Genex Logistics has been covered in an Industry magazine (BharatBenz). It is a magazine of Mercedes Benz trucks. It is a quarterly magazine and the title for this quarter is Diversify, become a 3PL player.

1. smarttrucking
January-March 2013 Powered by BharatBenz
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DIVERSIFY, BECOME A Light Duty Trucks
3PL Player Why Truck Branding is a
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3. January-March 2013
BharatBenz
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Editorial Board
Brand Communications - BharatBenz
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Publisher & COO
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CFO
Kuldip Singh
Executive Editor
Kabeer Sharma
Dear Smart Trucker,
Information With this issue, we complete our first anniversary, and what a year it’s
info@maxposure.in been. We’ve gone from being cautiously optimistic in the first issue to
being overwhelmed by your feedback for the third issue. As a token of our
gratitude– we’ve created an issue befitting of an anniversary for you.
Smart Trucking is the quarterly magazine of BharatBenz, a
new truck brand from Daimler India Commercial Vehicles
Pvt. Ltd (DICV). Smart Trucking magazine is printed and Several of you have wanted to know just what it entails to become a
published by Vikas Johari on behalf of MaXposure Media Third Party Logistics player, how to go about becoming one and what it
Group India Pvt. Ltd. (MMGIPL) for BharatBenz and would mean for your business. You’ll find answers to all your questions
published at MMGIPL, Unit No. F2B, Second Floor, MIRA
Corporate Suites, Plot No. 1&2, Ishwar Nagar, Mathura in our cover story this issue. We’ve also done an exhaustive feature on
Road, New Delhi - 110065, India. All rights reserved. The warehousing because the answer to sustainable growth lies in growing
writing, artwork and/or photography contained herein may from being just a Fleet Operator to being an end to end service provider.
not be used or reproduced without the express written
permission of MMGIPL and DICV .The views and opinions
You will also find inside a feature about an extra revenue avenue you can
expressed or implied in Smart Trucking are those of the look at tapping for your modern fleet – 'Truck Branding' and an issue that
authors and do not necessarily reflect those of BharatBenz is of utmost concern to you – Fleet Safety.
(DICV) or MMGIPL. All efforts to be accurate have been
made while compiling the content of this magazine, but we
assume no responsibility for the effects arising there from. Looking to blow off some steam after a day of managing logistics and
monitoring the movement of your fleet across India? We’ve put together a
FOR ENQUIRIES | MMGIPL feature on truck-based simulators and video games which will let you do
Tel: +91-11-43011111, Fax: +91-11-43011199
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just that.
Add to this the fact that following the runaway success of the HDT range,
BharatBenz is now ready to revolutionalise the LDT segment of Indian
Transport with the launch of state-of-the-art, specially engineered for India
LDT trucks makes this a really special issue.
Daimler India Commercial Vehicles Pvt. Ltd.
Unit 201, 2nd Floor, Campus 3B, RMZ Millennia
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Enjoy the issue and remember to write in with your feedback.
Chennai - 600096, Tamil Nadu, India Tel: +91-44-45996000,
Website: www.bharatbenz.com, Team BharatBenz
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JAN-MAR 2013 | SMART TRU CK I N G | 1

4. Contents
04
10
16
2 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

5. 32
INSIGHT
04 | 3PL: Backbone Of
The Economy
Become a 3PL player,
diversify your business
10 | Give Your Business The
Warehouse Boost
The final piece of the
logistics puzzle
BRAND POWER
16 | Did We Bring In A Change?
Fleet owners and
38
drivers talk about their
BharatBenz experience
26 | The Next Milestone In
Your Empowerment
Introducing built-for-India
BharatBenz Light Duty Trucks
STOPOVER
32 | Are You Game Enough?
Check out the best truck
games the virtual world has
44
to offer
S
MART MOVES
38 | Mobile Billboards
26
Fleet operators can strike
gold by using trucks as
moving billboards
44 | Safety, The New
Buzzword
Truck associations,
fleet owners and truck
manufacturers take up the
cause of fleet and driver
safety
JAN-MAR 2013 | SMART TRU CK I N G | 3

6. 3PL: Backbone of the
ECONOMY
By becoming a complete solutions provider to his clients, a fleet owner
can expand his business and play a significant role for the economy
words Ridhima Ahluwalia
INSIGHT
4 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

