highlights the infinite possibilities
and Co-Branding Synergies
LOCATION
WEARENA POS
CITY CENTRE

8. External
rendering

9. KIDS & DISCOVERY AREA
Edutainment

10. Live &
Entertainment

11. Contest &
Gaming

12. Contest & gaming
VR/AR

13. Digital Theme Parks next to your door
GAME CHANGER
4000 to 10.000 sqm
Venues
500.000 to 1.500.000 visitors per
year per Location
Ebitda > 30% with Accessible Price
for Consumers
3 Market Master Franchisees to
be selected by the end of 2017
20 Openings in Europe By 2021
within Shopping Areas and Sporting
Venues
First Opening Summer 2017
in JVillage with Juventus FC

14. Thank You
www.wearena.eu com@wearena.eu