Suche senden
Hochladen
Bcg matrix
âą
Als PPTX, PDF herunterladen
âą
17 gefÀllt mir
âą
4,895 views
Gia Tri Tien
Folgen
Wirtschaft & Finanzen
Business
Melden
Teilen
Melden
Teilen
1 von 26
Jetzt herunterladen
Empfohlen
Global entry strategies
Global entry strategies
SHASHANK CHOUDHARY
Â
Ge matrix
Ge matrix
Sunil Chichra
Â
Vertical Integration
Vertical Integration
prachi_dholabhai
Â
Porters generic strategies
Porters generic strategies
Sazzad Zaman Anik
Â
Growth strategies in Strategic Management
Growth strategies in Strategic Management
Zeba Rukhsar
Â
Michel Porter's five forces model
Michel Porter's five forces model
Debasis Behera
Â
Grand Strategy
Grand Strategy
Suresh Singh
Â
Bcg matrix
Bcg matrix
apunrohit
Â
Empfohlen
Global entry strategies
Global entry strategies
SHASHANK CHOUDHARY
Â
Ge matrix
Ge matrix
Sunil Chichra
Â
Vertical Integration
Vertical Integration
prachi_dholabhai
Â
Porters generic strategies
Porters generic strategies
Sazzad Zaman Anik
Â
Growth strategies in Strategic Management
Growth strategies in Strategic Management
Zeba Rukhsar
Â
Michel Porter's five forces model
Michel Porter's five forces model
Debasis Behera
Â
Grand Strategy
Grand Strategy
Suresh Singh
Â
Bcg matrix
Bcg matrix
apunrohit
Â
Business Growth Strategies
Business Growth Strategies
folaiya
Â
Porterâs generic strategy
Porterâs generic strategy
Shamala Bhat
Â
Country-attractiveness
Country-attractiveness
Sujen Nisha
Â
Integration strategies - corporate level strategies - Strategic Management -...
Integration strategies - corporate level strategies - Strategic Management -...
manumelwin
Â
Mergers and acquisitions in india
Mergers and acquisitions in india
eduCBA
Â
International marketing strategies.
International marketing strategies.
MANISH SHUKLA
Â
Turnaround strategy
Turnaround strategy
Avinash Chavan
Â
Bcg and ge matrix ppt
Bcg and ge matrix ppt
SAEED INAMDAR
Â
VERTICAL INTEGRATION
VERTICAL INTEGRATION
Angad Suri
Â
Purpose of BCG Matrix
Purpose of BCG Matrix
Ata Ul Hassnain Awan
Â
Differentiation strategy
Differentiation strategy
Prof.(Dr.) Nitin Zaware
Â
Transnational strategy
Transnational strategy
ICFAI Business School
Â
PORTER'S GENERIC STRATEGIES
PORTER'S GENERIC STRATEGIES
Roshan Devadiga
Â
BCG matrix /GE9 cell matrix
BCG matrix /GE9 cell matrix
Parminder Kaur
Â
Chap 7 sm full
Chap 7 sm full
vikramadityal
Â
External Analysis Strategic Management Ljmu
External Analysis Strategic Management Ljmu
snoozed
Â
Diversification strategies
Diversification strategies
MD SALMAN ANJUM
Â
Marketing Mix of Mckinsey and Company
Marketing Mix of Mckinsey and Company
Abirami GB
Â
concentration and integration strategies
concentration and integration strategies
sangeeta saini
Â
BCG matrix with example
BCG matrix with example
Mayur Narole
Â
Bcg and spotlight matrix
Bcg and spotlight matrix
Aditi Sharma
Â
Marketing Concepts: BCG Matrix
Marketing Concepts: BCG Matrix
Ashish Nangla
Â
Weitere Àhnliche Inhalte
Was ist angesagt?
Business Growth Strategies
Business Growth Strategies
folaiya
Â
Porterâs generic strategy
Porterâs generic strategy
Shamala Bhat
Â
Country-attractiveness
Country-attractiveness
Sujen Nisha
Â
Integration strategies - corporate level strategies - Strategic Management -...
