Trying to figure out whether there was Content Marketing before the Social Media Era. Presentation at Social Media Conference 2013 with Panos Rigas, in Greece. Read more: http://gritzalas.gr/advertising/content-marketing-the-biggest-case-ever-keynote/ (in greek)

1. Storytelling 2.0:
Content Marketing in a Social Media World
George Gritzalas & Panos Rigas

2. What is
Content Marketing?
Companies are transformed into media publishers, creating and
sharing news, videos, white-papers, ebooks, infographics, case
studies, how-to guides, Q&A, photos, etc, to make their clients
“wiser” and inform them on how and why use their products, without
trying to directly sell them.

3. We are moving from advertising to storytelling. Instead of saying
“Visit our Gym” we are writing an article about “How to Maximize your
visit to the Gym”. Customers are asked to engage whether that this
engagement comes from a simple comment to a total change in their
way of life and product usage.

4. But when did this “content marketing” thing start? Is this trendy
and catchy term new, or is it something older? Do new media win over
“traditional” ones?

5. est: 1895
The Furrow of John Deere, was the first Content Marketing case,
making farmers more productive!

6. cont’d: 2013
And it still exists today

7. est: 1900The famous Guide Michelin was another great old-dog of Content
Marketing.

8. But the catch is here: Can we figure out whether old Content
Marketing cases where more effective, or the Content Marketing time
is... Now, in the New Media Age?

9. BORING!
This would be a
good anwser.

10. This is not the answer either.

11. When trying to find out the top content marketing case ever, there
is no reason to look in the Social Media Era.
Even before such powerful channels, we have a clear winner.

12. 2,344,591,050 followers
The best content marketing case successfully created

13. Engagement that will break your bones.

14. Excellent brand loyalty and fanatic ambassadors.

15. huge product range

16. huge product rangeheavenly sales

17. skyrocketing profits

18. Let's start from the brief:

19. 1 love peace and...
Some time ago there was a person that had an idea to connect all
people under one service that would make them happy.

20. 2 the very early adopter
At first there were too few early adopters.

21. 3 off with his head
People were sceptical, and...

22. 4 bang! bang!
...killed the entrepreneur.

23. and then...
the heavy users

24. re and save!

25. THE METHOD

26. BIG
GENIUS
POWERFUL
CONTENT MARKETING

27. All in One Book!

28. And The Product is:

29. Jesus

30. And the book is the:

31. The content is being used unchanged for 2.000 years

32. As you can see clearly
good content creates
fansfanatic

33. content is NOT king

34. GOD!
content is

35. good content creates
USER EXPERIENCE

36. Jesus has a lot of
followers on Social Media as well

37. And Content Marketing has the same
targets historically:
Creating useful, relevant stories that
add value to customers and engage
them end to end.

38. Visit us at: www.aea.gr
GOT IT PIG?
YES SHEEP!