Get the full briefing here: http://www.youthresearchstore.com/collections/banking/products/briefing-youth-marketing-for-banks-peer-recommendation-and-customer-service
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
[mobileYouth] Banking Data: youth marketing is about customer retention
1. Customer retention is marketing
Why people switch banks
Poor in-branch experience
Branch too far away
s br iefi ng
gett
Failure in particular service
o hi
Click t Impersonal service
Dissatisfied with call center
Poor experience
0% 7.5% 15% 22.5% 30%
% reason for switching main banks
source: mobileYouth via Ernst & Young 2012
MOBILEYOUTH ®
youth marketing mobile culture since 2001
2. Need more insights and data?
a mobileYouth® company
The Youth Research Store
Offering you:
* Infographics
* Research Briefings
* Analyst Reports
* Books
Subject areas include:
* Mobile money
* Emerging markets
* Churn and influence
* New apps and services
* Youth mobile behavior
www.YouthResearchStore.com click to visit store
MOBILEYOUTH ®
youth marketing mobile culture since 2001