Social Media

1. Stand Out on Social Media
Welcome
Nina Goodwin
Nina@Cosmic.org.uk

3. Housekeeping

4. Welcome & Introductions

5. Agenda
• Background to Connecting Devon and Somerset;
• The world of Social Media; What Platforms?
• Social Media Engagement Ladder:
Listening; How do I social listen?
Sharing & Conversing; Who are my influencers?
Content generating and broadcasting; Plan your content;
• What about Video?
• Questions and Evaluation.

6. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by
2016.
Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout

7. Where & When – Three Year
Rollout

8. Phase 1 – Current Status
As of end of December 2015:
• Cabinets live and accepting orders: 1082
• Premises connected to live cabinets: 253,157
• Capable of accessing Superfast : 75.62%
• 10,500 businesses with access;
• Over 78% of Stage 1 complete;
• On target:
Timescale
Cabs
Premises passed
Spend.

9. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of Superfast Broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium.

10. • Free sessions;
• Showcase new technologies;
• Hands-on Workshops;
• Gadget shows;
• Seminars;
• Briefings;
• Taster sessions;
• Signposting to free advice and support.

11. Sessions Planned

12. The World of Social Media

13. What do you use?

14. What have you posted recently?
Posts
Blogs
Images
Videos
Anything else…?

25. Live Streaming

26. Tip of the iceberg…

27. Why use Social Media?
• Great business to business potential
• Your potential customers are digitally aware
• Reaching a wider audience
• Building your reputation
• Telling a story
• Potential to align and collaborate
• Easy to discover other accounts relevant to your own
• Showing the human side to the business
• Opportunity to engage with others
• Building trust in your customers

28. How?
• Engage
• Converse
• Show interest
• Support
• Share & Like
• Trust
• Be human
• Be authentic
• Don’t sell

30. What to post about?
• How to’s / hints and tips / practical advice
• Studio / Office / behind the scenes
• Work in progress / latest products / special offers
• Competitions / Giveaways
• News / Press mentions
• Events / Attractions (yours or others)
• Industry statistics
• Questions / Quotes
• Colleagues / staff / clients / visitors
• Shares / blogs
• Humour!

31. When to post?
http://coschedule.com/blog/best-times-to-post-on-social-media/

32. Remember!
• Be professional
• HIGH Quality Photos
• Correct spelling and grammar – ALWAYS!
• Excellent customer service
• Don’t rant online or be negative
• Deal with complaints correctly
• Be YOU!
• Turn it around – what do ‘you’ want to see, how do ‘you’ react
to things? Do that.

33. Social Media Engagement Ladder

34. Listening

35. The Law of Listening…
“Success with social media requires more listening and less
talking”
Susan Gunelius

36. Use Social media as a highly effective listening device:
• Colleagues/staff
• Journalists
• Peer
• Competitor
• Influencers
• Events
• Activities
• Customers
• Relevant subjects

37. Listen in on Hashtag Conversations

38. Keep up to date with all the hashtag hours relevant to your
industry
http://www.spaceandtime.co.uk/all-uk-twitter-hours-hashtags-
updated-regularly/

39. #Devon Hour

40. #SouthWestHour

41. • Geographic specific
– #plymouth
– #Exeter
– #Kingsbridge
• Industry specific
– #holidaysinDevon
– #3Dprinting
– #engineering
• Campaign specific
• #BetterForIt
• #justacard
• Media specific
• #journorequest
• #prrequest

42. Hashtag Success!

43. Twitter for Listening

44. https://twitter.com/search-advanced

45. • Why not try it?
• What searches do you want to look for?
• Keywords – what is unique to your business?
• What will your customers look for?
• What are your competitors saying?
• Try to think about keeping abreast of latest news
• Events and activities happening in the area
• What is relevant to you?

46. Google Alerts

48. Listening & Scheduling Tools

49. Tweetdeck

53. Share

54. The Law of Reciprocity
You can’t expect others to share your content and
talk about you if you don’t do the same for them.