7. The four path system to make
your business efficient. The first
step is reliable modern trucks;
second use of container trucks to
utilise space wisely. Then comes
the Hub-and-Spoke model for
systematic delivery and finally
warehouses where goods are
stored safely
JAN-MAR 2013 | SMART TRU CK I N G | 5

8. A
s international trade grows cent). This is largely due to poor quality
and supply chains expand, of infrastructure and the unorganised road
smarttrucking
January-March 2012 Powered by BharatBenz there is now an absolute transport sector.
focus on reliable, low-cost
and rapid delivery channels. This is what is prompting everyone from
Manufacturers need flexible global firms who to set up factories in India
and cheaper links to suppliers in remote areas to smaller start-ups to seek out organised
and the intensifying competition for new partners who are financially stable, dependable
markets means the finished goods need to be and who want to be partners in the business,
delivered to the customers very often – on rather than just be a transporter. According to
short deadlines. Moreover, many start-up Indiastat Database, KPMG Analysis, the 3PL
companies might not have the resources to sector in India is witnessing an annual growth
RISE OF THE Efficient Fleet Management invest in a logistics system of their own. Add of 30 per cent which is in sharp contrast with
Super Highways: Almost There to this the fact that getting a different partner the 10 per cent growth which the sector is
www.bharatbenz.com
for each stage of the supply chain is both seeing globally. India’s 3PL market is projected
Changing the industry by introducting cumbersome, as well as susceptible to more to witness a CAGR of around 26 per cent in
modern trucks in India
constant breakdowns. This has led to the move 2011-2013, resulting in a revenue opportunity
towards Third Party Logistics (3PL) becoming of nearly `24,451 crore ($4.6 billion) by 2013.
even more pronounced as more and more
manufacturers outsource all stages of their This is also beneficial for the fleet operator
smarttrucking
April-June 2012 Powered by BharatBenz
production except marketing, sales and high- because it gives him the possibility of
level management. Hence, these companies diversifying his business. Moreover, it gives
also need best possible logistics to handle him a perennial source of income since he
their extended supply chains. is billing the client for everything – from
transportation to warehouse storage and
ENTER 3PL distribution.
Third party logistics firms are those companies
which take this a step forward and don’t just HOW 3PL WORKS
provide transportation of goods, but also offer The 3PL system has been extensively used
facilities such as consolidation, forwarding, in Europe and America, and now in countries
STAck, RAck & customs brokerage, warehousing, fulfillment, like China, which have become major
Pack Them
Radial Revolution
A High Powered Yatra distribution, less than truck services and manufacturing hubs. In China, where a few
www.bharatbenz.com
practically any trade-related services that hundred factories that manufacture a large
Intelligent utilisation of space maximises their customer needs. Moreover, using 3PL portion of the world’s garments, consumer
revenue generation and the answer to this
are container trucks companies gives manufacturers the ability to electronics and other products, the logistics
track their shipments real-time by using GPS infrastructure is quite primitive, especially
monitoring and other measures fleet operators as you move inland. The major retailers and
use to manage their fleet. Vikas Mittal, MD, manufacturers outsourcing to these factories
McCain Foods India, believes that the need are using their relationships with large 3PLs
smarttrucking
October-December 2012 Powered by BharatBenz
to have a specialised logistics partner is even to control their overseas vendors’ logistics
more significant for an expansive country as performance. A few large 3PLs firms under
India, where logistics accounts for as much as US or European buyers handle the logistics
13 per cent of the GDP (`6,750 bn) compared from the factories to the final destination. This
with the US (9 per cent) or Europe (10 per is increasingly true as more companies have
started using India as a hub for production for
South-East Asia. Global sourcing and growing
competition among manufacturers have made
Guru Eliyahu Goldratt, Management Guru material movement more complex, giving rise
INSIGHT
to third party logistics players. According to
RISE OF “The objective of the supply chain is estimates, Japan (80 per cent) accounts for a
The Hub
The Pro-active Approach
Driving in a change
to ensure the right amount of the right high proportion of 3PL to the overall logistics
product is in the right place at the right
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activity compared with India (9 per cent).
The Hub-and-Spoke model is the time, with minimal investment and
cost effective delivery system which operating costs.”
maximises efficiency and revenue By outsourcing their logistics activities,
manufacturers are not only concentrating
6 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

