As we prepare for the first come back after the suspension of Liga 1 to be kicked off in October 2020, social media has been one of the things that never really left, even though most of the team struggles to work as commonly as they used to. Football clubs are not left behind to take advantage of social media as a forum for interaction with their fans. Through the digital report of the Liga 1 club in semester 1 of 2020, we will describe and explain how the club's performance on social media in that period. In this season even though Liga 1 was running (on time) for 3 game week, PSSI as the highest authority of Indonesian football had to take the step to suspend Liga 1. This action is needed to help the government to reduce the spread of coronavirus. This certainly became a challenge for each club's digital content team. However, with all situation and these opportunities, myself and Shanaz Safira would like to share some data and insight on Indonesia's Liga 1 clubs digital overview in the first semester of 2020. Hope you guys all love it!

1. INDONESIA
LIGA 1
2020
DIGITAL OVERVIEW
1 Jan - 30 Jun 2020
Instagram Insight & Data

2. LIGA 1 2020
Growth
Productiviy
Interactions

3. BACKGROUND
As we prepare for the first come back after the suspension of Liga 1 to be
kicked off in October 2020, social media has been one of the things that
never really left, even though most of the team struggles to work as
commonly as they used to.
Football clubs are not left behind to take advantage of social media as a
forum for interaction with their fans. Through the digital report of the
Liga 1 club in semester 1 of 2020, we will describe and explain how the
club's performance on social media in that period.
In this season even though Liga 1 was running (on time) for 3 game week,
PSSI as the highest authority of Indonesian football had to take the step
to suspend Liga 1. This action is needed to help the government to
reduce the spread of coronavirus. This certainly became a challenge for
each club's digital content team.

4. FOLLOWERS
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Persib Bandung
Persija Jakarta
Persebaya Surabaya
Arema FC
Bali United
PSM Makassar
PSS Sleman
PSIS Semarang
Madura United
Persela Lamongan
Borneo FC
Persipura
Barito Putera
Bhayangkara FC
Persita Tangerang
Persik Kediri
TIRA-Persikabo
Persiraja Banda Aceh
Followers
4,26 M
2,63 M
1,75 M
1,32 M
950,6 K
691,8 K
521,2 K
402,3 K
325,7 K
295,2 K
241,8 K
219,9 K
216,3 K
178,2 K
171 K
136 K
129,7 K
116,6 K

5. GROWTH
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Persib Bandung
Persija Jakarta
Persebaya Surabaya
Arema FC
PSIS Semarang
Persiraja Banda Aceh
Bali United
Persita Tangerang
Persik Kediri
PSM Makassar
Bhayangkara FC
PSS Sleman
Persela Lamongan
Persipura
TIRA-Persikabo
Madura United
Barito Putera
Borneo FC
Growth
+332,9 K
+190,8 K
+190 K
+66,9 K
+37,1 K
+30,9 K
+30,8 K
+28,4 K
+26,2 K
+21,8 K
+16,3 K
+16,1 K
+13,5 K
+13,2 K
+12 K
+11,6 K
+9,4 K
+8,6 K

6. GROWTH
Persib Bandung is still Indonesia's biggest club on social media. This is
proven by the growth of followers number. In the first semester of 2020,
Persib gained 332K new followers on Instagram. While Persija Jakarta
and Persebaya ranked second and third with nearly 140 followers
difference. Persija Jakarta had a growth of 190,8K followers, while
Persebaya gained 190K.
The fourth and fifth rank, which have a significant gap from three clubs
above them, are Arema FC with 66.9K new followers and Bali United FC
with 30,8K new followers. In the lowest position, there is Borneo FC with
a growth of only 8,6K followers.

7. GROWTH RATE
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Persiraja Banda Aceh
Persik Kediri
Persita Tangerang
Persebaya Surabaya
PSIS Semarang
TIRA-Persikabo
Bhayangkara FC
Persib Bandung
Persija Jakarta
Persipura
Arema FC
Persela Lamongan
Barito Putera
Madura United
Borneo FC
Bali United
PSM Makassar
PSS Sleman
Growth Rate
36,02%
23,82%
19,93%
12,16%
10,16%
10,16%
10,09%
8,49%
7,83%
6,39%
5,32%
4,81%
4,53%
3,70%
3,69%
3,34%
3,26%
3,19%

8. GROWTH RATE
Being in the top five clubs with the most followers growth by number,
Persib, Persija Jakarta, Persebaya, Arema FC, and Bali United FC does
not mean that they have a large growth by percentage as well. Persib
gained 8,49% growth rate while Persija Jakarta got a 7,83% growth rate.
Other than that, Persebaya gained the most significant followers growth
rate with 12,16% compared to the other four clubs with the most
followers. Arema FC gained 5,32% followers growth rate as Bali United
FC gained 3,34% followers growth rate.
The largest percentage was actually obtained by Persiraja Banda Aceh as
much as 36,02%. Persiraja Banda Aceh's promotion to Liga 1 was one of
the factor that contributes to this growth.

9. PRODUCTIVITY
During the pandemic, when all football matches were suspended, the
duty was carried out by digital communication practitioners in
Indonesian clubs. They are required to maintain the business by
maintaining the club's presence in front of the fans.
Persija Jakarta and Bali United FC became the two most active clubs
during the pandemic. A total of 752 uploads were uploaded by Persija
Jakarta, while Bali United FC are two posts below. While in third place,
Persib follows with a total of 669 uploads.
In the bottom three, there are Persik Kediri, Persipura and Persela
Lamongan.

