What makes a good website SEO & Social Media 28th April 2015
â˘
0 gefällt mirâ˘179 views
Delivered by Kate Doodson
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (15)
Ăhnlich wie What makes a good website SEO & Social Media 28th April 2015
Ăhnlich wie What makes a good website SEO & Social Media 28th April 2015 (20)
Mehr von Get up to Speed
Mehr von Get up to Speed (20)
KĂźrzlich hochgeladen
KĂźrzlich hochgeladen (20)
What makes a good website SEO & Social Media 28th April 2015
- 1. So what about your website? Kate Doodson - Cosmic
- 2. What is Get up to speed? ⢠Fully funded business and community support alongside roll-out of superfast broadband ⢠Helping to ensure we all make the most out of the superfast broadband ⢠Adopt â understand -- exploit ⢠Delivered by Cosmic Peninsula Consortium
- 3. What are we doing? Can we help? ⢠Trustee and boardroom briefings ⢠Staff engagement and learning ⢠Client focussed â Hands-on Workshops â tablets, smart phones, internet beginners â Gadget shows â Seminars â Briefings â Taster sessions â Signposting to other services
- 4. So what about my website? what makes a good website, search engine & social essentials and content marketing
- 5. What makes a good website? ⢠Good design â Authentic photography â Authentic words â Content that reflects the user â Creates DESIRE â Compelling, singular, call to action â EMOTIONAL IMPACT
- 6. Authentic, Emotion, impact, single call to action Singular call to action
- 7. Telling the fundraising story â can I join in?
- 8. Compelling, single call to action
- 9. What makes a good website? Good navigation, easy to index website ⢠Map the user journey ⢠What content and pages do the audiences want to use/see ⢠And in what order? NavigationâŚâŚ ⢠Home ď about us ď contact us ⢠Home ď product page ď basket ⢠Product category home ď basket ď product 2 ď
- 10. Is your site designed for your donors or your board, or your staff, or your CEO?
- 11. What makes a good website? Well delivered integration http://www.xero.com/uk/add-ons/
- 12. What makes a good website? Easy donation â with built in segmentation
- 13. Mobile responsive? Mobilegeddon? Check your analytics and mobile donation sources.
- 14. What makes a good website? A well built site
- 15. What makes a good website?...... A well used site Website first strategy
- 17. #nomakeupselfie ⢠Social media is starting to be seen not as how charities talk about the changes they make â but how they make change happen. ⢠Cancer Research UK ÂŁ8m in 6 days ⢠221,488 mentions on Twitter
- 18. ALS Ice Bucket Challenge ALS - $98.2m - compared with $2.7m donated during the same period last year. MND - ÂŁ2.7 m compared to ÂŁ200,000 a week in donations from 22 to 29 August.
- 19. ⢠26 August 2014 Average daily website visits to the MND association rose from 1,400 to 153,000. ⢠On 29 August 2014 the ice bucket challenge had 4,483,726 Twitter mentions. ⢠"No one at ALS or MND sat down and planned this, it wasn't their idea, it's something that has happened to them because of social media and the internetâ
- 20. Why did these work? ⢠Social media with (Brand) = weak links ⢠Social media with real friends = strong links ⢠These campaigns built on those strong links
- 21. ⢠Social media is not a sale ⢠Itâs like a little handshake or wave ⢠Itâs not an embrace ⢠âWeak linksâ that lead to relationships @markwschaefer
- 22. How can you get followers to use their STRONG links?
- 23. Donât ignore vanity ⢠Most people create the best of themselves online ⢠Your job is to curate that ⢠Find something to tap into that vanity and show cause alignment
- 24. Did you know ⢠47% of consumers under 24 years old are more likely to support a brand after seeing an equality themed advert ⢠source Report: how brands are taking a stance report (2015)
- 25. Warby Parker â case study
- 27. Buy one, give one
- 28. Content marketing Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Photos Video Blogging Editorial Infographics What are you creating?
- 29. Why Content Marketing? ⢠Increase in engagement ⢠Itâs favoured by 68% of customers â they prefer it ⢠On average it generates 54% more leads ⢠Some businesses have seen a 30% increase in Sales with Content Marketing (Zappos) ⢠More than half of B2B marketers plan to increase their content marketing budget in 2015. ⢠70% of B2B marketers are creating more content than a year ago.
