Stand out on Social Media Workshop - Doing Good for Somerset
•
0 gefällt mir•218 views
Social Media
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (13)
Ähnlich wie Stand out on Social Media Workshop - Doing Good for Somerset
Ähnlich wie Stand out on Social Media Workshop - Doing Good for Somerset (20)
Mehr von Get up to Speed
Mehr von Get up to Speed (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Stand out on Social Media Workshop - Doing Good for Somerset
- 1. Stand out on Social Media Nina Goodwin @GUTS_SW @Cosmic_UK
- 2. Housekeeping • Fire Alarms; • Breaks; • Mobile Phones; • Health & Safety.
- 3. Introductions Please introduce yourself and what you hope to get out of the workshop today.
- 4. Agenda • Background to Connecting Devon & Somerset; Get up to Speed; • The Role of Social Media for the Voluntary and Community Sectors • Where do you Start? Social Media Engagement Ladder; *Listening; *Sharing; *Content Creation • Live Demo of Facebook and Twitter.
- 5. Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas; • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016; • Faster broadband (>24mbps) to at least 90% of the area by 2016. Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
- 6. What is Get up to speed? • Fully funded business and community support alongside roll-out of Superfast Broadband • Helping to ensure we all make the most out of the superfast broadband Delivered by Cosmic Peninsula Consortium
- 7. What are we doing? • Free sessions • Showcase new technologies • Hands-on Workshops – tablets, smart phones, internet beginners • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
- 8. Helping you Stand out on Social Media
- 9. Role of Voluntary and Community Sectors • Helps you engage with existing supporters; • Attract new supporters; • Raise awareness of the work you do; • Helps you fundraise.
- 13. What do you want to achieve? • Social media can help achieve your organisational goals; • Who are your audiences? • How do your existing audiences use social media? • What are your competitors doing? • What resources do you have? • Get the whole organisation to think social • Types of content • Calls to action • Measurement
- 16. Vine
- 17. SnapChat
- 18. YouTube
- 19. Tip of the Iceberg…………..
- 20. Listen Google Alerts Twitter Feedly Flipboard Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social Media Engagement Ladder Less time More time
- 21. Listening
- 22. Listening Use Social media as a highly effective listening device: • Colleagues/staff; • Journalists; • Peers; • Competitors; • Influencers.
- 23. Use Listening Techniques • To identify new sources of funding; • To find out funders latest news and communicate with them; • To find out other people’s funding ideas; • To find people who may be willing to help; • To find volunteers;
- 25. Search
- 26. Listen in on # Conversations Sector Specific #Volunteers #MentalHealth #ReachingCommunities #YoungPeople #VolSec Funder Specific #BigIf #PplsMillions Media Specific #JournoRequest #PRRequest Geographic Specific #Somerset #Yeovil
- 28. Hootsuite
- 29. Share
- 31. Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
- 32. How do you find Influencers? • Huffington Post 99 • The Guardian 99 • Met Office 90 • BBC Radio1 94 • BBC News 83 • Visit Britain 83 • Lonely Planet 94
- 33. Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
- 34. Content creation
- 35. Basics – Content Marketing Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Photos Video Blogging Editorial Infographics What are you creating?
- 36. Photos • Citrix blog • Building reputation in Flexible working • What’s interesting? Citrix downplays their invovlement • Put audience needs first Use more photos 53% more Likes than the average post This post generated over 238 shares The Blue Cross
- 37. Pinterest Boards
- 38. Instagram
- 39. • Show off your products or services • Go behind the scenes • Get your staff working • Encourage Customer shots • Use hashtags or pin locations • Create exclusive deals – instruct them – image with instructions
- 41. Watching Video Online • Adobe’s latest study highlighted that tablets and phones now make up 26% of all online video consumption a 59% hike since 2013. • Smartphones now dominate consumption over tablets; • According to research, video completion was on a mobile devices was low, with 16.6% of videos watched reaching 75% finished.
- 42. Video is becoming so important… Great at explaining things Shows true emotion Project descriptions, visualisations Expert analysis, talks Case studies, testimonials Becoming significant in Search Results Use Video
- 43. Power of the Infographic
- 44. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first' strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, Editorial, photos COPE Create Once Post Everywhere
- 45. Tailor Content to Suit your Audience
- 46. Plan your Content • 70/20/10 • 70% planned campaigns • 20% near future • 10% Real time
- 48. Thought Leadership • Blogging • Guest blogging • PR articles • Video interviews • Commissioners • Funders • GPs, referral routes • Friends/careers
- 49. Become an Expert • Create a blog; • Use LinkedIn groups; • Publish your opinion; • Develop ideas and future trends.
- 50. Learning into Action Please take a moment to identify three actions you are going to implement following todays workshop: Action By when 1. 2. 3.
- 51. What can you do to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work Any other ideas?
