Professional Summary

Gerasimos Perdikaris

GLOBAL
HOSPITALITY EXECUTIVE

PROFESSIONAL Gerasimos Perdikaris has driven with vision hotel teams in London,
Phuket, Bangkok, Johor Bahru, Kuala Lumpur, Sofia, Belgrade, within
SUMMARY flagship properties for the past 23 years. Solid embrained/embodied
hotel management knowledge acquired after working for major hotel
groups in Europe and Asia, combined with an International hospitality
educational background from Glion, Switzerland (Bachelor's degree in
1984-87, MBA Online in 2011-2013).
Proven hands on business leader, turning around underperforming
hotels by focusing on profit margin growth, taking market share from
competition and holding costs down. Has learned to operate within
very tight financial environments, during challenging periods and yet
has always delivered the right value for the shareholders. Fully versed
with the standards of global hotel groups, adapting smoothly to
different company cultures, work standards. Fully focused on
innovative Sales, Marketing & Revenue streams, with solid hotel pre-
opening and rebranding experience, with an excellent all round hotel
operations background, keeping a very good eye for details and a true
passion for the hospitality industry.
Blessed with an inner ability to create emotional connections with hotel
guests so they return to the hotel stay after stay - this is how added
value and product loyalty is created for the shareholders.

PROFESSIONAL Always trying to embrace new things in the trade that will enhance the
hotel product, a good listener who is eager to build long lasting sincere
SUMMARY relationships with guests, business partners, owners, colleagues.
Currently studying (over and above his current full-time job
responsibilities) for an MBA in the international hospitality and
services industry with specialization on Global Strategic Management,
Innovation, Marketing, Brand and Product Development (online MBA
course from Glion, Switzerland, April 2011 - September 2013).

Motivation, hard work, integrity,
commitment and personal
sacrifices are the key ingredients
to success in the hotel industry…

Published in “The Pinnacle of
Hospitality Asia” 2005

 Solid pre-opening, re-branding hotel experience.
SPECIALTIES  Proven ability to deliver sustainable profits by optimizing
RevPAR/GOPPAR, leading to higher EBITDA.
 Innovative, focused approach on Sales, Marketing & Revenue
streams.
 Extensive international experience in hotel standards and brand
management.
 Global food & beverage background.
 Successful handling of complex, VIP Conference & Banqueting
events.
 Excellent customer skills.
 Creative conceptual and visionary thinking.

“I am writing to thank you and all
your staff for the excellent service …”

General Sir Brian Kenny
Deputy Supreme Commander

 Modern hospitality revenue, sales and marketing skills
SKILLS  Solid pre-opening & rebranding hotel experience
 Excellent time management to deliver important projects correctly
and on time
 Quality Assurance as
QMR in ISO 9001:2000
certification via BVQI
 Excellent financial
“We work with Gerasimos for the
past almost two years and what I reporting & planning
can say for sure is that he is one of
 Expert in building deep
the best hospitality managers I
ever met... What makes him & long business
exclusive is that he is a manager relations with customers
with vision and when we sit and & partners
discuss common projects - events,
conventions, catering, etc... he  Proven team leadership
exactly knows how it will look like & coaching of
and this makes our colleagues at all levels
communications very easy and
professional.”

Maxim Behar, CEO
M3 Communications Group, Inc.

General Manager & General Manager Delegate
EXPERIENCE Metropol Palace
June 2011 – March 2013
BELGRADE, SERBIA

 Pre-opening & Opening Hotel stage (Hotel opened as of September
2012), Re-branding phase to Starwood as a Luxury Collection
Hotel completed, stunning five-star deluxe hotel in the very center
of the city, 240 contemporary rooms & suites, 1500 square meters
of event space, extensive food & beverage facilities, large &
luxurious Spa & Wellness Center, a truly distinguished property
with great heritage, history, style & class.

