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How To Enhance
Communication to your
Clients!
Presentation created by Gerard Lozano
The Problem at Hand
The current main website of Berkshire
Hathaway HomeServices does not
immediately grasp the audience’s attention,
and instead only promotes the brand and
does not focus on the importance of the
business: the home buyer/seller.
Here are some ways to
improve that approach!
Visual Representations
Using visual representations help grab the audience’s
attention to the topic
Using pictures like these will
make a client want to look
further
A Video that Makes Real Estate Easy to
Understand! (Click to Start)
A Step-by-Step Map to Work the
Site Contact for the
Company
Type in the area
you wish to
searchUse tabs to hone in what
you are looking for
Unneeded branding
Specified links for what clients
are looking for
The Goal
The intended goal with using more visuals
and universally relatable video presentations
is to engage the audience’s attention, keep
them focused, and help them obtain their
whole purpose to using the website!
–Mahatma Gandhi
“You must be the change you wish to see in
the world.”

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Business Communication Project Revised

  • 1. How To Enhance Communication to your Clients! Presentation created by Gerard Lozano
  • 2. The Problem at Hand The current main website of Berkshire Hathaway HomeServices does not immediately grasp the audience’s attention, and instead only promotes the brand and does not focus on the importance of the business: the home buyer/seller.
  • 3. Here are some ways to improve that approach!
  • 4. Visual Representations Using visual representations help grab the audience’s attention to the topic
  • 5. Using pictures like these will make a client want to look further
  • 6. A Video that Makes Real Estate Easy to Understand! (Click to Start)
  • 7. A Step-by-Step Map to Work the Site Contact for the Company Type in the area you wish to searchUse tabs to hone in what you are looking for Unneeded branding Specified links for what clients are looking for
  • 8. The Goal The intended goal with using more visuals and universally relatable video presentations is to engage the audience’s attention, keep them focused, and help them obtain their whole purpose to using the website!
  • 9. –Mahatma Gandhi “You must be the change you wish to see in the world.”