Integration strategies - corporate level strategies - Strategic Management -...
manumelwin
Â
Mergers and acquisitions in india
Mergers and acquisitions in india
eduCBA
Â
International marketing strategies.
International marketing strategies.
MANISH SHUKLA
Â
Turnaround strategy
Turnaround strategy
Avinash Chavan
Â
Bcg and ge matrix ppt
Bcg and ge matrix ppt
SAEED INAMDAR
Â
VERTICAL INTEGRATION
VERTICAL INTEGRATION
Angad Suri
Â
Purpose of BCG Matrix
Purpose of BCG Matrix
Ata Ul Hassnain Awan
Â
Differentiation strategy
Differentiation strategy
Prof.(Dr.) Nitin Zaware
Â
Transnational strategy
Transnational strategy
ICFAI Business School
Â
PORTER'S GENERIC STRATEGIES
PORTER'S GENERIC STRATEGIES
Roshan Devadiga
Â
BCG matrix /GE9 cell matrix
BCG matrix /GE9 cell matrix
Parminder Kaur
Â
Chap 7 sm full
Chap 7 sm full
vikramadityal
Â
External Analysis Strategic Management Ljmu
External Analysis Strategic Management Ljmu
snoozed
Â
Diversification strategies
Diversification strategies
MD SALMAN ANJUM
Â
Marketing Mix of Mckinsey and Company
Marketing Mix of Mckinsey and Company
Abirami GB
Â
concentration and integration strategies
concentration and integration strategies
sangeeta saini
Â
BCG matrix with example
BCG matrix with example
Mayur Narole
Â
Was ist angesagt?
(20)
Business Growth Strategies
Business Growth Strategies
Â
Porterâs generic strategy
Porterâs generic strategy
Â
Country-attractiveness
Country-attractiveness
Â
Integration strategies - corporate level strategies - Strategic Management -...
Integration strategies - corporate level strategies - Strategic Management -...
Â
Mergers and acquisitions in india
Mergers and acquisitions in india
Â
International marketing strategies.
International marketing strategies.
Â
Turnaround strategy
Turnaround strategy
Â
Bcg and ge matrix ppt
Bcg and ge matrix ppt
Â
VERTICAL INTEGRATION
VERTICAL INTEGRATION
Â
Purpose of BCG Matrix
Purpose of BCG Matrix
Â
Differentiation strategy
Differentiation strategy
Â
Transnational strategy
Transnational strategy
Â
PORTER'S GENERIC STRATEGIES
PORTER'S GENERIC STRATEGIES
Â
BCG matrix /GE9 cell matrix
BCG matrix /GE9 cell matrix
Â
Chap 7 sm full
Chap 7 sm full
Â
External Analysis Strategic Management Ljmu
External Analysis Strategic Management Ljmu
Â
Diversification strategies
Diversification strategies
Â
Marketing Mix of Mckinsey and Company
Marketing Mix of Mckinsey and Company
Â
concentration and integration strategies
concentration and integration strategies
Â
BCG matrix with example
BCG matrix with example
Â
Andere mochten auch
Bcg and spotlight matrix
Bcg and spotlight matrix
Aditi Sharma
Â
Marketing Concepts: BCG Matrix
Marketing Concepts: BCG Matrix
Ashish Nangla
Â
Parenting.ppt
Parenting.ppt
Atom Jarvis
Â
Liquidity Crunch of Nepal 2016 and its causes and impact to business
Liquidity Crunch of Nepal 2016 and its causes and impact to business
Roshan Pant
Â
Corporate level strategies
Corporate level strategies
Vijay K S
Â
CORPORATE STRATEGY PPT
CORPORATE STRATEGY PPT
Ngozi Gloria Emesowum
Â
BCG Matrix
BCG Matrix
SlideShop.com
Â
PPT ON BCG Matrix
PPT ON BCG Matrix
Nebil Abdella
Â
Chapter 8 Strategic Management
Chapter 8 Strategic Management
management 2
Â
Doing Business in Japan: Communicating with the Japanese
