How Big Brands Blend Video and Marketing Automation - and How You Can, Too
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During the webinar Jamie will share the insider tips and techniques on how to get the most from online video. You’ll learn how to combine online video with marketing automation to convert more prospects into customers – and get the best marketing ROI.
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How Big Brands Blend Video and Marketing Automation - and How You Can, Too
- 1. How Big Brands Blend Video and Marketing Automation – and How You Can, Too. Webinar with Jamie Turner
- 2. • Webinar duration: 50 min. + Q&A • Webinar recording will be sent to you via email • Message us any time via chat Quick information about the webinar
- 5. Agenda
- 6. Agenda • Video marketing insights
- 7. Agenda • Video marketing insights • Marketing automation insights
- 8. Agenda • Video marketing insights • Marketing automation insights • Video marketing tips and techniques
- 9. Agenda • Video marketing insights • Marketing automation insights • Video marketing tips and techniques • Marketing automation tips and techniques
- 10. Agenda • Video marketing insights • Marketing automation insights • Video marketing tips and techniques • Marketing automation tips and techniques • A powerful combination
- 11. Agenda • Video marketing insights • Marketing automation insights • Video marketing tips and techniques • Marketing automation tips and techniques • A powerful combination • Key things to remember
- 12. Introductions
- 13. I’ve written a few books
- 14. I get on TV sometimes
- 15. And I’ve helped a few clients you may have heard of
- 16. But the thing I love to do most is to help people like you SELL MORE STUFF
- 19. Video Marketing Insights 85% According to one study, 85% of businesses have staff that produces videos in-house.
- 20. Video Marketing Insights 56% of videos published in the last year are less than 2 minutes long. 56% 85% According to one study, 85% of businesses have staff that produces videos in-house.
- 22. Video Marketing Insights 37% The average video retains 37% of viewers all the way until the end.
- 23. Video Marketing Insights Videos under 90 seconds see an average retention rate of 53%. 53% 37% The average video retains 37% of viewers all the way until the end.
- 30. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION Facts and Figures Source: EmailMonday.com
- 31. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 51% Facts and Figures Source: EmailMonday.com
- 32. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 61%51% Facts and Figures Source: EmailMonday.com
- 33. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Source: EmailMonday.com
- 34. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures B2B OR B2C Source: EmailMonday.com
- 35. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C Source: EmailMonday.com
- 36. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C Source: EmailMonday.com
- 37. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C LONG TERM GOALS Source: EmailMonday.com
- 38. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C 8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years. LONG TERM GOALS Source: EmailMonday.com
- 39. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C 8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years. LONG TERM GOALS Source: EmailMonday.com
- 40. Marketing Automation Insights Source: EmailMonday.com
- 41. 53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL. Marketing Automation Insights Source: EmailMonday.com
- 42. 53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL. 63 63% of those companies using marketing automation are outgrowing their competitors. Marketing Automation Insights Source: EmailMonday.com
- 43. 53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL. 63 63% of those companies using marketing automation are outgrowing their competitors. 67 67% of B2B marketers say they see at least a 10% increase in sales opportunities (with 15% seeing a 30% increase). Marketing Automation Insights Source: EmailMonday.com
- 45. Differences Between Live Video and Video Marketing
- 49. Tools for Do It Yourselfers
- 50. Tools for Do It Yourselfers
- 51. Tools for Do It Yourselfers
- 52. Tools for Do It Yourselfers
- 53. Tools for Do It Yourselfers
- 55. Start with the End in Mind.
- 57. Think Backwards
- 58. Keep it Short and Sweet
- 59. Add Music
- 62. Marketing Automation Overview • Software that helps you automate and optimize some of the tasks traditionally associated with email marketing.
- 63. Marketing Automation Overview • Software that helps you automate and optimize some of the tasks traditionally associated with email marketing. • It can help save time, and it can help you improve your results.
- 64. Marketing Automation Overview • Software that helps you automate and optimize some of the tasks traditionally associated with email marketing. • It can help save time, and it can help you improve your results. • The most robust marketing automation platforms include landing page builders, webinar functionality, and CRM tools.
- 65. 5 Kinds of Marketing Automation Campaigns
- 66. 5 Kinds of Marketing Automation Campaigns Introductory Welcome
- 67. 5 Kinds of Marketing Automation Campaigns Introductory Welcome Engagement Keep Brand Top-of-Mind
- 68. 5 Kinds of Marketing Automation Campaigns Introductory Welcome Engagement Keep Brand Top-of-Mind Re-Engagement Engage Lapsed Prospects
- 69. 5 Kinds of Marketing Automation Campaigns Introductory Welcome Engagement Keep Brand Top-of-Mind Re-Engagement Engage Lapsed Prospects Promotional Bottom of the Sales Funnel
- 70. 5 Kinds of Marketing Automation Campaigns Introductory Welcome Engagement Keep Brand Top-of-Mind Re-Engagement Engage Lapsed Prospects Promotional Bottom of the Sales Funnel Retention Onboarding, Upsell, Renewal
- 81. Other Marketing Automation Tips and Techniques
- 87. A Powerful Combination Video Marketing: • Deepens the relationship with prospects • Adds nuance and context to brands • Humanizes products and services Marketing Automation: • Warms doorknobs • Reactivates dormant leads • Reduces labor
- 88. A Few Ways to Combine Video Marketing with Marketing Automation
- 89. Video Ad (Facebook) —> Landing Page —> Conversion
- 90. Video Ad (Facebook) —> Landing Page —> Conversion
- 91. Video Ad (Facebook) —> Landing Page —> Conversion
- 92. Video Ad (Facebook) —> Landing Page —> Conversion
- 93. Update (LinkedIn) —> Landing Page —> Conversion
- 94. Update (LinkedIn) —> Landing Page —> Conversion
- 95. Update (LinkedIn) —> Landing Page —> Conversion
- 96. Update (LinkedIn) —> Landing Page —> Conversion
- 97. E-Newsletter —> Video Blog —> Engagement
- 98. E-Newsletter —> Video Blog —> Engagement
- 99. E-Newsletter —> Video Blog —> Engagement
- 100. E-Newsletter —> Video Blog —> Engagement
- 101. Key Points to Remember
- 102. Key Points to Remember
- 103. Key Points to Remember • 1 + 1 = 3: Recognize that video is great; marketing automation is great; and that the two combined are awesome.
- 104. Key Points to Remember • 1 + 1 = 3: Recognize that video is great; marketing automation is great; and that the two combined are awesome. • Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.
- 105. Key Points to Remember • 1 + 1 = 3: Recognize that video is great; marketing automation is great; and that the two combined are awesome. • Don’t be Intimidated: Despite what you might think, it’s really hard to break technology. • Get Ahead of Your Competition: Your competitors are still scratching their heads about this stuff. It’s your chance to pull out ahead of them.