9. WHAT DOES IT MEAN FOR ROAD TRANSPORT?
This ensures that the entire cycle from the supplier
to manufacturer then the distributor to retail shop is
coodinated efficiently so that the product reaches the
consumer on time. This mode of transportation also
reduces expenditure cost.
Manufacturer
produces the
goods
Supplier Distributor
provides the raw material transports finished goods
for production to the retailers, transports
back unsold goods
Consumer receives
the product
Retail shops are
where final product is
available
on their core business operations, but also global presence, is Transport Corporation
achieving cost-efficiency, improving delivery of India (TCI). After 50 years of extensive Benefits of being a 3PL player
performance and enhancing customer experience, TCI moves 2.5 per cent of India’s • Business expansion: Fleet owner
satisfaction. For instance, a company which GDP by value and is the proclaimed market gets a perennial source of income by
has a transportation spend worth `1 crore leader of the Indian logistics industry. Mr Jasjit providing additional services like freight
by tying up with a 3PL company which has Sethi, President and CEO of TCI SCS, explains, forwarding, goods storage
a spend of `100 crores will be able to have “The services encompass small parcels to
a lower transportation cost due to increase over-dimensional cargo, express movement to • Higher Profits: By providing various
in business. Moreover, 3PL companies are warehousing. The enabler has been an intrinsic services apart from basic goods
catering to the manufacturers by extending to infrastructure – network of road, rail and sea; transportation, the fleet owner can
them facilities such as specific packing, cross distribution centres to cargo hubs coupled with command a premium for the value-added
docking, auto replenishment systems and real- an IT network that’s amongst the most robust services
time tracking of shipments. and widespread in the logistics world.”
• Increase efficiency: By working closely
3PL IN INDIA Eyeing the lucrative market, some of the with his clients for managing the entire
One of the leading logistics and transportation largest Indian Industrial conglomerates like supply chain, the fleet owner can plan his
companies in India, that provides integrated Reliance, Tata, Mahindra and Mahindra, TVS resources much in advance
supply chain and logistics solutions with a Group and Essar Shipping, who have started
JAN-MAR 2013 | SMART TRU CK I N G | 7

10. offering logistics solutions to other Indian Another example is Genex Logistics that
companies, have turned these logistics division focuses on value creation through process
into profit centres. Other major players like innovations. Its 3PL solution has been
Gati, Safexpress and Blue Dart have also beneficiary for a leading apparel and fashion
started offering 3PL services. DIESL (Drive retailer. Genex Logistics is considered as
India Enterprise Solutions), a Tata group an appropriate partner because of their rich
company, jointly owned by Tata Industries experience in 3PL services.
and Tata International, is a leading provider of
integrated logistics solutions, with over 176 As is clear by Genex and FSC’s experience,
warehouses connecting 4,000 towns across the best example of the need for logistics is
India. DIESL operates more than 4.4 million sq in the apparel sector. Customer needs in the
ft of warehouse area, covering around 90 per sector are very dynamic and the retailer had to
cent of the country’s districts and managing respond to change in demands very quickly. In
over 1.25 million transactions per month. Mr. order to ensure customer satisfaction, supply-
Ajay Chopra, CEO of DIESL explains, “It’s not chain solution is the need of the hour to ensure
about stuffing your goods in a warehouse entire range of activities from sourcing to sales
or a truck, it’s about providing multi-scaled, are well-synchronised within shortest possible
integrated systems driven solutions that add time. This high-level service efficiency has to be
value to your supply chain.” coupled with least possible operational costs,
which is the biggest challenge for a retailer.
Future Supply Chain is another example of a
successful 3PL company. Its centre in Bhiwandi “As a 3PL provider, we spotted the gap that
caters to food and FMCG sectors while its
state of the art distribution centre at Nagpur
connects with the other side of the providers,
and have been able to create solutions around 3PL offers all
processes 400,000 pieces of apparel per day.
The company has warehousing storage capacity
this that are not only specific, but also integrated
ones covering end-to-end activities,” Genex
trade related
of over six million sq ft spread across strategic
locations in India. Express transportation
Logistics’ Director Mr. Mansingh Jaiswal said.
facilities like
services of Future Supply Chains are provided
pan-India through its hub-and-spoke model
CHALLENGE FOR THE FLEET OPERATOR
The challenge for the large fleet operators
customs
and the company’s International logistics cater is how to implement an efficient system that brokerage,
to exports and imports. “We associate with would deliver goods to their destinations
our customers to provide optimal supply chain on time while achieving a sizeable profit warehousing,
network through a hub-and-spoke model and
other services to enable shortest time-to-market
margin. FedEx and UPS have successfully
implemented the hub-and-spoke model to distribution etc
and lowest cost-to-market,” Mr Anshuman Singh, attain a competitive logistics advantage.
MD and CEO of Future Supply Chains, explains. Not only does this method of distribution
THIRD PARTY LOGISTICS PLAYERS
Genex Logistics, Director, DIESL, National Operations Head,
Mr.Mansingh Jaiswal Mr.Vikram Mansukhani
“As a 3PL provider, we spotted “Our bouquet of offerings,
INSIGHT
the gap that connects with the coupled with extensive experience
other side of the providers and over the last 10 years is backed
have been able to create solutions by internationally benchmarked
around this that are not only IT systems. This has helped
specific but also integrated ones establish DIESL as a leader in
covering end-to-end activities“ Indian Logistics Industry“
8 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