Hinweis der Redaktion
- Go through housekeeping
- To kick things off Get learners to introduce themselves; Write up expectations on a flip chart; explain which will/will not be met.
- Google Alerts, # and Twitter searching Engage and share through influencers;
- LA = Local Authorities Update March 2015: More than 100,000 homes and businesses in the two counties now have access to fibre broadband as a result of the CDS Almost 90% of those can access speeds in excess of 24mbps Engineers have installed more than 78,000 km of underground optical fibres 456 new fibre broadband cabinets are now ‘live’ A further 224 fibre cabinets have been installed and are waiting for final works to be completed
- Digital Champion
- Social media, used strategically, can help you engage with existing supporters, attract new ones, raise awareness and fundraise. But there are plenty of people who are afraid or unsure of social media. This uncertainty tends to come from a lack of understanding of how it all works, and a fear of the potentially public consequences of failure, plus the desire for a definitive set of principles to guarantee success. Sadly, there isn’t a one size fits all solution and there are very few hard and fast rules, but this is what makes it such an exciting avenue to be explored
- Before you take the leap into social media and sign up to every channel going, stop and spend some time thinking about what you actually want to achieve. The best starting point for deciding which channels to use is to look at your organisational goals and decide how using social media can help you achieve them. Proving social media has assisted in achieving your goals will help demonstrate the need for investment in the future. Think about your current and potential audiences. Establish profiles of these groups – what are they interested in? What do they need or want from your charity? To get an understanding of where your potential audiences are, survey your existing ones. Ask your volunteers, staff, donors and even board members about their social media use. This will give you a good idea of which channels to target if you want more of the same, or could highlight gaps where completely new audiences may exist. Check out your competitors and similar sized organisations. See which channels they are on. What type of content are they sharing? How often are they posting? What do you like about what they do and what do you dislike? You’ll find links throughout this guide to examples of how different charities are using different channels. You can easily spend all day on social media, and unless you work in a larger charity and it’s your job, you’ve probably got other things to do. It’s all well and good to say you’re going to tweet three to five times per day, but factor in the time you’ll also spend replying to people, for example. If you can persuade everyone in your organisation to start seeing the benefits of social media you’ve got a rich source of potential content. Colleagues going out to meet volunteers could come back with pictures and quotes which could make a great Facebook post, for example. Remember you’re competing for attention. Ensure what you’re sharing is interesting and relevant to your audience. Don’t just post for the sake of it. Decide on the tone of voice you’re planning on using – this may vary for different channels but needs to be consistent with your overall brand. Posts with images and videos tend to perform far better than those without. It’s predicted that by 2017 over 60% of all internet traffic will be video, which is why Facebook and Twitter are now providing native video offerings of their own. What do you want users to do when they see your content? If you want them to donate, register for an event or sign a petition, let them know. The most successful content will have a clear call to action. This of course depends on your goals. If your goal is to increase your media coverage and you’ve used Twitter to build relationships with journalists that’s great. If you want to establish partnerships with businesses and you’ve done that using LinkedIn, again, great. Try not to get too bogged down in how many likes/followers/ retweets you have, unless you are running an awareness campaign. You can get more meaningful stats using Google Analytics: you’ll see some basic stats in the Google Analytics Acquisition section under the Social tab. Set up goals and conversions to properly measure your social media calls to action.
- Facebook has reached 1.49 billion active users monthly. Surprisingly, approximately 82.8% of the daily active users are outside the USA and Canada. Furthermore, statistics have shown that every day 798 million of Facebook users are accessing this site from their mobile phones. As for the average age groups using this platform, the numbers show that 29% of the users are between 25 and 34 years old. The next age group is represented, of course, by the users aging from 16 to 24 years (25%) There are 936 million daily active users on average; Instagram has changed to a must have 300 million monthly active users; 60 million photos posted daily – 1.6 billion likes every single day;
- Google Alerts – allows you to monitor the web for interesting new content; Options to set up: How often (daily/weekly), sources, region, how many (best results), deliver to.
- If this stuff useful? Can you find? Dig a little bit deeper. Difference between speech marks/no speech marks Twitter has decided what I see
- #DevonHour #PlymouthHour A # is a way of getting involved in a wider conversation. A # can be any word or phase, which cannot include punctuation that starts with the #. This word or phase can be used to communicate with others while taking about the same subject – TV as an example. If you are searching this # you find tweeters all over the world tweeting about that subject. It is a very powerful tool.
- Who uses Hootsuite?
- Many ways – you sharing stuff; You share they share; good content that others will share ideally influencers……
- Klout Expertise is a new way to discover the most influential SME’S on social media. Rolling out this month, users will be able to easily see who the experts are for all topics found on Klout and identify individual Klout expertise. To be considered a Klout Expert on a topic, users must be in the top few percentages of all global users. Log in to your Klout account to find out more.
