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MULTI-CHANNEL CUSTOMER CONTACT WITH ANALYTICS-
BASED DECISION SUPPORT
Solutions ► Smart customer interaction services
Multi-channel
customer contact
with analytics-based
decision support
Customer
Experience
Process
Streamlining
Cost
Efficiency
Increasing
Revenue
Multi-channel optimization
 IVR performance management
framework
 Web breakage elimination
 Chat, email and channel
migrations
Cross/up-sell analytics
 Identification of existing
eligible customer base
 Product priority by segment
 Lead prioritization and channel
selection
 KPI baselining and agent
evaluations
 Track customer behavior by segment
Customer survey analytics
 Integrated customer
satisfaction and quality
assurance analysis
 Customer effort index and
affinity score
FCR / repeat call analysis
and call elimination
 First call resolution (FCR)
 Hypothesis formulation and
solution design
 Design and develop call
index measure
 Shift interaction volume to
low-cost channels
Interactive visualization Drilldown to transactional Mobile dashboards
Collections of charts and
maps
Pre-built marts and templates with a BI interface

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How can analytics transform the multi-channel customer experience?

  • 1. 1© 2015 Copyright Genpact. All Rights Reserved. MULTI-CHANNEL CUSTOMER CONTACT WITH ANALYTICS- BASED DECISION SUPPORT Solutions ► Smart customer interaction services Multi-channel customer contact with analytics-based decision support Customer Experience Process Streamlining Cost Efficiency Increasing Revenue Multi-channel optimization  IVR performance management framework  Web breakage elimination  Chat, email and channel migrations Cross/up-sell analytics  Identification of existing eligible customer base  Product priority by segment  Lead prioritization and channel selection  KPI baselining and agent evaluations  Track customer behavior by segment Customer survey analytics  Integrated customer satisfaction and quality assurance analysis  Customer effort index and affinity score FCR / repeat call analysis and call elimination  First call resolution (FCR)  Hypothesis formulation and solution design  Design and develop call index measure  Shift interaction volume to low-cost channels Interactive visualization Drilldown to transactional Mobile dashboards Collections of charts and maps Pre-built marts and templates with a BI interface