Social Media Project - Emerging Technology Course

1. Social Media:
Instagram, Facebook, & Twitter
Gerald Pham
Jonathan Weber
Xavier Freeman

2. Introduction: Instagram
• Founder & Date:
 Kevin Systrom & Mike Krieger
 October 6, 2010
• Purpose:
 Internet-based photo-sharing application and service
 Mobile or Desktop
 Share pictures and videos
 Publicly or Privately
 Connect with millions through different ways
 Hashtags
 Tagging
 Direct Messaging
 Commenting

3. Introduction: Instagram
• Public or Private Company:
 Public
 Facebook is Parent Company
• Employees:
 13 people works for
Instagram (2015)
• Target Audience:
 90% of users are Under 35
Years old
• Access:
 Desktop & Mobile

4. Introduction: Instagram
• Common Problem Between
Social Sites:
 Cyberbullying
• Complaints:
 Spam Accounts
 No Filter
 Lack of Customer Service Help
• Instagram Revenue:
 Paid Advertisers from Ad Post
 Since they are owned by
Facebook, they get ad revenue
from Facebook Ads as well.

5. Introduction: Twitter
• Founder & Date:
 Jack Dorsey, Evan Williams,
Noah Glass, and Biz Stone
 March 21, 2006
• Purpose:
 Way to communicate quickly,
effectively, and with variety of
privacy. As it grew, Twitter
started distributing news to
their users.
• Public or Private:
 Public Company

6. Introduction: Twitter
• Employees:
 41,000 Employees
• Target Audience:
 Twitter is for anyone. They have
uses for Teenagers and Adults use
it to communicate as well.
• Access:
 Desktop & Mobile

7. Introduction: Twitter
• Common Problem Between
Social Sites:
 Cyberbullying
• Complaints:
 Anybody could say what they
want no matter how offensive
it is or how hateful it is.
 Customer service of twitter.
• Twitter Revenue:
 The site makes it’s money by
selling promoted tweets to
marketers, and then it appears in
users’ feeds.

8. • Founder: Mark Zuckerburg
• Founded February 4th, 2004
• Publicly traded
• 20,658 employees
• Target audience: everyone (though not
always that way)
• Multiplatform
• Cyberbullying
• Content promoted
• advertising
Introduction: Facebook

9. Positive Impact: Social
• TACO BELL #TACOEMOJI
 Late December of 2014, Taco Bell created a petition
to Unicode Consortium, which regulates emoji‘s to
create a proposed taco emoji. The company took
their petition to change.org to gain exposure and
support from more than 30K people. It further
raised awareness via Twitter using the hashtag
#TacoEmoji.
Mid 2015
 “Unicode’s approval of the Taco Emoji brings us one
step closer to filling a void in the hearts and
keyboards of taco lovers everywhere. Our fans love
tacos, and they love emoji's – the 30,000 petition
signatures and support on social media is proof of
what is possible when you bring those things
together. With this major milestone, we’re hopeful
the taco emoji will find its way into the mobile
operating system updates soon to make our taco
dreams a delicious reality.” – TACO BELL LINK TO ARTICLE

10. Positive Impact: Mental
• Talia Joy Castellano
 When 13 years old Talia Castellano, a cancer
sufferer began keeping making YouTube
videos of how she uses make-up to draw
attention to her facial features instead of her
chemotherapy-induced baldness, she served
as an inspiration to so many people and even
herself that she wouldn’t let cancer beat her.
Cosmetics giant Cover Girl even took notice
and she became the honorary face of Cover
Girl, and her courage has attracted nearly
40 million viewers to her YouTube channel,
which even Ellen DeGeneres had an impact
in her life.
LINK TO ARTICLE

11. Positive Impact: Financial
• GIRLS, HBO
 To create a buzz and help promote an upcoming
season of the show Girls, HBO created a Snapchat
to provides updates using Snapchat’s “Stories”
feature to highlight behind-the-scenes footage. The
platform provides a way to reach out and engage
Girls viewers on a personal level. It was an effective
cross promotion of the brand and social-media
platform. “Sending videos/photos directly to
audiences’ phones offers the best targeted
advertising for free,” PR and administrative
associate, Kim Kenney says.
LINK TO ARTICLE

12. Positive Impact: Relationships
• Facebook page reconnects locals with loved ones in
Puerto Rico
 Rolando Vega’s entire family lives in Puerto Rico. He spoke
with them by phone the night before Hurricane Maria made
contact on the island. “They already had an action plan, but I
don’t think they were ready for this. Like so many other
Puerto Ricans in the U.S., he became desperate to reach his
family. He and his fiancé created a Facebook page called,
Comunicacion Con Puerto Rico and less than 24 hours after
the Facebook page was created, hundreds of people began
posting. “We did a Facebook live, and we told everybody why
we did this. I said it in English and he said it in Spanish.
We’re over a thousand people now that’s joined this page so
far,” says Brassette. “They’re adding information, and every
little bit that they add to this website, it’s helping me,” says
Vega. People in the United States reached out to family
members in Puerto Rico, and through the site, they’ve
reconnected with loved ones.
LINK TO ARTICLE