- Ask audience what have they been creating? Discussion……
- Show off the work you do by highlighting emotional content Child’s i Foundation is a small UK charity that works to reunite abandoned children in Uganda with their families or place them in adoptive homes instead of orphanages. Since 2009, they have found homes for over 140 children, provided ongoing support to families, promoted domestic adoption and influenced systemic change. By building your social media audience and engaging with the people who follow you, you will inherently cultivate donors and doers. Here are three key lessons in nurturing relationships on social media: • Take supporters on your journey Be “unashamed storytellers,” because being transparent helps people feel close and connected to you. Invite them into your world by sharing photos, videos and blogs that tell your story. • Embrace friends of friends Leverage the connections your existing donors have naturally, whether you find them through Facebook, promotion or just by listening well. When someone shows interest, engage them in your mission and welcome them in. • Get to know your donors Listen, treat them like old friends and respond to their needs and ambitions. Show them what their gifts have enabled you to accomplish and how they are part of the change you’re making.
- Facebook and Twitter going native with video streams
- Somerset Care Petals Video – Just Over Two minutes.
- Piktochart https://infogr.am
- Used on 6 different channels
- YouGov Profiles is the new media planning and audience segmentation tool for brands and their agencies. It joins 120,000 integrated data points from over 200,000 of YouGov most active UK panellists to give marketers a richer and more detailed portrait of their customers and the products and services they use Background YouGov Profiles was launched in the UK November 2014. What is YouGov Profiles? YouGov Profiles is the new media planning and audience segmentation tool for brands and their agencies. It joins 120,000 integrated data points from over 200,000 of YouGov most active UK panellists to give marketers a richer and more detailed portrait of their customers and the products and services they use. Brands and agencies who subscribe to YouGov Profiles receive comprehensive data on their customers and potential customers. This is both proportionally significant data (what makes fans and customers of a particular brand or thing distinct from their competitors) and the more comprehensive data about the overall size of their audience etc. The data in YouGov Profiles is updated continuously, allowing brands and agencies to assess consumer behaviour with greater granularity, accuracy, and immediacy than ever before. The product’s holistic approach to data helps brands and agencies to profile advanced segments quickly, plan more effective advertising campaigns, and formulate more relevant and targeted communications. What does YouGov Profiles show? It shows how every single panel member interacts and engages with traditional (TV, radio, press, print) and new media (online, social, mobile) channels. This connected data is unique to the research industry and it means YouGov clients can mine its huge seam of information in real-time and understand more about their audiences than ever before. The information in the tool ranges from demographic and lifestyle data to consumer and brand information (such as where people shop and what type of car they own), which can be analysed against consumers’ complete media consumption. The power of YouGov methodology allows it to collect the long tail of personal attributes, including in more niche areas (such as their musical preferences) and more abstract considerations (such as personality type). What is YouGov Profiler – are YouGov Profiles and YouGov Profiler the same thing? The YouGov Profiler, free-to-use app, is a showcase for some of the more fun, consumer-friendly data on the full version of YouGov Profiles. It represents a small fragment of the information available to Profiles customers and the tool is more of a sketch than the detailed canvas available to brands and their agencies on YouGov Profiles. Does the app show the “average” fan/customer? No. If it did, most groups would look very similar, and you wouldn't learn a lot about the specifics of particular thing. Instead it shows what is proportionally unique about a group when it is compared to their natural 'comparison set' (for example, fans of Downton Abbey compared to anyone who has rated any TV shows). We present the data points that most over-score in our target group (as measured by index/“z-scores”). So, if something is only true of 1% of the overall population, but is true of 6% of our target group, it might score very highly (and shows you something interesting and particularly true about that group). However, it does not mean it is true of all of them. For example, the results for a some particular football teams show a female character; this does not mean that most fans are female, but simply that compared to other football teams, there are more female fans of that team than you would expect. Are some of the sample sizes on YouGov Profiler too small to be statistically robust? If the sample says 52 people it does not mean that we only surveyed 52 people. Instead it means that among the tens of thousands of people we questioned, 52 have so far identified themselves as fans or customers of that particular brand. Although obviously the larger a sample size is the more confident you can be about the correlations, we include small sample sizes in YouGov Profiler because they can still show you a lot about a particular group. How come Profiler suggests fans of Justin Bieber are so old? The YouGov panel used within the Profiler app only includes adults over the age of 18. There is no teen or child component, so it just shows the profile of the adult UK population. The YouGov Panel can survey those younger and it can be done on request. When will YouGov Profiles be available in other markets? After the successful launch in the UK, YouGov is currently preparing to roll-out YouGov Profiles in the other countries in which it has panels so that brands and their agencies in other markets can enjoy the benefits of YouGov unrivalled connected dataset.
- Source Howard Scott National Trust Near future echo's what’s going on in your news, press etc