Doing Business in Japan: Communicating with the Japanese
Fred Taylor
Â
Strategic Management
Strategic Management
Mohamed EL-Sayed
Â
Corporate strategy a primer
Corporate strategy a primer
wallstreethacks
Â
Strategic analysisppt
Strategic analysisppt
Tarun Soni
Â
Corporate strategy
Corporate strategy
Kishore Yeolekar
Â
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Roshan Pant
Â
Stoplight Strategies
Stoplight Strategies
riotryan
Â
strategic analysis and choices in a multi business company
strategic analysis and choices in a multi business company
bishwombar
Â
Corporate Parenting By Ms. Kinjal Pandya
Corporate Parenting By Ms. Kinjal Pandya
Health Education Library for People
Â
Portfolio planning
Portfolio planning
Azeem Abbas
Â
Virgin case study for MBA
Virgin case study for MBA
Christopher Peat
Â
Andere mochten auch
(20)
Bcg and spotlight matrix
Bcg and spotlight matrix
Â
Marketing Concepts: BCG Matrix
Marketing Concepts: BCG Matrix
Â
Parenting.ppt
Parenting.ppt
Â
Liquidity Crunch of Nepal 2016 and its causes and impact to business
Liquidity Crunch of Nepal 2016 and its causes and impact to business
Â
Corporate level strategies
Corporate level strategies
Â
CORPORATE STRATEGY PPT
CORPORATE STRATEGY PPT
Â
BCG Matrix
BCG Matrix
Â
PPT ON BCG Matrix
PPT ON BCG Matrix
Â
Chapter 8 Strategic Management
Chapter 8 Strategic Management
Â
Doing Business in Japan: Communicating with the Japanese
Doing Business in Japan: Communicating with the Japanese
Â
Strategic Management
Strategic Management
Â
Corporate strategy a primer
Corporate strategy a primer
Â
Strategic analysisppt
Strategic analysisppt
Â
Corporate strategy
Corporate strategy
Â
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Â
Stoplight Strategies
Stoplight Strategies
Â
strategic analysis and choices in a multi business company
strategic analysis and choices in a multi business company
Â
Corporate Parenting By Ms. Kinjal Pandya
Corporate Parenting By Ms. Kinjal Pandya
Â
Portfolio planning
Portfolio planning
Â
Virgin case study for MBA
Virgin case study for MBA
Â
Ăhnlich wie Bcg matrix
Bcg matrix
Bcg matrix
Ajilal
Â
BCG matrix
BCG matrix
Rahul Srivastav
Â
BCG Matrix PPT
BCG Matrix PPT
MyAssignmenthelp.com
Â
Mtm1 white paper bcg portfolio matrix
Mtm1 white paper bcg portfolio matrix
IntelCollab.com
Â
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
TanishaSaraf1
Â
BCG, GE NINE CELL, EXPERIENCE CURVE
BCG, GE NINE CELL, EXPERIENCE CURVE
Ashesh Anand
Â
BCG matrix(word)
BCG matrix(word)
Rahul Srivastav
Â
BCG Matrix presentation
BCG Matrix presentation
Rishi Narula
Â
BCG Matrix presentation
BCG Matrix presentation
Rishi Narula
Â
Business Portfolio Analysis
Business Portfolio Analysis
Prof.(Dr.) Nitin Zaware
Â
BCG Matix
BCG Matix
Sini Rajan
Â
BCG Matrix
BCG Matrix
AmitYadav1102
Â
Bcg matrix
Bcg matrix
rohitkapoor123
Â
BCG Matrix
BCG Matrix
Rishav Sircar
Â
BusiPortfoAnalysis
BusiPortfoAnalysis
Amit Prakash Singh
Â
BCG & GE Models.ppt
BCG & GE Models.ppt
015HARISRIAZ
Â
10 portfolio analysis ppt
10 portfolio analysis ppt
bwire sedrick
Â
BCG GE Matrix - Strategic Management
BCG GE Matrix - Strategic Management
Puneet Sachdeva
Â
Bcg matrix
Bcg matrix
Misha Aman
Â
BCG matrix
BCG matrix
keerthi pinipe
Â
Ăhnlich wie Bcg matrix
(20)
Bcg matrix