13. Positive Impact: Careers
• Tracy Clayton, BuzzfeedBlack
 Clayton used Twitter to gain attention
after she helped to launch the hashtag
#BlackBuzzFeed, in which users
imagined what BuzzFeed would be like
if it catered to a black audience.
BuzzFeed contacted her through direct
message offering a job. She was hesitant
at first, but after BuzzFeed flew her to
New York to tour the office and she was
sold. She’s funny, brash, and honest—a
perfect fit for BuzzFeed. She’s not afraid
to innovate and to do things differently.
“Don’t marry yourself to the old ways of
doing things,” she said
LINK TO ARTICLE

14. Positive Impact: Relationship
• A positive Social Media impact on Society Is the story about
how Kathryn Deprill AKA Burger King Baby found her
biological mother on Facebook. On March 2nd, 2014
Kathryn Deprill went to Facebook and made a plea for her
Friends on Facebook to help her find her biological mother.
Her plea was shared more than 33,000 times and one of the
people that saw the plea was her biological mother, Cathy
Pochek, who contacted her attorney to arrange a reunion at
her office.
Link to Article

15. Positive Impact: Social
• An example of social media having a
positive impact on society was the wave of
the ALS Ice Bucket Challenge to add
awareness to ALS. Thanks to the raised
awareness due to social awareness by
social media sites, 115 million was raised
for the research of ALS.
• Celebrities Like Lebron James, Dwayne
Wade, and others help fuel followers to
retweet and do the challenge themselves.
And also they donations every time they
attempted the challenge which help
contribute to the 115 million dollars.

16. Positive Impact: Environmental
• Every Person always dreamed of going out
of space and on March 2,2016 the whole
world had that chance. NASA astronaut
Scott Kelly and his Russian counterpart
Mikhail Kornienko. Both of them went on
a year long adventure in space and took
followers from Tumblr, Instagram, Twitter,
and Facebook with them. The hashtag #A
year in space, the mission was one of a
kind because they brought the users went
them thanks to technology.

17. Positive Impact: Career
• Sometimes social media could lad you a job
event though you're in jail. Jeremy Meeks
was arrested in 2002 and was charges with
robbery and corporal injury to a child.
During his incarceration, his mugshot got
around Facebook and he was later dubbed
the “Hot felon” by the media. Jeremy was
released and later signed a modeling
contract with White Cross Management.
He made his runway debut at New York
Fashion Week.

18. Positive Impact: Physical
• The #Mannequin Challenge swept the
nation around 2016. The challenge
was based off the song “Black
Beatles” where people would
physically stop moving while the song
played in the background. This
challenge helped propel the song to
top charts and helped users get up
and interact with others for a fun
thing to record.

19. Positive Impact: Social
• JJ Watt raised over $37 million in
Hurricane Harvey relief donations, which
were promoted and actually provided a
medium for people to actually donate. This
is one of the biggest single cause
donations in modern US history.
Link to Article

20. Positive Impact: Geopolitical
• International collaboration efforts
on any front imaginable are now
done with ease thanks to social
media. Access to information,
collaboration software, and ability
to share data and real time work
updates has thrust our whole
world forward and opened up
countless new possibilities
LINK TO ARTICLE

21. Positive Impact: Relationships
• Twitter helped reunite a father and
daughter. After accruing almost 10000
retweets, twitter detectives helped a
woman find her long lost father.
Link to Article

22. Positive Impact: Physical
• Using skype to visit with Doctors
• Saves lots of time
• Going to the Doctor is incredibly time
consuming
Link to Article

23. Positive Impact: Careers
• Obtaining jobs from social media
• LinkedIn helps you build a
professional network and portfolio
through the use of social media
• Many working people actively use
social media now
• Employers screening applicants
through social media profiles
(positive) Article to Link

24. Negative Impact: Economics
• NFL ANTHEM PROTEST
 NFL anthem protests are not only taking a hit on the league's
broadcasters, but they are also affecting DirecTV as well. The Wall
Street Journal reported that the service provider, which offers the
popular Sunday Ticket, "is letting at least some customers cancel
subscriptions to its Sunday Ticket package of NFL games and obtain
refunds if they cite players’ national anthem protests as the reason,
customer service representatives said Tuesday."
 Through the use of social media, people are expressing their views
whether it be displeasure or happiness (lack of a better word) with the
awareness it is brings to the issue. It plays a part on how people react
to either watching NFL football or not. LINK TO ARTICLE

25. Negative Impact: Work/Life Balance
• Gilbert Gottfried Insensitive Tweets
 Comedian Gilbert Gottfried, voice of the
Alfac Duck for a decade, made some jokes
over twitter about the Japanese Tsunami.
One tweet was, “Japan is really advanced.
They don’t go to the beach. The beach
comes to them.” Of course, Alfac, which is
the largest insurance company in Japan,
did not take it lightly, ended up firing
Gottfried.
LINK TO ARTICLE