General Manager
EXPERIENCE Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel,
Starwood Hotels & Resorts Worldwide, Inc.
May 2009 – June 2011 (2 years 2 months)
SOFIA, BULGARIA
 Modern hospitality revenue, sales and marketing skills
 5* Deluxe flagship property with 184 luxurious rooms & suites,
Voted as STARWOOD FRANCHISED HOTEL IN EMEA FOR
2011, the most prestigious Conference & Banqueting operation in
Sofia, situated in the historic Sofia City Centre, adjacent to the
President's Office building and opposite to the PM's Office. A
franchised hotel within the Starwood EMEA division, 100 %
compliant with all the required brand standards of Luxury
Collection worldwide.
 Increased by 28 % the hotel’s room night production & the hotel's
total revenue by 7 % in 2010 and further increased hotel total
revenue by 8% in 2011 despite the persistent financial crisis in the
“…thank you for the assistance region.
and personal engagement with the  Implemented new quality menus and F&B concepts through out
organization of the 11th Ball of the hotel thus resulting in an increase of the F&B revenues by 12 %
German Economy…
in 2010 and delivered a further increase of 18% in the F&B
revenues in 2011.
Dr. Mitko Vassilev
President of the DBIHK  Achieved in 2010 a GOP increase of 4 % by implementing a cost
effective plan in all hotel P & L centers followed by an increase by

General Manager
SOFIA, BULGARIA
 Reduced the F&B cost of the hotel by 12 % and the hotel overall
payroll cost by 5 % in 2010 followed by a further F&B cost
reduction of 5% and hotel payroll reduction of 9% in 2011.
 Implemented a proper A/R collection strategy and reduced by 22
% the hotel’s A/R ratio in 2010 and by 10% in 2011.
 In August 2011 hotel has achieved the highest ever score (99% for
brand identity, 97% for cleanliness, 85% for product and services,
85% for service culture and delivery, 83% for conditions, 78% for
welfare) as part of the Quality Assurance Mystery Audit of
Starwood
 Improved the quality performance (Guest Satisfaction Index)
through the Starwood Preferred Guest program by 40 base points
for the period 2009 – 2011 (YTD 8.28 VS 2009 7.88).

General Manager
SOFIA, BULGARIA
 Re-positioned the hotel to its rightful status of market leader in the
very competitive Sofia hotel market in the middle of an economic
crisis within the Balkan region.
 Launched the hotel's Social Media strategy via Facebook,
Linkedin, Twitter and created a new hotel website that impacted
positively the hotel's direct bookings by double digits.
 Based on the Safety, Health & Fire Audit conducted in November
2011on the behalf of Starwood EAME Division by the Clifton
Environmental services Company, the hotel was awarded the Silver
Standard Award for second time in a row in the period 2009 –
2011.
 Improved by 20 % the enrollment number of the Starwood
“…thank you for the assistance Preferred Guests through initiating an innovative staff to guest
and personal engagement with the scheme.
organization of the 11th Ball of
German Economy…

Dr. Mitko Vassilev
President of the DBIHK

General Manager
EXPERIENCE Grand Serai Hotel Congress & Spa
MITSIS Hotel Group
May 2008 - May 2009 (1 year 1 month)
IOANNINA, GREECE
 5 star Deluxe Hotel, 226 rooms & suites, situated in the heart of the
city of Ioannina, the capital of theNorth Eastern region of Greece.
The flagship hotel of the MITSIS Group ( 21 Hotels all over
Greece).
 Coordinated and managed successfully well ahead of time the
opening of 116 rooms & suites, the presidential suite of the hotel,
the opening of the additional 7 function rooms, the pool bar.
 Created and delivered the concepts of the gourmet Italian
restaurant, Spa & Wellness center that opened during the autumn of
2008 and were both received with enthusiasm & very good
customer support from the local community.
 Launched the Sales, Marketing & Advertising plans of the hotel
for the second part of the year, resulting in both the ARR and the
occupancy of the hotel to increase by 10 % and 5 % respectively.

General Manager
EXPERIENCE Grand Serai Hotel Congress & Spa
MITSIS Hotel Group
May 2008 - May 2009 (1 year 1 month)
IOANNINA, GREECE
 Opened new leisure markets for the hotel, especially for the slower
summer months, from the markets of Russia, Israel and Cyprus
resulting in higher occupancies.

General Manager & Project Director of Complex Renovation and
EXPERIENCE Accor Re-branding
Ambassador Hotel & Convention Center, Accor Asia Pacific
September 2006 - May 2008 (1 year 9 months)
BANGKOK, THAILAND
 A large complex comprising of three 4 star First Class Hotels of
960 rooms and suites spread out in more than 80,000 square meters
of commercial space with an extensive Food & Beverage operation
including a Royal ballroom for 2500 guests, situated on the prime
spot of Sukhumvit Road no.11, a central residential &
entertainment area of Bangkok, biggest hotel at the time of AAPC.