Bcg matrix
Â
BCG matrix
BCG matrix
Â
BCG Matrix PPT
BCG Matrix PPT
Â
Mtm1 white paper bcg portfolio matrix
Mtm1 white paper bcg portfolio matrix
Â
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
Â
BCG, GE NINE CELL, EXPERIENCE CURVE
BCG, GE NINE CELL, EXPERIENCE CURVE
Â
BCG matrix(word)
BCG matrix(word)
Â
BCG Matrix presentation
BCG Matrix presentation
Â
BCG Matrix presentation
BCG Matrix presentation
Â
Business Portfolio Analysis
Business Portfolio Analysis
Â
BCG Matix
BCG Matix
Â
BCG Matrix
BCG Matrix
Â
Bcg matrix
Bcg matrix
Â
BCG Matrix
BCG Matrix
Â
BusiPortfoAnalysis
BusiPortfoAnalysis
Â
BCG & GE Models.ppt
BCG & GE Models.ppt
Â
10 portfolio analysis ppt
10 portfolio analysis ppt
Â
BCG GE Matrix - Strategic Management
BCG GE Matrix - Strategic Management
Â
Bcg matrix
Bcg matrix
Â
BCG matrix
BCG matrix
Â
Mehr von Gia Tri Tien
Corporate social-responsibility
Corporate social-responsibility
Gia Tri Tien
Â
Conflict management
Conflict management
Gia Tri Tien
Â
Conducting interviews
Conducting interviews
Gia Tri Tien
Â
Competency iceberg-model
Competency iceberg-model
Gia Tri Tien
Â
Compensation management
Compensation management
Gia Tri Tien
Â
Communication barriers
Communication barriers
Gia Tri Tien
Â
Coaching skills
Coaching skills
Gia Tri Tien
Â
Coaching skills
Coaching skills
Gia Tri Tien
Â
Centralization and-decentralization
Centralization and-decentralization
Gia Tri Tien
Â
Business writing-skills are essential business communication skills
Business writing-skills are essential business communication skills
Gia Tri Tien
Â
Business to-business-marketing
Business to-business-marketing
Gia Tri Tien
Â
Business communication
Business communication
Gia Tri Tien
Â
Building self-confidence
Building self-confidence
Gia Tri Tien
Â
Basic leadership-skills
Basic leadership-skills
Gia Tri Tien
Â
Apm49 presentationgroup02 ptspm - finished
Apm49 presentationgroup02 ptspm - finished
Gia Tri Tien
Â
Assertiveness skills
Assertiveness skills
Gia Tri Tien
Â
Advertisement management
Advertisement management
Gia Tri Tien
Â
360 degree-feedback
360 degree-feedback
Gia Tri Tien
Â
Mehr von Gia Tri Tien
(18)
Corporate social-responsibility
Corporate social-responsibility
Â
Conflict management
Conflict management
Â
Conducting interviews
Conducting interviews
Â
Competency iceberg-model
Competency iceberg-model
Â
Compensation management
Compensation management
Â
Communication barriers
Communication barriers
Â
Coaching skills
Coaching skills
Â
Coaching skills
Coaching skills
Â
Centralization and-decentralization
Centralization and-decentralization
Â
Business writing-skills are essential business communication skills
Business writing-skills are essential business communication skills
Â
Business to-business-marketing
Business to-business-marketing
Â
Business communication
Business communication
Â
Building self-confidence
Building self-confidence
Â
Basic leadership-skills
Basic leadership-skills
Â
Apm49 presentationgroup02 ptspm - finished
Apm49 presentationgroup02 ptspm - finished
Â
Assertiveness skills
Assertiveness skills
Â
Advertisement management
Advertisement management
Â
360 degree-feedback
360 degree-feedback
Â
KĂŒrzlich hochgeladen
In Sharjah àŻ”(+971)558539980 *_àŻ”abortion pills now available.