26. Negative Impact: Careers
• Carly Mckinny, #FreeCrunkBear
 A Colorado high school math teacher,
Carly Mckinny, became an instant star
after her twitter account, which she
says she operates with a friend, was
discovered by a local TV station. The
account features the teacher in racy
pictures and drug related tweets and
pics. While many students created
online community with the hashtag
#FreeCrunkBear, she was ultimately
placed on administrative leave, then
fired shortly after.
LINK TO ARTICLE

27. Negative Impact: Social
• McDonald’s Twitter Campaign,
#McDStories
 A twitter campaign by McDonald's
backfired when people started
tweeting the wrong kind of
#McDStories. McDonald’s campaign
started with the hashtag
#MeetTheFarmers, to bring attention
to the brand's guarantee of fresh
produce. Later in the day, however,
the burger company used a
dangerously vague hashtag:
#McDStories, which people took this
hashtag and started talking trash.

28. Negative Impact: Financial
• Domino’s Video Prank
Damaged Brand
 Two Domino’s employees filmed
a prank in the restaurant
kitchen, which they then
decided to post online to
YouTube. In the video, the
employees can be seen doing
various different activities that
violates the health code
standards The two ended up
with felony charges, and the
video which was viewed over a
million times put the company
in a major PR crisis. LINK TO ARTICLE

29. Negative Impact: Social
• The negative impact social media can have is
that people can bully without any consequences.
For example, Amanda Todd killed herself due to
constant cyberbullying on her Facebook page.
She made a video asking for help but no one took
her seriously. She sent pics to an unknown user
and then that person posted it on Facebook. Due
to this she had to change schools several times
and when that didn’t work, she took her own life.
This is an example that people on social media
can be ruthless and unforgiving.

30. Negative Impact: Careers
• Sometimes Social Media could ruin
your political career. For example,
Anthony Weiner was a member of
the House of Representatives from
New York City. Anthony Weiner
political career was put in halt
when he used twitter to send a link
of a sexually suggestive image of
himself for a 21 year old girl. He
was married at the time, and he
later resigned his position.

31. Negative Impact: Geopolitical
• Social Media can really put
countries on edge. Donald Trump
has been a very controversial
president during his term and he
only been in office for 256 days.
Tensions has always been high with
North Korea and Donald Trump
tweets has put the country on edge.
People fear being in a nuclear war
if Trump keep pushing North Korea
with his tweets. His tweets could
ripple tensions with North Korea
and cause major problems.
•

32. Negative Impact: Relationships
• Social Media is not the place to break up.
In the summer of 2017, Blac Chyna and
Rob Kardashian broke up and argued on
social media. Rob tweeted out nude
pictures of Blac Chyna and due to that the
whole world saw their relationship
crumble. It was very embarrassing and led
to Chyna filing a restraining order on Rob
and they have a kid together.

33. Negative Impact: Mental
• 13 reasons why was a Netflix
special that was popularized by
twitter. Thanks to social media,
the show was a major hit. It’s
story about a girl leaving tapes
for people who were the reason
why she killed herself took off
and hashtags. It has a major
influence to the point where a fan
mimicked the main character and
took her own life.

34. Negative Impact: Relationships
• Cheapens friendships
• Redefines the word
• Social media can exacerbate
symptoms of depression, anxiety, or
even OCD. These can hinder your
ability to maintain healthy
relationships with others.
• Social media also gives young people
unrealistic expectation about what
life is supposed to be like,
Link to Article

35. Negative Impact: Social
• KFCs ”I Ate the Bones” ad campaign
was supposed to be about simple
marketing, but ended up being a
marketing nightmare when people
began to connect the saying to some
pretty dark stuff, like serial killers.
Link to Article

36. Negative Impact: Mental
• Cyberbullying can lead to depression
and suicide. It is incredibly common,
and unfortunately very hard to stop.
Many victims of cyberbullying begin
harming themselves.
• A grandmother writes about her
granddaughter who is being
cyberbullied by a “friend”, which leads
to her cutting herself
Link to Article

37. Negative Impact: Geopolitical
• We use social media much differently
than many people
• Very popular among terrorist and
revolutionary groups
• Social media is not egalitarian
• ISIS, Al Queada, Boko Haram, and
almost all other terrorist groups
really use social media to recruit new
extremists.
• 2 MSU students were recently the
attempted targets of recruitment from
ISIS.
• Fracturing of nations
Link to Article

38. Negative Impact: Careers
• In early October last year, a fan at
a Toronto Blue Jays game threw a
beer can onto the field, almost
hitting player Hyun Soo Kim. The
man who threw the beer can in
turn lost his job as a journalist
Link to Article

39. Gerald Pham’s Cartoon

40. Jonathan Weber’s Cartoon

41. Xavier Freeman’s Cartoon