#adrhetoric #brandimage #disruptivesemiotics #rhetordixit The //rhetor.dixit//© model, exclusively on offer by the agency //disruptiVesemiOtics// (George Rossolatos) provides a systematic understanding of advertising executions’ modes of multimodal rhetorical configuration, while identifying opportunities for generating differential figurative advantages. This is not a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative units and modes of connectivity.