a ten slide presentation on a pitch for Mayo Clinic's social media use

2. “the three underpinnings …
patient care, medical
research and academic
education.”

3. Current Media Strategy
SOCIAL MEDIA:
FACEBOOK
AND
TWITTER
VIDEO:
YOUTUBE
BLOGGING/
ONLINE RADIO:
WORDPRESS

5. SOCIAL
MEDIA:
FACEBOOK
AND
TWITTER
VIDEO:
YOUTUBE
BLOGGING/
ONLINE RADIO:
WORDPRESS
HOME
SITE
Social Media Integration

6. % of internet users read blogs

7. Quantify Interest Through Retweets and Hits on Links
Target Most Popular Tweeted Subjects

8. Quantify interest by the number of
“likes” to the page as a whole
posts on the page’s wall
comments on the discussion boards
views to the videos posted

9. 10
days
Designing
the
Profile
Template
5
days
Finalizing
Profile
Design
2
days
Setting
Up the
Profile
System
Tracking
and
Analyzing
Twitter
and
Facebook
3
wks

10. Profile Design
Social Media Training
Social Media Monitoring
Blogging Setup
Social Media Plan:
Costs5%
55
%
25%
15%