Short Overview on How to Develop a Social Media Presence in 30 Days or Less

1. How to Develop a Social Media
Presence in 30 Days or Less
George Sloane MBA, MS

2. No Social Media Presence?
• What Social Media?
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Twitter
Facebook
Google+
LinkedIn
YouTube
Pinterest
Vine
And more . . .

3. What to Do?
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Become Familiar With Media (1-3 Days)
Set Up Accounts (6-12 Hours)
Develop Some Content (1-2 Weeks)
Execute (2 Hours Per Day)
Evaluate and Adjust (Daily)

4. Become Familiar With Social Media
• Lurk Around and See What is Happening
– Look for People You Know
– Observe What People Post
– Get a Feel for the “Flavor” of the Medium
• Realize You Can’t See Everything From
the Outside
– Time to Set Up Accounts . . . So You Can Lurk on the Inside and
Ultimately, Start Posting

5. Set Up Social Media Accounts
• Build a Profile
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Name and Username
Mini-Bio
Background Info
Links
• Add A Picture
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A Portrait
Product/Service Shots
Other Interesting Photos
Audios or Videos?
• Start “Following” Others

6. Develop Some Content
• Post Tips, Tricks, Techniques
– How To’s
– Shortcuts
• Post Quotes
– Your Ideas
– Famous People
• Post Links and Websites
– Yours
– Others

7. Execute: Post Your Content
• Post Your Own
– One Off Posts
– Scheduled (Hootesuite)
• Repost Others’ Content
– “Retweet” on Twitter
– “Share” On Facebook or Google+
• “Like” or “Favorite” Others’ Content
• Make Comments On Others’ Content

8. Evaluate and Adjust
• Work at Boosting:
– Your Posts
– Your Followers
• Learn What’s “Good”
– Are Your Posts:
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Liked?
Made a Favorite?
Commented On?
Reposted?
• Make Improvements Over the First 30
Days

9. Why Use Social Media?
• A Social Media Program Can:
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Sell You and Your Product or Service
Showcase Your Expertise
Promote you Business, Product, or Service
Build Your Customer’s Loyalty to You
Allow Customers to Talk About Your Business
• Referrals
• Testimonials
• Feedback
– Brand Your Business, Product, or Service
– Be Cost Effective and Affordable

10. For More Information:
• Need Help? Contact George Sloane:
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Email: gsloane.business@gmail.com
Website: AnalyticsDesignGuy.com
Twitter: @TheRealGSloane
Linked In: http://www.linkedin.com/pub/george-sloane/49/720/94a
Google+:
https://plus.google.com/106321626989410967132#1063216269894109
67132/posts
– Facebook: https://www.facebook.com/george.sloane.56

11. Thank You.
How to Develop a Social Media Presence in 30 Days or Less
Copyright George Sloane All Rights Reserved