We analyzed 19.1 billion user sessions on retailers’ e-commerce sites to produce the definitive account of the state of Google Shopping today: The 2017 Google Shopping Benchmarks Report. See the full research and analysis at https://hello.getsidecar.com/blog/2017-google-shopping-data-benchmarks.

1. Google Shopping ads
are growing so fast,
they are leaving
text ads in the dust.
By the end of 2016, retailers were devoting a greater share
of their AdWords budgets to Shopping ads than text ads.
2015 2016
Desktop Tablet Mobile
16.1%
9%
Today’s shopper is mobile-first and highly visual. And more retailers
are relying on mobile-friendly, image-centric Google Shopping ads to
reach these consumers on the world’s most popular search platform.
2015
2016
This investment is paying off:
Google Shopping now accounts
for a significant chunk of retailers’
sitewide revenues.
As a result, mobile sales comprise
a greater share of retailers’ overall
Shopping revenues.
Mobile is a key driving force behind the shift.
Retailers continue to improve ROI from
mobile Google Shopping ads.
THE FUTURE OF E-COMMERCE SEARCH MARKETING?
GOOGLE SHOPPING ADS
25%
3%
Google Shopping
YoY Growth in Spend
Text Ads
YoY Growth in Spend
Shopping Ads Text Ads
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
44%
48%
52%
56%
2015 2016
1.77%1.62% 34%23%
CONVERSION RATE
4.584.19
RETURN ON AD SPEND SHARE OF SPEND
Google Shopping
2015
2016
See all the results in Sidecar’s
2017 GOOGLE SHOPPING BENCHMARKS REPORT.
This infographic is licensed under CC By-NC-ND 4.0 by Sidecar.
Feel free to republish!
Source: Sidecar compiled these findings from an analysis
of 19.1 billion user sessions on retailers’ e-commerce sites.
29%59% 12%
69% 14% 17%
go.getsidecar.com/2017-Google-Shopping-Benchmarks-Report