Youtube presence of an addiction medicine service what works
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In this presentation, Gerard Calzada explain the place of YouTube in the communication strategy of an addiction medicine service in Geneva University Hospitals
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Youtube presence of an addiction medicine service what works
- 1. YOUTUBE PRESENCE OF AN ADDICTION MEDICINE SERVICE WHAT WORKS ? Gerard Calzada Gerard.Calzada@hcuge.ch @gerardcalzada
- 2. • The use of YouTube to inform and promote destigmatization • The use of YouTube to teach and learn • Experience • Analytics • Conclusions : What works ? Summary
- 3. https://www.theguardian.com/technology/2015/feb/05/timetotalk-is-social-media-helping-people-talk-about-mental-health Use of YouTube to inform and promote destigmatization Communication tool by health delivery organizations Large mental health destigmatization campaigns • communicate efficiently • engage with stakeholders • demonstrate the success of their work • change behavior and perceptions
- 4. youtu.be/IpgKDKAhwBQ Use of YouTube to inform and promote destigmatization
- 5. https://www.theguardian.com/technology/2015/feb/05/timetotalk-is-social-media-helping-people-talk-about-mental-health Use of YouTube to inform and promote destigmatization
- 6. Use of YouTube to inform and promote destigmatization
- 7. • ↑ motivation • ↑ learning experience • ↑ grades • ↑ autonomy • ↑ ability to visualize and remember a phenomenon Willmot et al. 2012; Boser et al. 2003; Reed 2003; Karsenti et al. 2012 Video in education Use of YouTube to teach and learn
- 8. aimseducation.edu/blog/7-medical-youtube-channels/ Trending Medical YouTube Channels to Help You Study Use of YouTube to teach and learn
- 9. Clifton, A., & Mann, C. (2011). Can YouTube enhance student nurse learning?. Nurse education today, 31(4), 311-313. Benefits of YouTube for teaching and learning Use of YouTube to teach and learn Recognised tool from the digital environment Universities creates their own YouTube channels Learning resource is omnipresent
- 11. Our experience : Interviews youtu.be/n9G36Oo5gXw
- 12. Our experience : Learning videos youtu.be/A8JxM1DMHgs
- 13. Our experience : Realization of videos Brainstorming / surveys Literature review Writing the script
- 14. Our experience : Realization of videos
- 15. Our experience : Realization of videos Add narration to the Powerpoint https://support.office.com/en-us/article/Record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c
- 16. Our experience : Realization of videos Subtitles using Youtube
- 17. Our experience : Realization of videos
- 19. Analytics YouTube : contents ShorteducationalvideosShorteducationalvideos
- 20. Analytics Facebook : contents Short educational videos
- 21. Analytics YouTube : audience
- 22. Analytics YouTube : audience
- 23. Analytics YouTube : audience
- 24. Analytics YouTube : playback locations
- 25. Analytics YouTube : traffic sources
- 26. Analytics YouTube : devices
- 27. Analytics YouTube : devices mobile phones
- 28. Analytics YouTube : devices
- 29. Conclusions : What works? USE YOUTUBE IN TEACHING 10,000 views in 17 months MAKE SHORT VIDEOS Average view time = 1:28 PREPARE VIDEOS PROPERLY Interesting & up- to-date content PREFER FACEBOOK TO WIDER COMMUNICATION ADAPT VIDEOS TO TARGET GROUP OPTIMIZE SEARCH ENGINE ADAPT VIDEOS TO MOBILE USERS USE YOUTUBE TO CREATE SUBTITLES
- 31. 05/11/2017 31
Hinweis der Redaktion
- Good morning, I’m very happy to share with you this session on online interventions. In my presentation, I’ll try to explain the place of YouTube in the communication strategy of our addiction medicine service.
- I will start by presenting the use of YouTube to inform and educate on mental disorders and addictions as well as promoting their destigmatization. After, I will talk about the use of YouTube to teach and learn on mental disorders and addictions. I’ll also expose our experience with our YouTube channel and I’ll present the videos statistics to show what works and how we can use a YouTube platform in addiction medicine services.
- On one hand, social medias and the video sharing services like YouTube are progressively adopted as a communication tool by health delivery organizations. A communication strategy usually intends to help an organization to communicate efficiently, to engage effectively with stakeholders and to demonstrate the success of their work. On the other hand, this communication tool opens the possibilities to reach a lot of people. This is very interesting in mental health and addiction destigmatization campaigns because it allows behaviours and perceptions changes when required. The Mental health charities have known for long the benefits of social media.
- For example, this video was produced back in the late 1990s as a part of a larger fundraising campaign and is still available on YouTube. The video was done by Healthy Minds CANADA.
- Another example are prominent figures like Zoe “Zoella” Sugg, who has a YouTube channel followed by 12 million persons and is among the dozens of celebrity vloggers who are presenting personal stories and tips to overcome anxiety on the YouTube platform.
- I encourage you to have a look at YouTube to find foundations and associations that publish campaigns. For example, FixerNation is a channel where young people use their past to improve the future. BringChange2Mind.org combats the stigma surrounding mental illness and provides a global forum for people to share their stories. Stamp Out Stigma is another anti-stigma initiative. This campaign challenges each of us to transform the dialogue on mental health and addiction from silent to a conversation.