11. contributor to improve processes in supply
chain at Dabur has been the technology.”
Future Supply Chains too offers state-of-the-
art distribution centres with multi-level racking
MHEs, RF guns, etc, and uses a GPS-based
vehicle tracking system.
The usage of a fleet management system
is an important aspect of the 3PL, and is
employed by everyone – from TCI to Future
Supply Chains – since monitoring such
a large fleet and ensuring its efficiency
becomes a critical part of the services
offered to the client. Moreover, active fleet
management through GPS systems (which
pass on the information about fleet movement
to a centralised control room) ensures you
know fleet availability to take on new orders,
reduce turn-around time and, at the same
time, can provide real-time updates to your
clients about their orders.
By becoming a 3PL player, a fleet owner, not
only gets a perennial source of income, but
also increases his profit margin due to more
reduce transportation cost, it also improves medium fleet operators who can integrate value added services that he provides. He
the cycle times and reduces inventory. themselves into the hub-and-spoke network of has also moved up the value chain and thus
Express & Logistics (EXL) is one of India’s a large fleet operator and act as their spoke. It plays an even stronger role in the economy.
first companies to create a hub-and-spoke is a smart solution to meet the transportation Also, since he is working as the complete
distribution model in an industry, which is still demands of a booming nation. solutions provider, he can integrate with his
in the early stages of development. According clients strategies. This enables him to plan his
to Indiastat Database, large fleet operators, FLEET MANAGEMENT SYSTEMS resources in a much more efficient way. He can
too, have started experimenting with the Technology remains the buzzword when anticipate more loads, thus buy better trucks,
hub-and-spoke model, which has resulted in it comes to 3PL. Recently, DIESL roped in plan his requirement of funds and drivers well
increase of their market share from just 2 per Tata Consultancy Services for `100 crore in advance. This ensures that his fleet is never
cent in 1994-95 to 11 per cent in 2010-11. technology upgrade. Mr Atul Agarwal, AGM, short on carrying loads and is utilised to the
The model can be practiced by small and supply chain for Dabur agrees, “One common optimum. yz
Future Supply Chain, MD and TCI SCS, President and CEO
CEO, Anshuman Singh Mr Jasjit Sethi
“We associate with our “The services encompass
customers to provide optimal small parcels to over-
supply chain network through a dimensional cargo, express
hub and spoke model and other movement to warehousing.”
services to enable shortest
time-to-market and lowest cost-
to-market”
JAN-MAR 2013 | SMART TRU CK I N G | 9

12. Give your business the
WAREHOUSE BOOST
A warehouse is an essential element of a 3PL Player and is an
opportunity for the fleet owner to move up the value chain
INSIGHT
words Manik
10 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

13. A
s the Indian transport and the Indian transportation sector is focusing
logistics sector spreads on, requires goods to be transported from the
its wings, the onus is on manufacturing facilities to major hubs where
the Indian fleet operator they are unloaded, assorted, tagged, and then,
to develop into a provider transported between smaller centres, from
of end-to-end services, where they complete their last mile. In this
rather than a mere provider of transportation feature, we focus on warehouses and how
services. With a renewed focus on adopting setting them is the last piece of the puzzle,
the hub-and-spoke system to spread network, making you a complete service provider.
increase fleet utilisation and enhance revenues,
warehouses have become an integral part of WHY DO WE NEED A WAREHOUSE?
supply chain. The hub-and-spoke model, which According to a KPMG report, driven by the
JAN-MAR 2013 | SMART TRUCK I N G | 1 1