57. Engage and share through influencers

59. Internet stars are everyday people

60. How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94

61. Klout

63. Who’s your influencer?

64. How do you become an influencer?
• Use your knowledge and expertise;
• Let other people tap into that;
• Content;
• Online presence;
• Becoming an expert in your field;
• People recommend you;
• Collaborations.

66. Content
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for syndication (third party sites)
• Podcasts

67. Explainers

68. Infographics

69. Easel.ly

70. Piktochart

71. Create once, post everywhere

72. Meformers vs Informers
• Researchers at Rutgers University found that only 20% of
us are informers on social media, while the other 80% are
meformers.
• Meformers : Users who post social media updates mostly
relating to themselves
• Informers : Users who post updates that are mostly
information-sharing
Informers had more than twice as many followers than
meformers. Sharing information is better for your follower
count than sharing about yourself.

73. What are your Goals?
• Ask yourself what you want your social media activity to
accomplish. Is it…
 Building brand awareness;
 Driving traffic to your website/blog;
 Getting new customers;
 Encouraging existing customers to write great reviews;
 Interacting with customers to collect feedback;
How will you make this happen?

74. What are your competitors doing?
• How are they interacting/engaging with their customers?
• What can you do differently?
• How can you target your customer before they do?

75. User Generated Content
Any form of content such as blogs, wikis, discussion forums,
posts, chats, tweets, podcasting, pins, digital images, video,
audio files, advertisements and other forms of media that
was created by users of an online system or service, often
made available via social media websites or through
Customer feedback/photos.

76. Tailor content to suit your audience

77. Where can you find your content?
• What do you already have?
• Other social media channels;
• Listening through Twitter;
• Facebook pages & groups;
• Researching via Pinterest;
• Blogs;
• News channels;
• By being at the fore front of your industry and keeping up
to date with latest news and events.

80. The Power of Visual
• The human brain processes
visual information 60,000
times faster than text;
• People only remember 10%
of what they hear, 20% of
what they read, but 80% of
what they see and do;
• 83% of human learning is
visual.

81. And with regards to Social Media…
• Articles that contain images get 94% more views than
articles without
• 40% of people will respond better to visual information
than plain text
• 44% of users are more likely to engage with brands if they
post pictures
• People who click on real-people photos are twice as likely
to convert to a sale
• 93% of people say that visual imagery is the #1 factor
impacting purchasing decisions

82. Canva.com

84. Pixabay.com

86. YouTube – the stats
• YouTube is the 2nd largest search engine
• 1 billion unique monthly visitors
• 6.25 billion hours watched monthly
• 600 million views a day
• If YouTube were a country it would be the largest in the
world after China and India
• Videos are shared 12 times more than link and text posts
combined
• 60% of visitors watch video content before reading text on
the same webpage

87. And more…
• 73% of consumers are more likely to make a purchase
after watching a video
• 74% of all internet traffic in 2017 will be video
“It is crucial for marketers for start creating and incorporating
video as part of their content strategy”

88. Customer Support

90. Let’s make a plan!
• Social media planner. There are lots of free pintables
online or you can create your own.
• Create two – a weekly and a monthly one.
• Monthly – mark what events are coming up, yours and
others. Exhibitions & events, seasonal, local, sales &
offers. You know to schedule content prior to these to
make the most of the promotion. Have it above your laptop
or in your studio so you can add to it.
• Weekly – content planner. Create the content and then
schedule the posts on each platform.

91. Things to remember
• Hashtags?
• Trends?
• News?
• Events?
Inform, educate, inspire & entertain

95. Plan your Content
70/20/10
• 70% planned campaigns
• 20% near future
• 10% real time
80/20
• 80% shared content
• 20% your content

98. Keep in mind the following…
• Who are your users?
• Who are your competitors?
• What do you bring to the table?
• What do you hear?
• What content do you already have?
• What is the purpose of your content?
• How often should you publish & distribute content?
• Who is in charge/produce/maintain your content?

100. Any questions?

101. Contact us
www.get-up-to-speed.co.uk
info@get-up-to-speed.co.uk