In Sharjah àŻ”(+971)558539980 *_àŻ”abortion pills now available.
hyt3577
Â
BhubaneswarđčKalpana Mesuem â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswa...
BhubaneswarđčKalpana Mesuem â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswa...
Call Girls Mumbai
Â
Escorts Indore Call Girls-9155612368-Vijay Nagar Decent Fantastic Call Girls ...
Escorts Indore Call Girls-9155612368-Vijay Nagar Decent Fantastic Call Girls ...
sanakhan51485
Â
âïž đ Independent Bhubaneswar Escorts Odisha Call Girls With Room Bhubaneswar ...
âïž đ Independent Bhubaneswar Escorts Odisha Call Girls With Room Bhubaneswar ...
Call Girls Mumbai
Â
BhubaneswarđčRavi Tailkes â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswar ...
BhubaneswarđčRavi Tailkes â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswar ...
Call Girls Mumbai
Â
Webinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech Belgium
FinTech Belgium
Â
Dubai Call Girls Deira O525547819 Dubai Call Girls Bur Dubai Multiple
Dubai Call Girls Deira O525547819 Dubai Call Girls Bur Dubai Multiple
kojalpk89
Â
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
batoole333
Â
cost-volume-profit analysis.ppt(managerial accounting).pptx
cost-volume-profit analysis.ppt(managerial accounting).pptx
azadalisthp2020i
Â
GIFT City Overview India's Gateway to Global Finance
GIFT City Overview India's Gateway to Global Finance
Gaurav Kanudawala
Â
Mahendragarh Escorts đ„° 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts đ„° 8617370543 Call Girls Offer VIP Hot Girls
Deepika Singh
Â
20240419-SMC-submission-Annual-Superannuation-Performance-Test-â-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-â-design-optio...
Henry Tapper
Â
Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024
Adnet Communications
Â
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
360factors
Â
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
marketingkingdomofku
Â
Call Girls in Benson Town / 8250092165 Genuine Call girls with real Photos an...
Call Girls in Benson Town / 8250092165 Genuine Call girls with real Photos an...
kajal
Â
Test bank for advanced assessment interpreting findings and formulating diffe...
Test bank for advanced assessment interpreting findings and formulating diffe...
robinsonayot
Â
Strategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate Presentation
Adnet Communications
Â
Turbhe Fantastic Escortsđđ9833754194 Kopar Khairane Marathi Call Girls-Kopar ...
Turbhe Fantastic Escortsđđ9833754194 Kopar Khairane Marathi Call Girls-Kopar ...
priyasharma62062
Â
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
Cocity Enterprises
Â
KĂŒrzlich hochgeladen
(20)
In Sharjah àŻ”(+971)558539980 *_àŻ”abortion pills now available.
In Sharjah àŻ”(+971)558539980 *_àŻ”abortion pills now available.
Â
BhubaneswarđčKalpana Mesuem â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswa...
BhubaneswarđčKalpana Mesuem â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswa...
Â
Escorts Indore Call Girls-9155612368-Vijay Nagar Decent Fantastic Call Girls ...
Escorts Indore Call Girls-9155612368-Vijay Nagar Decent Fantastic Call Girls ...
Â
âïž đ Independent Bhubaneswar Escorts Odisha Call Girls With Room Bhubaneswar ...
âïž đ Independent Bhubaneswar Escorts Odisha Call Girls With Room Bhubaneswar ...
Â
BhubaneswarđčRavi Tailkes â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswar ...
BhubaneswarđčRavi Tailkes â€CALL GIRLS 9777949614 đ CALL GIRLS IN bhubaneswar ...