14. growth in production and consumption, The need for a warehouse arises, also, because value-added services such as ticketing, labelling,
organised retail, logistics outsourcing and some goods are produced only in a particular returns besides offering back-end support to
goods and service tax, the demand for season, but are demanded throughout the year. the customer and coordinating between the
warehousing in India will grow at 6.8 per suppliers and the end-customers.
cent annually during 2010-13. The Indian For instance, a Chennai-based company produces
industry’s requirement for warehousing space light fixtures which are in demand in Delhi and Warehousing is a win-win proposition for both
is expected to grow from 391 million sq ft of nearby areas. In order to ensure that its orders are fleet operators, as well as the manufacturers.
storage space in 2010 to 476 million sq ft in delivered to the customers on time, it is unable It ensures that the manufacturers can
2013. This demand is fuelled by the demand by to wait for a full truck load to transport fixtures concentrate on their core business and leave
the engineering goods, IT, electronics & telecom to Delhi, which will be both time-consuming as the rest of the work to professional firms
sectors, whose demand for warehousing space well as expensive. This is when the warehouse and at the same guarantees fleet operator a
is expected to grow by 8.2 per cent and 8.6 per steps in. Now imagine if the same company had permanent and perennial source of business.
cent, respectively. transported its light fixtures to a warehouse in
anticipation of the demand, these light fixtures However, building a warehouse does present
This presents the Indian fleet operator a golden were then assorted, stocked and safely stored its share of problems. For instance, it exerts
opportunity to develop his warehousing facilities at a warehouse on the outskirts of Delhi from even greater pressure on the logistics
and expand business. where they could be transported according to companies’ need to be efficient in their
the demand. At the same time, it might not be operations and mechanise warehouses in order
WHO NEEDS A WAREHOUSE? cost-efficient for a small company to develop its to cut costs and reduce losses. Moreover,
The modern Indian Warehouse is a far cry from the own warehouse. On the other end of the spectrum fleet operators need to benchmark processes
concept of a warehouse or a ‘godown’, which is a could be an Italian company which produces and systems and formulate metrics to meet
mere four-walls and a shed. It is now a state-of- shoes that have a market in Mumbai. For the world-class efficiency and productivity levels
the-art set up featuring high levels of automation, company to ship these shoes as per demand especially when it comes to dealing with
multi-rack, palletisation infrastructure etc. would be a lot more expensive proposition than international customers. Companies need to
shipping them en masse, and then supplying to use metrics to measure on-time delivery, order
But, at the core of it remains the need to securely their local counterparts as per demand. fulfillment, fill rate etc.
store goods, away from natural calamities and
safe from theft, in such a way that the products HOW DOES A WAREHOUSE WORK? HOW ‘TRUCKERS INDIA’ DID IT
can be efficiently provided to the consumer at TCI warehouses, for instance, offer infrastructure Warehouses are expected to constitute about
the given time of requirement. The need for a to unload goods, rack them, store them safely 35 per cent of the total logistics industry
warehouse arises due to the time gap between and then load them back onto trucks using in India. Major players in the warehousing
production and consumption of products. By forklifts and stackers, when the demand is segment are Central Warehousing Corporation,
bridging the gap between production and received. In addition to this, they also boast of State Warehousing Corporation, and Food
consumption, a warehouse creates time utility. A IT-driven Warehouse Management Systems, Corporation of India.
warehouse enables a firm to carry on production Hand-Held Scanners, well-documented and
in anticipation of demand in future and sell their refined processes for receipt, put-away, picking, But, the perfect case study is that of Truckers
products whenever there is adequate demand. documentation and even shipping. TCI also offers India. Established in 1950 as M.M.O & Co., the
Assam-based firm was retained to undertake
logistics and warehousing for Indian Tobacco
Company (ITC), then known as the Imperial
Tobacco Company. They have now grown to be
one of India’s most prominent logistics, freight
distribution and warehousing companies and
Warehouses need not be acres boast of several blue chip FMCG companies
as clients. In 1980, Truckers India emerged
wide, but spacious enough to hold
INSIGHT
as a division and soon expanded its base to
cover over almost the entire country. Today,
whatever the customers would want the company serves over 1,200 towns and
cities in India, with a fleet of around 300
vehicles, a combined staff strength exceeding
250 and a storage space exceeding 7,25,000
square feet (approximately 50,000 sq mt).
12 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