 Managed successfully the first and the second stage of the hotel
renovation (September 2006 – May 2008) keeping in line with a
budget of US$ 25 million.

 Despite the very complex projects of renovation, hotel rebranding
…we were most favorably and normal hotel operation the hotel managed to maintain as well
impressed by the high quality. as to increase its average yearly occupancy by 10 % on YTY basis
Nicholas Zafiropoulos in 2007 and 2008.
Ambassador of Greece to
Thailand

General Manager & Project Director of Complex Renovation and
EXPERIENCE Accor Re-branding
Ambassador Hotel & Convention Center, Accor Asia Pacific
September 2006 - May 2008 (1 year 9 months)
BANGKOK, THAILAND
 YTD in May 2008, the hotel (630 available rooms for sale as the
rest of the rooms inventory was closed for renovation) was running
with an average occupancy of 85 %, and an average YTD GOP of
50 %.

…we were most favorably
impressed by the high quality.

Nicholas Zafiropoulos
Ambassador of Greece to
Thailand

General Manager/Pre-opening and post-opening
EXPERIENCE Accor Branding at Novotel Kuala Lumpur City Center
Accor Asia Pacific Division
September 2004 - August 2006 (2 years)
KUALA LUMPUR, MALAYSIA
 4 star Business Class, New “Generation” Hotel of Novotel brand
in Asia, 291 contemporary rooms and suites, 3 cutting edge concept
restaurants & bars. This trendy hotel is situated within short
walking distance to the iconic PETRONAS Twin Towers, right in
the middle of the financial, commercial, entertainment and
shopping district of Kuala Lumpur.

 Conducted the hotel pre-opening phase (Sep 2004 – Aug 2005)
and achieved successful hotel opening ahead of schedule in Sep
2005.

General Manager/Pre-opening and post-opening
EXPERIENCE Accor Branding at Novotel Kuala Lumpur City Center
September 2004 - August 2006 (2 years)
KUALA LUMPUR, MALAYSIA
 The hotel was nominated by the prestigious Hospitality Asia
Platinum Awards 2005/2006 committee for the following awards:

 a) Best Business Hotel in Kuala Lumpur / Won this award

 b) Best Hotel Experience

 c) Best Spa Experience of the Year

 d) Best Innovative F&B Concept / Won this award

 e) Best Malay Cuisine Chef / Won this award

 f) Best Purchasing Department / Won this award

General Manager
EXPERIENCE Sofitel Palm Resort Golf & Spa
August 2002 - August 2004 (2 years 1 month)
JOHOR BAHRU, MALAYSIA
 5 star Deluxe Hotel, 330 luxurious rooms and suites, 6 restaurants
& bars, adjacent to Sofitel Palm Resort stands the prestigious Palm
Resort Golf & Country Club with 3 magnificent 18-hole
Championship Golf Courses and the PGA Golf Academy with
extensive driving range facilities.

 Improved the financial results of the hotel in 2003 and 2004
consecutively on YTY basis: the hotel occupancy increased by an
extra 10% every year, the hotel revenue increased by 18 % in 2003
and 14 % in 2004. The GOP increased by 16 % in 2003 and 12 %
in 2004 on YTY basis.

 Reduced by 55 % the A/R of the hotel on YTD basis in 2003 and
by a further 20 % in 2004.
“…thank you for the excellent
work together…”

The team of Sofitel Palm resort

General Manager
EXPERIENCE Sofitel Palm Resort Golf & Spa
August 2002 - August 2004 (2 years 1 month)
JOHOR BAHRU, MALAYSIA
 In 2004, Sofitel Palm Resort managed to achieve the no. 2 quality
result amongst all Sofitel hotels in Asia Pacific from the Sofitel
Brand Exigence Audit conducted by a Mystery Shopper (LRA
Worldwide), scoring a 94.2% compliance rate in accordance with
the Global Sofitel Standards. The hotel also achieved for 4
consecutive quarters between 2003 and 2004, the no 1 result in
terms of guests’ complimentary letters sent to Accor head office
amongst all Sofitel hotels in Asia Pacific.

