A teaser for a mobileYouth Briefing on Auto
Find the downloadable version in http://mobileYouth.org
To find out more about this research briefing on youth retail marketing, go here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service
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(mobileYouth) How can auto reach the youth market through customer service?
1. What is a car to youth?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
2. It was never just a mode of transportation
MOBILEYOUTH ®
youth marketing mobile culture since 2001
3. It’s no longer a vehicle for freedom
MOBILEYOUTH ®
youth marketing mobile culture since 2001
4. It’s no longer a status symbol
MOBILEYOUTH ®
youth marketing mobile culture since 2001
5. No matter how extreme your marketing
MOBILEYOUTH ®
youth marketing mobile culture since 2001
6. it can’t be those things anymore
MOBILEYOUTH ®
youth marketing mobile culture since 2001
7. Painting a car “techno pink”
doesn’t make it a youth car
MOBILEYOUTH ®
youth marketing mobile culture since 2001
8. Throwing a car out of a plane
doesn’t make it a symbol of freedom
MOBILEYOUTH ®
youth marketing mobile culture since 2001
9. Making cars out of Lego
doesn’t make you relevant
MOBILEYOUTH ®
youth marketing mobile culture since 2001
10. This is not a question of stunts
MOBILEYOUTH ®
youth marketing mobile culture since 2001
11. This is a question of service
MOBILEYOUTH ®
youth marketing mobile culture since 2001
12. 75% of customer interaction
is customer service
MOBILEYOUTH ®
youth marketing mobile culture since 2001
13. Is your customer service a destination
for complaints or insights?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
14. Is your customer service a cost center
or a center of influence?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
15. Winning back the youth market
is about understanding
MOBILEYOUTH ®
youth marketing mobile culture since 2001
16. Customer Service is Marketing
MOBILEYOUTH ®
youth marketing mobile culture since 2001
17. a mobileYouth® company
The Youth Research Store
“How can auto reach the youth market
through customer service?”
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MOBILEYOUTH ®
youth marketing mobile culture since 2001