15. How things work at a TCI warehouse
2 Bonded Goods Handling
3 Assembly, Kitting and Stock Transfers
4 Transport planning
1 Order and Inventory Management
Warehouse: A boon to fleet owners
• Warehouses ensure that a fleet operator is
never short of business and open extra revenue
opportunity.
• Real time inventory information enables fleet owner
to plan his transportation accordingly.
• By providing these value added services, a fleet
owner can greatly improve his profit margins.
5 Products ready to deliver
JAN-MAR 2013 | SMART TRUCK I N G | 1 3

16. The company has further vertically integrated
itself, and is creating built-to-suit logistic parks
for its clients. With over 260,000 square feet
of space already created, they have another
400,000 square feet of space in the pipeline.
With the vast experience the company has, in
this field. Truckers India has adopted various
green initiatives to ensure that its Logistic
Parks are sustainable and eco-friendly. It also
boasts of an extensive communications and IT
network, including a customized in-house fleet
management system, coupled with an online
GPS vehicle tracking system, and an online
accountancy system that helps them keep track
of their operation.
"Our core competency is in clearing and
forwarding warehouses models. At present,
we have warehouses in 28 cities across India,
which specialise in services such as total
material handling, enterprise resource planning
(ERP), stock inventory management etc,” Mr.
Ankush Gujral, partner at Truckers India shares.
Genex Logistics is another company which,
besides operating 12 warehouses across
India, has also developed a FTWZ (Free Trade
Warehouse Zone). An FTWZ for all practical
Genex Logistics Ambala warehouse
purposes are ‘Integrated Zones’ which are
designated a foreign territory for the purpose
of carrying on unhindered business. The
Government of India then extends facilities like
tax, duty deferment benefits, reduction in custom mind while setting up a warehouse. The most landscape in India is witnessing multiple
clearance times and excise duty exemptions for essential is its location, which should be both interesting trends, including increasing
manufacturers using these FTWZs. well connected, as well as in close proximity of opportunities across many user segments,
the manufacturing hubs of the clients. The most emergence of attractive tier-2 cities as
Mr. Prakash, a senior official of ONS Logistics, common misconception is that warehouses warehousing locations and several key buying
another senior player on the Indian warehousing need to, by definition, be acres wide. They preferences of customers,” Manish Saigal,
scene, shares, "We believe in consolidation just need to be large enough to fulfill your Head Transportation and Logistics for KPMG
processes. Different packages addressed and your client’s requirements and facilitate India writes in the paper.
to the same receiver calls for consolidation. easy loading and unloading of goods. Most
This ensures that the customer availing of our of the overhead expenses go into buying, According to him, a boost for the Indian
services incurs minimum cost, at the same time, constructing, renting or outfitting a building or warehousing sector could be the onset of GST,
INSIGHT
the service provider, gets the maximum margin." several buildings. which has potential to revamp the national
warehousing network. According to the act,
WHAT TO KEEP IN MIND According to the KPMG report, the best areas which is still pending in Parliament, both
The Government of India offers subsidies to for developing warehouses are Mumbai, Central and State taxes will be collected at
people setting up rural warehouses/godowns National Capital Region (NCR) and Nagpur. the point of sale, ruling out multiple layers of
for storage of food/agricultural produce. There Other attractive locations lie in major western taxation that currently exist. Both components
are, however, a couple of things to keep in and southern cities. “The warehousing will be charged on the manufacturing cost.
14 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

