1. 6P+CS+Q+A=THE FORMULA FOR SUCCESSFOR COMUMMNITY AND ECONOMIC DEVELOPMENTPresented:August 26, 2010By: George SharpEducation and Training Coordinator

2. 6P+CS+Q+A=S Formula is based on 40+ years experience and observations of people and organizations just like you working every day to make a difference in their community. How best to learn from this presentation: Put yourself and community into the formula and think about how it relates to your past and present experiences.

3. 1st P=Passion Eyes-Voice-Heart Community-Organization-Others-Life Share the Passion Homework: List of top 101 most passionate people in your community. Put them on YouTube sharing what they are passionate about for your community and the future and invite others to catch your community’s Spirit. Link to a Facebook Fan page and Twitter account for your community.

4. 2nd P=Personality Extrovert Introvert Task People Control Ego Questioner Economical Excellence Difficult Easy Bully Power Silly/Jokester Fun Sucker Risk Taker/Risk Adverse Pessimist/Optimist C.A.V.E (Group) N.O.P.E (Group) B.A.N.A.N.A (Group) Who else should be on the list? Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, Sneezy, ? The Key-Understand your personality, personality of those you are working with and what their style and needs are individually and as a group/community. Homework: What is your personality-360 analysis.

5. 3rd P=Plan Begin with the end in mind with everything you do. Stephen Covey Visualize it. Dream about it. Write it out and document it.

7. Business Retention and Expansion(Existing)

8. Business Recruitment/Attraction(Future)

9. Clusters/Regional Approach to Global Market Place

10. Land use & Infrastructure for growth (Inventory, Special Zoning)

11. Capital (public and private sector)

12. Sustainability-Green-Leadership in Energy & Environmental Design (LEED)

13. Marketing & Communication-General and Crisis

14. Life Style-Quality of Place (where families want to live)

15. Leadership (Succession plan)All lead to a Comprehensive Community and Economic Development Strategy and Pro-Business Environment

16. Plans Government and Non-Government agencies and citizens need to be involved in the plans development, which leads to positive attitudes and a healthy business climate that are in harmony with community values If they help write it, they will help underwrite it Pizza, Pop and Planning Wine, Cheese and Please….participate

17. Plans IDP-Individual Development Plan Act as if you are the business: SWOT www.mindtools.com/pages/article/newTMC_05_1.htm Brand You=Reputation- Have a plan for it. Sign it-own it What will your Obit say? What is your Legacy? Take A.I.M. on the life you desire.

18. Marketing/Communication plan __We have a clear understanding of our target audience(s) and their unique needs; __We tailor our communications messages towards each of our target audience(s); __All marketing activities are coordinated and integrated into an overall strategic plan and with others in the community; __We focus on measurable objectives and results (outcomes) and NOT process and politics; __Our brand is more than a “visual identifier”; it has value and a clearly defined “brand promise”; __We are up to date on social media and know how to apply these technologies to our environment; __Partnerships are a key element of our marketing or program / service delivery strategies; __We know our “competition” and even more importantly, how we are different; __We are adapting our strategies to respond to the current environment;

19. Plans 6 Questions: What do we do really well? What could we do better? What should we stop doing? What should we start doing? Who else should we be working with? What resources do we need to be successful?

20. Plan Don’t put your plan on the shelf! Who is responsible, What is the budget and When it is to be accomplished. Homework: Review all plans. Coordination.

21. 4th P=Partnership Key Elements: Mutual Respect Mutually beneficial In writing-MOU, Agreement, Contract Clear: roles, responsibilities, reasons, results Evaluation and renewal of partnership 12

22. Partnership Homework recommendation: Make a list of all the organizations and all the projects taking place, meet quarterly for update, brainstorm and agree who is doing what and where you can leverage resources. Try to avoid duplicating services so you can serve the entire community’s needs. 13

24. Local

25. County

26. State

27. FederalHomework: Meet and understand elected officials and staff interest in community and economic development. Share your projects and strategic plan with them.

29. Lessons learned-adjust

30. Many 5-30 year overnight successes

32. Common Sense Google Alerts-News sent to you www.google.com NPR.org 2 Drink Maximum Take Care of the Money Never put in E-mail, Text, Social Media, what you don’t want on the front page of the paper, on the evening news or a question at an interview 17

33. Common Sense Coopertition (this is not a misspelling) Don’t fight the ink or airwaves No Cookie Cutter approach Off the record-no such thing Mentor-Grow Leaders Professionalism They don’t care how much you know until they know how much you care Turn in your grant and award applications 5-7 days in advance and follow up with phone call to confirm received and everything in order Homework: Ask yourself when making decisions, does this make common sense to me and ask others if it makes common sense to them. Does it pass the laugh (WTHWTT) test. 18

34. Q=Quality Littlest detail Grandest idea Materials Final product Homework: Define what quality means to you, your organization and your community. 19

35. A=A _ _ _ _ _ _ _ A T T I T U D E What is on the inside Homework: Look into the mirror everyday-and say: I have a choice today in how I will respond and interact. The choices I make will brand who I am and affect my success. 20

36. S=Success What does it look like? Who defines it? How will you know you reached it? Homework: Define what success means to you, your organization and the community. 21

37. 6P+CS +Q+A=S Pledge I ________________here by take the Community and Economic Development Formula for Success Pledge: I will know my passion I will consider personalities I will have a plan I will form partnerships I will follow politics I will persevere I will use common sense I will commit to quality I will check my attitude daily 22

38. Last but not least: I will Have Fun & Celebrate My Success! Questions and Answers George Sharp 360 - 725 - 4174 george.sharp@commerce.wa.gov 23