8. How many pages do you have?
• 47% of site visits from organic source
• High levels of content
• Broad phrase
approach
9. Search Engine Optimisation
• Get the basics right
• IS YOUR WEBISTE MOBILE RESPONSIVE???
– Good quality relevent content
– Good Quality Link building – Deep Linking
– Sitemap
– At least 200 words per page
– Content, titles. Paragraph titles
– Image titles, Page titles
– Images
– Update your site regularly
– Does your Domain include Keywords?
– Use Google Adwords for Keyword searches
15. Think mobile..
Is your marketing mobile friendly?
• Your presence in databases in even more important –
Wikipedia, TripAdvisor, review sites.
• Make sure your website works well on a range of mobile
devices
• Check you can accept payments - sales
• Review your check-in options
• Create augmented reality applications, mobile promotions,
vouchers, deals
17. Social Media – Trends for 2015
• Vlogging will continue to grow
• Social wallets
• Social Platforms more interest based
• Ability to humanise your brand - This will be the single-most
important factor in social media success in 2015
18. Picture this...
“ This person is at the top of his profession and is a world-wide
household name. He is about to manipulate a sphere. The situation is
tense, a very important confrontation – two top groups and the
confrontation has reached a possible; tie-breaking situation. This
person is in control and is able to make best use of the advantage for
the rest of his group. With his fellow group members support and
with his natural talent he takes his group into a possible winning
position by placing the sphere where the rules stipulate! ”
24. Adapted from ‘Media Cloverleaf’ by Richard Edelman
‘Content first’
strategy
‘Tradigital’
E-news
Forums
Digital magazines
Traditional
Media
Press
Social
networks
Facebook
Twitter YouTube
LinkedIn
Website
Responsive design
Mobile enabled
Owned Content
Video, blogs,
photos
Create
Once
Post
Everywhere
25. Embedded content - Addition of video
Marks & Spencer
• In one year, 3m minutes of video
content viewed
• M&S Consumers who watch the
videos stay 2x longer on the site as
those who do not watch them.
• Boosted Basket Size 25%
28. How does it make you feel?….
Where is the product?....
29. The power of e-news
How do you keep your current clients up to
date?
30. Tips
• Make sure the person writing the newsletter is passionate about your cause.
• Make sure your newsletter has excellent stories (about outcomes and
volunteers).
• Make sure your newsletter has clear calls-to-action, answering the
subscriber’s question: “How can I get more involved?”
• ALWAYS INCLUDE DONATE BUTTON!
34. E-newsletters
• Segment for different audiences
• Measure each e-newsletter and review success
• Keep the content simple
• Always link back to website
• Measure journey on website from click (Analytics)
http://www.optify.net/wp-content/uploads/2013/01/Optify-2012-B2B-Marketing-Benchmark-Report.pdf
http://www.optify.net/wp-content/uploads/2013/01/Optify-2012-B2B-Marketing-Benchmark-Report.pdf
Google most popular in UK
Bing is bigger in the US
This shows how Google is still clearly the leader of organic visits compared to other search engines.
Matt Cutts – How search works
Content content content
People ignore this
DO you know how many pages you have on your website
Mens wellies search brings up mole valley
Get the basics right.
Make sure each page has the
2. Google sees that when people link to your website as a vote
Site maps
Site : Shows how google indexes your site
3. BBC indexed every minute
Mobile stats video
That shows us how important mobile is
One that stands out (apart from the toothbrush one)
is that we carry our phones for 14 hours a day
Mobile combines B2B & B2C as at work in B2B then when we go home we are B2C
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. Available on smart devices, Aurasma was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver digital content in real time, including videos, animations, audio or webpages
Morgan Stanley believe mobile web will outstrip desktop web by 2015
Daily active mobile users on Facebook grown 15% in 2014 – mobile is no longer a secondary channel, it’s becoming first-choice;
Customers want to hear the truth from other customers – not so much brand themselves; growing emphasis
Are phones are now are wallets – Buy button on FB and Twitter trailing Social Media a financial arena as well as a social one
Social networks are more likely interest-focused – uniting users through Common hobbies and passions; image based sites Instagram, Pinterest and Tumblr; Google +; how we consume updates (images over text based; video’s GIF’s
45 seconds to read/or read out – Point making is that it’s visually better to see something;
hootdsuite
Used on 6 different channels – including websites blog e-newsletter
COPE = Create Once post everywhere
Design with hundreds of free elements and fonts; chose from Library of more that 1 million premium images for $1
Work with others
Self service…
Websites - Constant contact, mail chimp
not difficult to use and it measures