17. Genex Logistics
Genex Logistics is a leading
company in transportation,
distribution and warehousing.
Besides operating 12 warehouses
across India, Genex Logistics also
has custom bonded warehouses
which are used for managing the
logistics of wines & liquors, edibles
(chocolates and confectionary) and
other high value material.These
warehouses are built to cater to
goods that require temperature or
humidity controls, making sure that
no products get ruined.
Bharti Walmart in Chandigarh doubles up as a retail and warehouse
For large fleet operators,
warehouses are an investment
as they double up retail hubs
This will benefit individuals as prices are likely the geographical diversity of India and warehouse a one stop shop. Another marketing
to come down. Lower prices will lead to more remain competitive. trend which is more in tune with internet
consumption, thereby helping companies. subscribers is gaining traction – again, with
For larger fleet operators, the warehouse small orders being shipped worldwide from
WAREHOUSE MANAGEMENT SYSTEMS and distribution service will prove to be a various warehouses.
Warehouse management systems (WMS) great investment.
help manage warehouse resources efficiently. For large fleet operators, the warehouse and
WMS are generally associated with larger RETAIL HUBS AT WAREHOUSES? distribution service is a great way to conduct
and more complex distribution operations. These days, a large number of individuals and business as it is a sensible investment which
However, even smaller and mid-size companies small-scale businesses order smaller quantities will increase their profit margins in a big way.
are increasingly recognising the significance of materials from warehouse distributors. At the same time, warehouses can also be
of WMS in today's environment of integrated However, their orders are more frequent than very beneficial for smaller fleet operators who
logistics, JIT (just in time) delivery and the ones placed by larger companies. Doubling can integrate into the network of a large fleet
e-commerce. warehouses as retail stores, with the larger operator and offer its warehousing facilities to
orders on top shelves and smaller bundles its clients. Alternatively, a small fleet operator
Logistics players have recognised that they on the lower ones for the walk-in consumers, can look to develop smaller rural warehouses
need varied and comprehensive logistics is one marketing trend that is increasingly which can integrate into the a large fleet
expertise for each region and state to address catching on. This automatically makes a operator’s network. yz
JAN-MAR 2013 | SMART TRUCK I N G | 1 5

18. Did we bring in a
CHANGE?
BharatBenz promised a ‘Whole new Trucking
experience’. After completing 6 months, we asked
our customers to judge if we lived up to our promise
words Arup Das
BRAND POWER
16 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

19. W
e took on the challenge We looked beyond trucks, looked into every
to give India a truck aspect of trucking – Sales, Finance and After-
that it deserves, a truck Sales – and created solutions for every trucking
that understands Indian need. In essence, BharatBenz is a whole new
conditions and customers trucking experience that will take fleet owners to
and has what it takes newer heights.
to deliver optimum performance, journey after
journey. Technological superiority that we But don’t take our word for it. We'll let the
derive from Daimler lineage and a thorough people who matter, the fleet owners and the
understanding of Indian conditions enabled drivers, deliver their verdict on whether
us to build trucks that are highly fuel efficient, were able to live-up to the promise of
completely reliable and enhance productivity. BharatBenz experience.
JAN-MAR 2013 | SMART TRUCK I N G | 1 7

20. AT A GLANCE the BharatBenz family. As they deal in
BharatBenz gives importance to intricate perishable food like frozen meat, fish, ice
details, which ensures that the trucks are cream, milk products etc, trucks with modern
sturdy, reliable, powerful and of top-notch features were a must, and BharatBenz fit the
quality each time. Our customers swear that bill perfectly. "During the launch of your trucks
BharatBenz trucks are truly made for India, as in Hyderabad, the first thing we checked were
their trucks have been taken to different and the engine, gearbox, chassis and compared
toughest terrains all over the country without it with other companies. It was obvious that
facing any problems whatsoever. BharatBenz's technology was much better,"
Mr. Byram Dhalla, Managing Director, B.D voiced both the business partners.
Dhalla Transport, is a leading high-volume
transporter of lubricants like Castrol, Shell, Agreeing to this, VRL Logistics, Chairman and
Total etc. The Mumbai-based businessman's Managing Director, Mr. Vijay Sankeswar, said,
main concern was not compromising on "This is a German product, so the technology is
quality. "Buying a quality product was certainly very good."
one of the big plus points for us to go for a
BharatBenz truck," he says. Dhalla adds with a Mr. Tushar Ghatge, Managing Director, Ghatge
sense of pride, "I believe we have the very first Patil Transports, admits to being floored by
truck that was invoiced in the country. We are the engineering of BharatBenz trucks, "When
proud to be owners of that truck." I saw the products and heard the amount of
research work done to make these trucks, it
It was BharatBenz's superior technology made me feel confident that these would be
that convinced both Mr. H.R. Khurana and reliable and help in the productivity of my
Mr. Ram Krishna of Sheetal Parivahan to join company." The Kolhapur-based operator added,
BRAND POWER
18 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