Â
Webinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech Belgium
Â
Dubai Call Girls Deira O525547819 Dubai Call Girls Bur Dubai Multiple
Dubai Call Girls Deira O525547819 Dubai Call Girls Bur Dubai Multiple
Â
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
Â
cost-volume-profit analysis.ppt(managerial accounting).pptx
cost-volume-profit analysis.ppt(managerial accounting).pptx
Â
GIFT City Overview India's Gateway to Global Finance
GIFT City Overview India's Gateway to Global Finance
Â
Mahendragarh Escorts đ„° 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts đ„° 8617370543 Call Girls Offer VIP Hot Girls
Â
20240419-SMC-submission-Annual-Superannuation-Performance-Test-â-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-â-design-optio...
Â
Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024
Â
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
Â
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Â
Call Girls in Benson Town / 8250092165 Genuine Call girls with real Photos an...
Call Girls in Benson Town / 8250092165 Genuine Call girls with real Photos an...
Â
Test bank for advanced assessment interpreting findings and formulating diffe...
Test bank for advanced assessment interpreting findings and formulating diffe...
Â
Strategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate Presentation
Â
Turbhe Fantastic Escortsđđ9833754194 Kopar Khairane Marathi Call Girls-Kopar ...
Turbhe Fantastic Escortsđđ9833754194 Kopar Khairane Marathi Call Girls-Kopar ...
Â
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
Â
Bcg matrix
1.
BCG Matrix
2.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix ? Copyright © 2008 - 2012
3.
Emergence of Portfolio
Matrices During the 1979âs and early 1980âs, several leading consulting firms developed the concept of portfolio matrices to achieve a better understanding of the competitive position of an overall portfolio of businesses, to suggest alternatives for each of the businesses, and to identify priorities for the allocation of resources. Copyright © 2008 - 2012
4.
Purpose of Portfolio
Matrices The key purpose of portfolio models was to assist a firm in achieving a balanced portfolio of business. This consisted of businesses whose profitability, growth and cash flow characteristics would complement each other. Imbalance, for example, could be caused either by excessive cash generation with too few growth opportunities or by insufficient cash generation to fund the growth requirements. Copyright © 2008 - 2012
5.
The BCG Matrix
. . . High Low Relative position (Market Share) Low High Businessgrowthrate The Boston Consulting Group (BCG), founded in 1963, was a pioneering consulting that introduced influential concepts such as the âexperience curveâ and the âgrowth-share matrixâ The experience curve concept held that total costs would decline by a certain percentage everytime cumulative production is doubled. This idea spurred corporations to expand aggressively their capacity, focus on cost minimization, and seek higher demand, often by keen price competition However, when inevitable market downturns occured or innovative products were introduced, the flaws of this approach became apparent Companies found themselves with excess capacity and outdated product designs, as well as reduced capacity for innovations given their previous focus on cost-cutting Copyright © 2008 - 2012
6.
Emergence of Growth
Share Matrix The growth-share matrix viewed companies as a portfolio of businesses and was intended to help senior managers identify the cash- flow requirements of different businesses and take resource allocation decisions about them When using the growth-share matrix, businesses are grouped in Strategic Business Units (SBUs) and are mapped on a matrix along two dimensions: industry growth rate abd relative market share. The SBUs are then divided into âStarsâ, âQuestion Marksâ, âCash Cowsâ and âDogsâ High share Low Share Low growth High growth Stars Question marks Cash Cow Dog Copyright © 2008 - 2012
7.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix ? Copyright © 2008 - 2012
8.
BCG Matrix âą Boston
Consulting Group (BCG) Matrix is a four celled matrix developed by BCG, USA. âą The Boston Consulting Group (BCG) growth/share matrix in among the best known of these approaches. âą In the BCG approach, each of the firmâs Strategic Business Units (SBUs) in plotted on a two- dimensional grid in which the axes are relative market share and industry growth rate. âą The grid is broken into two quadrants. It is a most renowned corporate portfolio analysis tool. Copyright © 2008 - 2012
9.