10. PRODUCTIVITY
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Persija Jakarta
Bali United
Persib Bandung
Borneo FC
Persebaya
PSIS Semarang
Arema FC
Madura United
PSM Makassar
Bhayangkara FC
Barito Putera
Persita Tangerang
PSS Sleman
TIRA-Persikabo
Persiraja Banda Aceh
Persela Lamongan
Persipura
Persik Kediri
Posts
752
750
669
520
513
495
462
428
383
380
330
308
293
287
256
167
165
158
Average
Post/Day
4.13
4.12
3.67
2.85
2.81
2.71
2.53
2.35
2.10
2.08
1.81
1.69
1.60
1.57
1.40
0.91
0.90
0.86

11. VIDEO ACTIVITY
Video is the richest content compared to other types of content. This
type of content is a fantastic way to help us stand out on a platform,
especially Instagram.
The club that is most eager to upload videos on Instagram during the
first half of 2020 is Bali United. The club that went public last year
uploaded 393 videos. The second and third positions are Persija and
Borneo FC.
However, the number of videos uploaded does not guarantee a club has
a lot of views. Persija with 380 videos became the most-watched with
61.45 million views. On the other hand, Persib which only uploaded 268
videos came in second place with 50.96 million views.

12. VIDEO ACTIVITY
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Bali Unted
Persija Jakarta
Borneo FC
Persebaya
Persib Bandung
Madura United
Arema FC
Bhayangkara FC
PSIS Semarang
PSM Makassar
Persita Tangerang
Barito Putera
TIRA-Persikabo
PSS Sleman
Persiraja Banda Aceh
Persipura
Persela Lamongan
Persik Kediri
Videos
393
380
318
310
268
263
242
227
193
193
178
160
144
136
101
86
88
40
Views
20,43 M
61,45 M
4,69 M
35,22 M
50,96 M
3,57 M
11,22 M
5.42 M
7,99 M
8,86 M
3,12 M
1,62 M
1,83 M
5,76 M
1,43 M
1,84 M
2,7 M
630 K

13. INTERACTIONS
The number of interactions is based on the number of likes and
comments. The clubs that have high interactions come from clubs that
also have a large digital community on Instagram. In terms of
interaction, Persija Jakarta has 72 million interactions more than Persib
who occupy the second position with a nearly 17 million gap in between.
Meanwhile, Persebaya was ranked third with 42.27 million interactions.
Arema is in fourth place with 20 million interactions.
TIRA-Persikabo had the smallest interaction among 18 League 1 teams in
2020. They only got 1.33 million interactions during the first half of 2020.

14. INTERACTIONS
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Club
Persija Jakarta
Persib Bandung
Persebaya
Arema FC
Bali Unted
PSIS Semarang
PSM Makassar
PSS Sleman
Madura United
Borneo FC
Persita Tangerang
Persela Lamongan
Barito Putera
Bhayangkara FC
Persiraja Banda Aceh
Persik Kediri
Persipura
TIRA-Persikabo
Interactions
72,7 M
55,53 M
42,27 M
20,06 M
15,16 M
8,26 M
7,48 M
6,48 M
3,64 M
2,87 M
2,45 M
2,16 M
2,13 M
1,91 M
1,90 M
1,88 M
1,52 M
1,33 M
Interactions
Rate
4,25%
2,37%
4,45%
2,95%
2,12%
4,40%
2,60%
4,54%
2,20%
2,13%
4,91%
4,17%
2,91%
2,44%
6,48%
9,54%
3,89%
3,40%

15. PREDICTION
In the second semester of 2020, we predict that there will be a lot of
changes compared to the the existing data, especially the content
productivity. The content production device machine will definitely heat
up again. With teams getting back to the field, it will be a lot easier for the
club's media team to create content that we usually see from our gadget.
If the expectations of Liga 1 will roll in October 2020, we expect that the
content about football itself will be uploaded around August 2020. The
resume of training moments. The club's media team can be more flexible
in producing their main content, which is football, but with a new habit of
practicing the health protocol.
If the match will be held behind closed door, it will again be a challenge
for the club to still be able to enliven the return of the competition to
involve supporters, even if it is only through digital activities.
In addition, the club also has a special task to keep reminding fans about
the health protocol in new normal while still appreciating the

16. CONCLUSION
The digital landscape of Indonesia football is still dominated
by Persib, Persija, Persebaya, Arema, and Bali United. However
several clubs have a solid performance, while clubs that just
earned promotion are still struggling to gain opportunities on
the highest stage of Indonesian football.
Moreover, the unprecedented situation due to the pandemic is
affecting content productivity, follower growth, and social
media interaction. Overall, the number has decreased
compared to the previous period.
Video as the most engaging content also has decreased, but
Bali United and Persija Jakarta really fight for this type of
content to always be on their feed.

17. AUTHOR'S PICK
-
GERRY THIAR
Thrilled to see the performance of PSIS Semarang's media team. They
managed to deal with the pandemic situation and football suspension
by remaining present in front of their followers in a creative way.
Please just go check their account, see the color tone on their feed,
and note their tone of voice.
However, the data speak itself, regarding the metrics we presented,
PSIS Semarang is also the one who has the best performance. The
underdog's performance was strong enough to beat several clubs upon
them.
SHANAZ SAFIRA
With their status a newly promoted team, overall Persita's digital
performance is interesting to see. Highlights on their content
productivity. I personally loved to see what they did a few days before
the start of the season which is logo rebranding launched.

18. THANK YOU