Hello is a new form of media that allows brands to find a self-identified audience on social media platforms, and engage in one-on-one conversations with that audience in real time, at scale.

1. Introducing Media Over Social

2. ONE-ON-ONE
CONVERSATIONS
WITH PROSPECTS
& CUSTOMERS
Engaging those who initiate the social conversation
in real-time at scale

3. There has been nothing new in media in
50 years, other than the medium of
content delivery. The method remains
the same: Broadcast content to as many
eyes as possible.
The Difference
HELLO finds them
HELLO listens to them
HELLO responds to them
with relevant, timely messages that
drive actions.
Today, individuals are the broadcasters!

4. What Does
We listen for the
relevant
conversation.
We are relevant
Live data operators
responding
one-to-one.
We are real people
We join the right conversation,
at the right moment,
with the right person.
We respond when the
conversation is
happening.
We are real-time
We don’t talk at consumers, we talk with them.
When the conversation stops, so do we.

5. It’s the most targeted
form of media available.
Thousands of real-time
conversations with real
people.
Suited to any company or
brand looking to connect
with their target audience at
that moment in time when
they are talking.
We listen to millions of
conversations, we identify
relevant ones and we join
those conversations on behalf
of our clients.
How Works
We engage prospects in
friendly ways, in real time
When prospects tweet an
interest or buying signal
And measure all of the
Inbound leads we
generate

6. The Difference
One-On-One, Relevant, Real-Time Messaging
That Drives Engagement
Hello
* On average; Not to brag but we’ve
gone up to 55% in our results.
18 – 35% *
Direct Mail
4.4*
* We’ll take their word for it:
Direct Marketing Survey 2012
Engagement Rates Response Rates

7. Universal Home Entertainment commissioned a campaign for us to find people
who had seen Fast and Furious 6 within 2 hours and tweet their reaction to the
film. We then messaged them, in real-time, with an offer to pre-order the Blu-Ray
DVD.
!
▪ Total Responses May 24 – June 2: 12,727+
!
▪ Total Links Sent: 7,075
!
▪ ClickThrough Rate: 30%
!
▪ RTs/Favorite: on average, 1 per link sent.
Case Study

8. Olivia Somerlyn is a rising pop star competing in the Macy’s / iHeart Radio Rising
Star contest. We were asked to find relevant users and urge them to vote for Olivia.
At the outset of the campaign she was in 5th place, and within one week, due to
one-to-one engagement, had moved into 1st place in the voting, where she
remained.
!
▪ Total Responses May 17 - 25: 4,219
!
▪ Total Links Sent: 4,203
!
▪ ClickThrough Rate: 37%
!
▪ RTs: 2,016
!
▪ Favorites: 5,452
Case Study

9. Clients

10. Activation
Activating Hello is Easy!
!
Invite us to an immersion meeting so together we can establish your
customer engagement strategy
!
✓ Outcome objectives
✓ Target Audience
✓ Realistic budget
✓ Campaign timing
!
Engaging with your target audience when they initiate a conversation is
what we do.
!
Let us do it for you.

11. Contact:
!
Geoff Smith
917-623-8235
geoff@sesmediagroup.com