BCG Matrix According to
the BCG Matrix, business could be divided into high or low depending upon their industry growth and relative market share. Relative Market Share = SBU Sales this year leading competitors sales this year. Market Growth Rate = Industry sales this year - Industry Sales last year. The analysis requires that both measures be calculated for each SBU. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The key theory underlying this is existence of an experience curve and that market share is achieved due to overall cost leadership. Copyright © 2008 - 2012
10.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix ? Copyright © 2008 - 2012
11.
Components of BCG
Matrix Each of the four quadrants of the grid has different implication for the SBUs that fall into the category Stars are SBUs competing in the high-growth industries with relatively high market shares. These firms have long-term growth potential and should continue to receive substantial investment funding Question marks are SBUs competing in high-growth industries but having relatively weak market shares. Resources should be invested in them to enhance their competitive positions These are SBUs with high market shares in low-growth industries. These units have limited long-run potential but represent a source of current cash flows to fund investments in âstarsâ and âquestion marksâ Dogs are SBUs with weak market shares in low-growth industries. Because they have weak position and limited potential, most analysts recommend that they be divested Stars ? Question marks Cash cows Dogs Copyright © 2008 - 2012
12.
Relative Market Share Relative
market share indicates the cash genera- tion. Higher the market share, the cash generated will be more. According to the BCG Matrix, it is assumed that these earnings will grow faster the higher the share. The question of what is a âhigh market shareâ is a debate. The best evidence is that the most stable position is for the brand leader to have a share double that of the second brand, and triple that of the third. By choosing the relative market share, it shows where the brand is positioned against its competitors and indicates about the future of the product/brand as well Copyright © 2008 - 2012
13.
Market Growth Rate Organizations
strive for rapid growth in the competitive market. They require huge investment for this. The theory behind the matrix assumes, therefore, that a higher growth rate is indicative of accompanying demands on investment. The cut-off point is chosen as 10% per annum and the growth beyond this point is considered as significant. It is a critical requirement for this technique. Copyright © 2008 - 2012
14.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix ? Copyright © 2008 - 2012
15.
BCG Matrix application BCG
Matrix application The BCG Matrix method can help to understand a frequently made strategy mistake: having a one size fits all strategy approach, such as a generic growth target or a generic return on capital for an entire corporation. Cash Cows Business Units will reach their profit target easily. Their management have an easy job. Even worse, they are often allowed to reinvest substantial cash amounts in their mature businesses Dogs Business Units are fighting an impossible battle and, even worse, now and then investments are made. These are hopeless attempts to "turn the business around" As a result all Question Marks and Stars receive only mediocre investment funds. In this way they can never become Cash Cows. Inadequate invested sums of money are a waste of money Either these SBUs should receive enough investment funds to enable them to achieve a real market dominance and become Cash Cows (or Stars), or otherwise companies are advised to disinvest. They can then try to get any possible cash from the Question Marks that were not selected High Low Relative position (Market Share) Low High Businessgrowthrate Copyright © 2008 - 2012
16.
BCG Matrix application BCG
Matrix application BCG assumed that competitors with larger market shares would have the lowest costs and higher profits In growing markets, a company should try to capture most of the growth by growing faster than its competitors, so that when growth slowed down, it would emerge as the highest-share competitor Based on these assumptions, the strategic implications of the BCG matrix were that cash from âcash cowsâ should be used to support selected âquestion marksâ and to strengthen âemerging starsâ The weakest âquestion marksâ should be divested or liquidated, the company should exit from the âDogâ industries The company should have a balanced portfolio of âstarsâ, âcash cowsâ, and âquestion marksâ High Low Relative position (Market Share) Low High Businessgrowthrate Copyright © 2008 - 2012
17.
BCG Matrix application High
Low Relative position (Market Share) Low High Businessgrowthrate Invest if needed to create cash cow Select a few Divest the others Liquidate Copyright © 2008 - 2012
18.
