On March 30, 2014, Vizibility and ALL-STATE LEGAL hosted a webinar to explore 13 relationship between marketing and firm success. This is based on survey results and Vizibility's new infographic (http://marketingandsuccess.vizibility.com) based on the findings.

1. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Firms with 4 Specific Features on Website Bio Pages
have 39.9% Higher Average Revenue Per Partner
vizibility.com | solutions@vizibility.com | (866) 380-3400 x150

2. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Agenda
1. How do professional services firms measure
success, and what are their most important
marketing investments?
1. What are firms who met their revenue goals
doing differently from firms who did not?
1. What are the 4 bio page features that correlate
to 39.9% increased revenue per partner for
firms using them on their websites, and how can
you add them to your own website?

3. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Measuring Success

4. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Marketing Mix

5. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Achieving Success

6. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Measuring Success: Met Goals vs Did Not Meet Goals

7. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
21 Website Bio Features

8. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
4 Features Correlate to Increased Revenue per Partner

9. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Multimedia Links or RSS Feeds
What is it?
Multimedia links include
links to videos,
podcasts, photos or
other multimedia
resources for the
individual.

10. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Multimedia Links or RSS Feeds
How do I add it?
• Dynamic bio pages. Your web developer will include these links in the
database as metadata for each user, so they are exposed on the individual
bio pages dynamically.
→ Big initial investment, but easy long-term maintenance.
• Static bio pages. Your web develop will add these links to each of your bio
pages.
→ Small initial investment, but long-term maintenance and quick changes are
sacrificed.
% of NLJ 350
using Feature
Ave Rev per
Partner with
Feature
Ave Rev per
Partner
w/out
Feature
Change in Ave
Rev per
Partner
5.7% $758,526 $495,368 53.1%
Dynamic Bios
Static Bios
Effort to Implement

11. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Languages Spoken
What is it?
Make it easy for visitors
know which languages
are spoken by the
individual.

12. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Languages Spoken
% of NLJ 350
using Feature
Ave Rev per
Partner with
Feature
Ave Rev per
Partner
w/out
Feature
Change in Ave
Rev per
Partner
21.7% $688,658 $460,963 49.4%
Consider sharing more than just which language(s) by using the standardized IRL
Language Proficiency Scale:
→ IRL Level 1 – Elementary proficiency
→ IRL Level 2 – Limited working proficiency
→ IRL Level 3 – Professional working proficiency
→ IRL Level 4 – Full professional proficiency
→ IRL Level 5 – Native or bilingual proficiency
How do I add it?
• Dynamic bio pages. Your web developer will include these links in the database as
metadata for each user, so they are exposed on the individual bio pages
dynamically.
→ Big initial investment, but easy long-term maintenance.
• Static bio pages. Your web develop will add these links to each of your bio pages.
→ Small initial investment, but long-term maintenance and quick changes are sacrificed.
Effort to Implement
Dynamic Bios
Static Bios

13. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Share the Professional
What is it?
Links to share the
individual professional
bio (not the website or
the home page) in email
or on social media.

14. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
3rd Party
Service
Manual
Share the Professional
% of NLJ 350
using Feature
Ave Rev per
Partner with
Feature
Ave Rev per
Partner
w/out
Feature
Change in Ave
Rev per
Partner
26.8% $622,401 $483,891 28.6%
How do I add it?
• Use a service.
→ AddThis (www.addthis.com) is the most popular. Pro version for $12/month.
→ AddtoAny (www.addtoany.com) is a popular free service.
→ SimpleShareButtons (www.simplesharebuttons.com) is another free service.
• Manual updates. You can manually add social sharing links for the individual sites.
→ Requires manual updates, but long-term maintenance and quick changes are sacrificed.
→ Pick your top 2-3 sites if implementing this feature manually.
Effort to Implement

15. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Go Mobile
What is it?
Professional bio pages
that are optimized for
mobile devices,
including features like
tap-to-contact functions
and saving contact
details to a mobile
device.

16. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Go Mobile
% of NLJ 350
using Feature
Ave Rev per
Partner with
Feature
Ave Rev per
Partner
w/out
Feature
Change in Ave
Rev per
Partner
27.1% $608,410 $473,894 28.4%
How do I do it?
• Responsive Site. Keep in mind that people use computers for different
reasons than mobile devices, so design with the user in mind. For
example, making it easy to tap-to-call or text can be extremely useful on a
mobile bio, but not necessarily when being viewed on a computer.
• Home Page plus Professional Directory with Bios. Using affordable third
party services, you can quickly get a mobile optimized home page and
online bios for all of your professionals.
→ DudaMobile (www.dudamobile.com) can help you have a mobile site very quickly for only
$7/month.
→ Zoho Sites (www.zoho.com) is another good option for creating a quick mobile site.
→ Vizibility mobile business cards (www.vizibility.com) can be used with a basic mobile site to
provide a searchable directory of all professionals.
Responsive
Site
Home Page +
Bios
Effort to Implement

17. Copyright © 2014 Vizibility LLC, an ALL-STATE company.

18. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Firms with 4 Specific Features on Website Bio Pages
have 39.9% Higher Average Revenue Per Partner
vizibility.com | solutions@vizibility.com | (866) 380-3400 x150