2. Google web search trying to do?
⢠Give its users results of websites that areâŚ
⢠Relevant
⢠Content rich
⢠Change often
⢠Other people think are great
4. Search engine use is still on the rise
2014 Travellers Road to Decision report - June 2014
Travel Planning
Increase use of search engines for first steps in travel planningâ
⢠24% - 2014
⢠18% - 2013
7. Onsite content
⢠Optimise your site for the phrases
âŚâŚâŚâŚâŚâŚyou want people to find you for
'Accountancy services Dartmouth'
'Book keeping services Dartmouth '
But is it bookeeping or book keeping? â check keyword planner
8. Whatâs the right keyword phrase?
⢠Just enough competition
⢠Just enough searchers
16. Create more content
⢠âInteresting contentâ is a top 3 reason why people follow brands
and companies on social media
⢠Companies with blogs generate 2/3rd more leads per month
than non-blogging companies
17. How many pages does your site have?
⢠site:www.yourdomainname.co.uk
18. What is content
⢠Images
⢠Archived content
⢠Infographics
⢠Video
⢠Blogs
⢠Explainers
⢠Web pages
⢠PDF downloadable content
⢠Content for Syndication
28. Creation of regular new content
⢠Create a content plan
â New developments â redecoration?
â Promotions
â Regional events and promotions
â Weather forecast (?!)
â Closest beaches/pubs and reviews
34. Reputation not popularity
Authority
New: Topical PageRank â page rank for being specialist â medicine,
tourism etc
35. Klout Score
⢠Huffington Post 99
⢠The Guardian 99
⢠Accuweather 63
⢠BBC Radio1 94
⢠BBC News 83
⢠BBC Weather 70
⢠BBC Breakfast 79
36.
37. Donât throw away your domain
⢠Domain authority is a measure of the power of a domain name
and is one of many search engine ranking factors. Domain
authority is based on three factors: Age, Popularity, and Size.