BCG Matrix application Companies
that followed these recommendations blindly made important strategic errors Even âCash cowsâ may require substantial investment to keep competitive Example Example The Motor Vehicle industry is indeed low- growth and relatively consolidated, but it is also characterized by cut-throat competition. If the leading competitors reduce their investment in new vehicle designs, and product or process innovations in general, they are likely to be quickly overtaken by more capable competitors. Lastly, portfolio planning techniques tend to view businesses as free- stranding entities, and this ignore any potential or actual synergies between them Copyright © 2008 - 2012
19.
Application of BCG
Matrix in Corporate portfolio Third, the corporate office is able to provide financial resources to the business units on favorable terms that reflect the corporationâs overall ability to raise funds First, the portfolio analysis provides a snapshot of the business in a corporationâs portfolio. Therefore the corporations is in a better position to allocate resources among the business units according to prescribed criteria (e.g., use cash flows from the âcash cowsâ to fund promising âstarsâ) Second, the expertise and analytical resources in the corporate office provide guidance in determining what firms may be attractive acquisitions. 1 2 3 Copyright © 2008 - 2012
20.
Application of BCG
Matrix in Corporate portfolio Fourth, the corporate office can provide high-quality review and coaching for the individual businesses Fifth, portfolio analysis provides a basis for developing strategic goals and reward/evaluation system for business managers. . 4 5 For example, managers of âcash cowsâ would have lower targets for revenue growth than managers of âstarsâ, but the former would have higher threshold levels of profit targets on proposed projects than the managers of âstarâ businesses. âCash cowsâ understandably would be rewarded more on the basis of cash that their businesses generate than would managers of âstarâ businesses Copyright © 2008 - 2012
21.
Even though, this
BCG Matrix is widely used and theoretically useful, several academic studies have questioned about the success of various business units which has used this method. A study was conducted and analyzed that the firms which followed portfolio planning like BCG Matrix model had lower shareholder returns. Critical evaluation of BCG Matrix The matrix emphasizes only on market share and industry growth rate and overlooks other elements of the industry. The BCG Matrix was useful tool in some areas where cash flows were graphically depicted. Perhaps the most important danger is, however, that the apparent implication of its four-quadrant form is that there should be balance of products or services across all four quadrants; and that is, indeed, the main message that it is intended to convey. Thus, money must be diverted from `cash cows' to fund the `stars' of the future, since `cash cows' will inevitably decline to become `dogs'. There is an almost mesmeric inevitability about the whole process. It focuses attention, and funding, on to the `stars'. It presumes, and almost demands, that `cash cows' will turn into `dogs'. Copyright © 2008 - 2012
22.
BCG Matrix with
cash flow High Low Relative position (Market Share) Low High Businessgrowthrate Stars Question marks Cash flows Dogs Cash flow Cash flow Copyright © 2008 - 2012
23.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix ? Copyright © 2008 - 2012
24.
Advantages of BCG
Matrix âą BCG Matrix is simple and easy to understand âą It helps you to quickly and simply screen the opportunities open to you, and helps you think about how you can make the most out of them âą It is used to identify how corporate cash resources can best be used to maximize a companyâs future growth and profitability âą If a company is able to use the experience curve to its advantage, it should be able to manufacture and sell new products at a price that is low enough to get early market share leadership. Once it becomes a star, it is destined to be profitable âą BCG method is applicable to large companies that seek volume and experience effects âą It provides a base for management to decide and prepare for future actions Copyright © 2008 - 2012
25.
Contents Emergence of BCG
Matrix Approaches of BCG Matrix Components of BCG Matrix Applications of BCG Matrix Advantages of BCG Matrix Limitations of BCG Matrix? Copyright © 2008 - 2012
26.
Limitations Limitations of BCG
Matrix Limitations âą BCG matrix uses only two dimensions: Relative Market Share and Market Growth Rate âą Problems arise while getting data for market share and market growth âą High market share does not mean profits all the time âą Business with low market share can be profitable too âą It neglects the effects of synergy between business units âą Market growth is not the only indicator for attractiveness of a market âą There is no clear definition of what constitutes a âmarketâ âą The model neglects small competitors that have fast growing market shares Copyright © 2008 - 2012
Jetzt herunterladen