- In addition to its use for the general public, Youtube is interesting for teachers or learners. Studies show that the use of video in teaching increases motivation, learning experience, grades, autonomy and ability to visualize and remember a phenomenon.
- For example, in medicine you might know some of these channels. But, what are the benefits of using Youtube in teaching?
- The first benefit is that it is a recognised tool from the digital environment of the internet generation. YouTube is an established social software that has millions of users and is already being used as both an informal and formal learning tool. Another benefit is that more and more established universities create their own channel to provide wider access to their institutions' learning materials. Finally, using YouTube is an omnipresent learning resource as it can be accessed anywhere at any time. This means that students can engage with their learning at a time and place that suits them.
- In our service, we have a communication strategy that includes a website, a blog, social networks and, of course, a Youtube channel. Some videos are aimed at general public, such as interviews. Other videos are for professionals, such as learning videos on the psychopharmacology of addictions. This channel helps us to inform general population and change their perceptions on mental diseases and addiction problems.
- The interviews aim to bring a positive representation of the addictions’ treatment and allow professionals of our team to give their view on subjects related to mental health like pleasure, consumption, intimacy, or humour. In this video, you see Ariella Machado, psychologist of the Service, who talks about the link between humour and psychotherapy.
- These short videos of about 2 minutes teach the psychopharmacology of addictions to medical students and medical specialists, explaining different pharmacological concepts and particularities in the field of addictions. In the example, you can see a video about sweating under methadone treatment.
- I’ll take a moment to explain the realization process of these learning videos. We use the same process that the movies realization in cinema. The process starts with the development. In this step, brainstorming with medical residents and the use of survey help us to select interesting questions. After a literature review of these subjects, we write the script and prepare illustrations and diagrams and write the comments for the future off-voice.
- After, in the pre-production stage, we chose a simple system to record these videos such as Powerpoint, as all teachers know this software and it is easy to make animations and transitions between the slides. In addition, Powerpoint has a voice recording function.
- The production step consists in adding narration to the Powerpoint with the recording function that ensures audio and slide timings.
- The post-production step allows to make the final video before the distribution with the export function of Powerpoint. We also create subtitles to allow multilingual videos. For this we use Youtube to transcribe the text of what is said in a video and automatically align your text with the speech in the video. As you can see, the subtitles allow you to follow the video in French (original language) or ask Youtube to translate into any language! The result is pretty impressive.
- Once the video is on Youtube, we share it on our blog addictohug and our social networks (Facebook, Twitter and Linkedin).
- Since the creation of our channel in May 2016, we got fourteen thousand minutes of viewing (which represents 233 hours) and almost 9500 views. The average view time is 1 minute and 28 seconds. In addition to the 55 likes and 108 shares, our playlist counts until today 86 subscriber. I hope that after this presentation we will exceed the hundred!
- In terms of content, Short educational videos are more watched than videos like interviews in YouTube. Our TOP 10 has almost only educational videos.
- In addition to our YouTube Chanel, we tried to put these educational videos on Facebook to see its impact. As a result, we can say that educational videos are less watched on this media, in comparison to more general videos like interviews. In our last 6 month TOP 10 in Facebook, only 2 are short educational videos.
- Going back to YouTube, let's analyze our audience ! Our audience is mainly french speaking as you can expect! The countries that watch most of our videos are France, Algeria, Switzerland, Marocco and Belgium.
- Belgians, Algerians and Moroccans watch the longest our videos (they look on average more than 55% of each video by view).Swiss are the least assiduous watching on average less than 30% of the whole video.
- 60% of our audience are women; our main public are the 18 to 34 years old.
- More than 90% watch our videos from the Youtube page and the rest do it from external websites (like our blog).
- And as you can see here, Youtube´s video search was the access path for 41% of views, Youtube suggested video for 33% and our blog for 15%.
- Finally, our audience watches our videos almost exclusively from a computer or a mobile phone.
- Although our videos are mostly viewed from computers, the analysis shows a positive growth for mobile phones,
- especially for Algeria and Morroco, where videos are mostly watched through mobile phones.
- To conclude, what works ? Considering our experience, our lessons learned are the following : USE YOUTUBE IN TEACHING: In 1 year and a half we had almost 10,000 views MAKE SHORT VIDEOS: The average view time per video is 1 minute and 28 seconds. PREPARE VIDEOS PROPERLY: Interesting and up-to-date content and visuals are necessary. USE FACEBOOK FOR WIDER COMMUNICATION : Our educational videos work better on YouTube ADAPT VIDEOS TO THE TARGET GROUP : Main audience are young people. OPTIMIZE THE SEARCH ENGINE : use good keywords, title, description and subtitles. ADAPT VIDEOS TO MOBILE USERS : dynamism and length of videos are key. USE YOUTUBE TO CREATE SUBTITLES. As a final word, I would strongly advise to use YouTube as it is a free of charge, easy to use and powerful tool. I believe that us, medical professionals, have a role to play in ensuring the production of good quality information videos.