“…thank you for the excellent
work together…”

The team of Sofitel Palm resort

Resident Manager/Acting GM, ISO QMR
EXPERIENCE Novotel Bangkok on Siam Square
December 1999 - August 2002 (2 years 9 months)
BANGKOK, THAILAND
 4 star Business Class, Flagship property of Novotel brand in Asia,
429 rooms and suites, running an all year round occupancy of 82
%, situated right in the middle of the commercial district of
Bangkok, very large F&B operation including Conference &
Banqueting, with the most innovative Entertainment & night club
concept within the extremely competitive Bangkok market.

 Responsible for: All hotel Operations as well as the Sales &
Marketing Division of the hotel

 Quality Management Representative of the hotel for ISO
9001:2000. Novotel Bangkok on Siam Square was the 1st hotel
worldwide to receive this certification (BVQI Certification).

Resident Manager
EXPERIENCE Amari Boulevard Hotel & 2 City Lodge Hotels,
Amari Hotels & Resorts
August 1997 - December 1999 (2 years 5 months)
BANGKOK, THAILAND
 Three First Class 4 star Hotels, 420 rooms & suites, extensive F&B
facilities and large Conference & Banqueting department with an
extensive outside catering list of clients from the Thai Royal
Palace, majority of embassies in Bangkok, prestigious
multinational corporations & VIP's.

Resident Manager
Amari Coral Beach Resort & Spa
Amari Hotels & Resorts
December 1995 - July 1997 (1 year 8 months)
PHUKET, THAILAND
 4 star Deluxe, 280 rooms & suites

Food and Beverage Director
EXPERIENCE The Royal Horseguards Thistle Hotel
Thistle Hotels
November 1993 - December 1995 (2 years 2 months)
LONDON, ENGLAND
 5 star Deluxe, 410 rooms & suites, multi awarded Food &
Beverage outlets, prestigious Conference & Banqueting operation.

Conference and Banqueting Manager
Mount Royal Thistle Hotel
Thistle Hotels
June 1991 - October 1993 (2 years 5 months)
“…thank you for your personal LONDON, ENGLAND
most helpful and excellent  4 star First Class Hotel, 750 rooms & suites, very large & popular
attention…
Conference & Banqueting operation.
Paul Ungar
District Governor Rotary
International UK

Assistant Front of House Manager ( i/c of reservations)
EXPERIENCE Royal Lankaster Hotel
Rank Hotels
October 1989 - June 1991 (1 year 9 months)
LONDON, ENGLAND

Military Service
Greek National Army
September 1988 - September 1989 (1 year 1 month)

 Compulsory obligation for all male Greek citizens at the time.
Served proudly my country for 1 year in the North Eastern region
of Greece.

Night Duty Manager
Royal Lankaster Hotel
Rank Hotels
February 1987 - September 1988 (1 year 8 months)

English (Full professional proficiency)
LANGUAGES French (Full professional proficiency)
Greek (Native or bilingual proficiency)
Spanish (Limited working proficiency)
Thai (Limited working proficiency)

EDUCATION Master in Hospitality Management
MBA in International Hospitality and Service Industries Management
EDUCATION with specialization on Innovation, Marketing and Product
Development
Glion Institute of Higher Hotel Education, Switzerland

Higher Education
Diploma of Hospitality and Tourism Management
Glion Institute of Higher Hotel Education, Switzerland

Certificate, Secretarial course in French
Commercial and Secretarial School Montreux, Switzerland

Secondary Education
First Senior High School Athens

HONORS + Sheraton Sofia Hotel Balkan was voted as the Best Starwood
Franchised Hotel for Europe, Middle East & Africa for 2011.
AWARDS
Awarded in 2011 the Certificate of Special Congressional Recognition
of the U.S. House of Representatives for his efforts and support of
local community initiatives.

Nominated for the Annual Award of the biggest online business
publication in Bulgaria in the category Business personality of 2011.

Selected by the Board of the Glion Institute of Higher Education as
Glion MBA Ambassador

Voted as the " Greek personality of the year in ASIA / PACIFIC " in
2005 as per the readers/voters of The Pinnacle of Hospitality trade
magazine in Singapore, published by the prestigious World Asia
Publishing House.

Hosted in 2003 & 2004 with great success, the APGA golf
tournaments at Sofitel Palm Resort Golf & Spa.

Lead as QMR, the Novotel Bangkok on Siam Square hotel team to be
the 1ST Hotel in the world in late 2000 to acquire the prestigious ISO
9001 : 2000 certification through BVQI.

Gerasimos Perdikaris
WELL TRAVELLED
HOSPITALITY LEADER

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