SFSU/MRI Introduction To The Music Industry Course

1. Overview Of Today’s
Music Industry

2. Origins

3. Origins
Music publishing did not begin on a large scale until the mid-15th century,
when mechanical techniques for printing music were first developed. The
earliest example, a set of liturgical chants, dates from about 1465, shortly
after the Gutenberg Bible. Prior to this time, music had to be copied out by
hand.

4. Printing Press

5. Publishers

6. Partnership

7. Music Business Or Music Industry?
 The music industry is a
branch of the entertainment
industry.
 The music business is the
business of commercially
exploiting music
(songs/recordings) and
talent (music artists).
 The music business is
based on entrepreneurship.

8. Music Business Or Music Industry?
 Industry professionals
provide expertise in the
form of a service to
support/promote artists.
 Music artists create
(content creators)
products/brands that they
can sell.
 These are the two essential
functions of the music
industry, and its business
implications.

9. Which Side?

10. Thievery?
 The music business,
carries a negative stigma
and a (well-deserved)
reputation for deception,
thievery, lack of
professionalism, and
criminal behavior.
 Most thievery revolves
around contract language,
and intellectual property
(e.g., ownership & rights).

11. Major Labels

12. Major Labels

13. Major Labels

14. Major Labels

15. Major Labels

16. Record Deal Benefits

17. Service & Sales
 All professionals in the
music business are really
in the service business,
just as all music artists are
really in the sales
business.

18. Service & Sales People

19. Service & Sales People

20. What Do They Have In Common?

21. Percentage Based Business
ess

22. Piracy = Problem

23. Illegal Downloads
95%of all music
230,000,000per day

24. Tour Destination?

25. Back To Basics

26. Touring = $$$

27. Touring = $$$

28. Touring = $$$

29. Record Sales?

30. Branded World
Dina LaPolt said… "It wasn't that long ago that we were
getting $3 million as an advance for
the record. That's way over — those
deals don't exist," entertainment
lawyer Dina LaPolt told The Huffington
Post. “Today, according to industry
experts, the only way to make money
in the music business is to turn an
artist into a brand — then do
everything in your power to maximize
that brand's value…recording an
album really has become like a
promotional tool."

31. Making A Living
Jean Cook says…
"Musicians are poor," Cook said.
"There's no getting around that.
Freelance musicians have to tie
together a lot of different things to
make a living, and don't have a lot
of support from their teams. There
are successful musicians -- but the
vast majority of people aren't that."

32. Making A Living

33. New Era, New Deals

34. Music Biz Occupations

35. Business & Joint Ventures
Dina LaPolt says…
“The first step on this path still involves
music. Songs make an artist famous in
the first place, and allow the artist to
define his or her brand.

37. Conclusion

38. Conceive. Believe. Achieve