- 31. Photos ⢠Citrix blog ⢠Building reputation in Flexible working ⢠Whatâs interesting? Citrix downplays their invovlement ⢠Put audience needs first Use more photos 53% more Likes than the average post
- 32. Show off the work you do by highlighting emotional content Make it emotional
- 36. How do I find the trend? ⢠Buzzfeed â itâs not just fluffy cats ⢠Google Trends - http://www.google.com/trends /hottrends ⢠Reddit www.reddit.com ⢠Klout Discovery
- 38. Make use of Buzzfeed ⢠What is BuzzFeed? ⢠BuzzFeed is a place for you to discover, share, and track everything awesome that is happening on the Internet as soon as it happens. ⢠200M unique monthly visitors ⢠Sign up to an ⢠account â Facebook
- 39. Video is becoming so important⌠Great at explaining things Shows true emotion Project descriptions, visualisations Expert analysis, talks Case studies, testimonials Becoming significant in Search Results Use video
- 40. And animation? ⢠Not a well known Charity ⢠So helps people to understand
- 41. Power of the infographic
- 42. Why Infographics ⢠Highly sharable ⢠Work well across print, web and social ⢠Can be re-used ⢠Easily digestible
- 43. Using influencers - Rise of the internet star Research and use Influencers 1,784,296 subscribers on YouTube 5.1m subscribers
- 44. ⢠Huffington Post 99 ⢠The Guardian 99 ⢠Accuweather 63 ⢠BBC Radio1 94 ⢠BBC News 83 ⢠BBC Weather 70 ⢠BBC Breakfast 79 How do you find influencers?
- 46. Social Media and Thought Leadership Thought leadership
- 48. This is your life Podcast ⢠Downloaded 250,000 every month ⢠My blog is the top leadership blog in the world, with more than 400,000 visitors a month. More than 75,000 people
- 49. Thought leadership ⢠Blogging ⢠Guest blogging ⢠PR articles ⢠Video interviews ⢠Commissioners ⢠Funders ⢠GPs, referral routes ⢠Friends/carers
- 50. Thought leadership for charities 1. Carve out your niche 2. Buy-in from a senior figurehead to take the lead 3. You snooze, you lose 4. Have a clear way of measuring your thought leadership 5. Distribute across owned and earned media 6. Be in engagement mode, not preaching
- 51. Can we get involved? ⢠Talk to your board, staff, team ⢠Talk to your stakeholders, community, clients ⢠Workshops and seminars ⢠Free software and Apps ⢠Social media ⢠The future of digital for Charities ⢠E-marketing â SEO, PPC ⢠CRM
Hinweis der Redaktion
- Get into the Cloud CRM systems Intro to Social media Advanced social media Emarketing Future of digital business
- Camfed - Thereâs a nice âsocial proofâ area on the homepage where you can see recent donations made by people just like you. SMALL donations and familiar
- Kiva?
- Simple donation page â but has some segmentation â individual, company, school, fundraising or donation
- No makeup selfie â march 2014 We use social media to create the best of ourselves through video, photos etc. Itâs a participative world.
- http://www.theguardian.com/society/2014/mar/25/no-makeup-selfies-cancer-charity thousands of pounds being donated to Unicef by mistake. Charity says #nomakeupselfie trend will let it carry out 10 more clinical trials despite mixup that sent some donations to Unicef
- http://www.bbc.co.uk/news/magazine-29013707 There have been in excess of 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts. On image sharing website Instagram there have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. Justin Bieber's has been the most popular - with about one million "likes". ALS = Motor Neuron Disease
- Â golfer in Florida was the first to undertake the challenge and link it to ALS, on 15 July this year. On 12 August Justin Timberlake's challenge appears to have been a major driver.
- @markwschaefer
- Buy one Give one phenomena
- www.business2community.com
- Content Marketing provides the content for social media â and social media amplifies the content. Content Marketing creates relevant content on your website and gives inbound links to your website making your SEO better
- Citrixâs unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. Whatâs interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, theyâve put their audienceâs needs first and have created a space that resonates with their audienceâs needs and interests.
- Citrixâs unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. Whatâs interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, theyâve put their audienceâs needs first and have created a space that resonates with their audienceâs needs and interests.
- 368k likes, 11.9k comments â normal traffic for her is 6k likes and 90 commentsâŚ.
- http://www.google.com/trends/hottrends http://www.google.com/trends/hottrends/visualize?nrow=4&ncol=4&pn=p9 registered community members can submit content, such as text posts or direct links and vote for trending topics
- Citrixâs unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. Whatâs interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, theyâve put their audienceâs needs first and have created a space that resonates with their audienceâs needs and interests.
- http://www.charitycomms.org.uk/articles/thinking-about-animation
- Citrixâs unique blogging strategy is all about adding value. Their blog, Work Shifting, is a work/lifestyle blog that focuses on the issues people in business experience when on the move. Whatâs interesting is that you have to really look hard to know which company is behind the blog because Citrix downplays their involvement. Instead, theyâve put their audienceâs needs first and have created a space that resonates with their audienceâs needs and interests.
- http://en.wikipedia.org/wiki/List_of_YouTube_personalities