21. "Imagine, these trucks are 100 per cent ready Transport, from Ahmedabad. He said, "Inspite
to transport goods throughout the month, that of a lot of power, the trucks return high fuel
is 30 days. This is certainly a revolution for us." economy. If you compare, other Indian truck
manufacturers fail to balance power and
POWER PACKED mileage – which is very important."
The power generated by our trucks took our
customers by surprise. Most them could not Mr. M.C. Narendra, Proprietor, Sri Rama Weigh
stop raving about the engine and its efficiency. Bridge, seconded this opinion, and said, "In Mr. Vijay Sankeswar
Mr. Priyajit Barad, Director, Ketan Constructions, BharatBenz trucks, the mileage is very good VRL Logistics Ltd.
was all smiles when he said, "These trucks have compared with other trucks. I'm getting
"I have been interacting with BharatBenz for
the most powerful engines in the market. Their around 4.2 kmpl on an average load, which
the past 3-4 months, and my experience has
phenomenal output makes a difference as we is very good. Other trucks are nowhere near
been very good. They have very good policies
can now finish six trips instead of four in the BharatBenz as they return only 3.8 kmpl." In
and they explain them very clearly and are
same time. This is a big improvement." terms of productivity and expenses, he said,
always ready to clarify any doubts."
"I do around 4 trips to Ahmedabad per month.
VRL Logistics' Mr. Sankeswar is also of the With BharatBenz trucks, I save around `20,000
same view. "With higher horsepower, it has per month, which is almost half of my EMI
been proven that while other trucks do four amount."
trips, these vehicles can do five trips. Our
productivity has increased and we can provide It's not just the fleet owners who are impressed
good service to our customers" he said. by BharatBenz trucks, even their drivers are
ecstatic. Co-owners of Sheetal Parivahan,
But not everything is about power feels Mr. Khurana and Mr. Krishna, said, "Our drivers
Mr. Vishal Choksi, Director, Shreenath felt very comfortable in the trucks and were
Mr. Byram Dhalla
B.D. Dhalla Transport
“They gave us lot of provisions under one
scheme. I mean, they gave us the finance
through their in-house company, the truck,
of course, and provide maintenance too. They
also gave us extended warranty and insurance
with it . So, it’s a one stop shop for me . With
one set of paperwork ,everything is pretty
much looked after for 4 years."
Mr. M.C. Narendra
Sri Rama Weigh Bridge
“In BharatBenz trucks, the mileage is very
good. I'm getting around 4.2 kmpl on an
average load, compared to 3.8 kmpl with other
trucks. This amounts to Rs 20,000 savings per
month, nearly half of my EMI amount.”
JAN-MAR 2013 | SMART TRUCK I N G | 1 9

22. Mr. Priyajit Barad
Ketan Constructions
“These BharatBenz trucks have the
most powerful engines in the market. Its
phenomenal output makes a difference as we
can now finish six trips instead of four. This is a
big improvement.”
Mr. Vishal Choksi
Shreenath Transport
"Inspite of a lot of power, the trucks return high
fuel economy. If you compare, other Indian
truck manufacturers fail to balance power and
mileage – which is very important."
impressed with the fuel average. The sound
of the smooth engine was something they
could not stop talking about. With such high
efficiency levels, we end up doing one or two
extra trips per month compared with the other
BharatBenz trucks company trucks we have in our fleet."
Mr. Salim Umachigi
U Trans have successfully BharatBenz trucks are one of the most reliable
"When compared to other trucks, BharatBenz
trucks reach the destination faster. I transport
managed to get trucks in the business. Mr. Narendra from
Sri Rama Weigh Bridge swears by this and said,
sugar, and during weekends the rates of sugar the right balance "My BharatBenz truck has crossed over 73,000
km without giving me any problems. To be
BRAND POWER
usually go down. So if my truck reaches faster,
my client can unload the goods before time of power and fuel frank, there has not been even a single break
down." Mr. Ghatge from Ghatge Patil Transports
and this will make him call me back next time."
efficiency said, "As we deal in parcel services, time is
money for us. With BharatBenz trucks, we cover
the distance from Chennai to Kolhapur within
24 to 26 hours. This has increased our profit
margins, as we end up getting paid express
rates rather than the normal delivery ones."
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23. Mr. Mukesh Lalka
Kushal Roadways
"Engine oil change takes place after 50,000
km, gearbox oil change only once it crosses
1 lakh km and, after 2 lakh km, hub greasing
takes place. This saves me a lot time and my
truck spends more time on the road."
With the current volatile market, BharatBenz Mr. Praveen Khurana and Mr. Vikram Khurana
ensures that profit level keeps soaring and think BharatBenz has delivered, "Unlike our
business opportunities keep expanding. previous experiences, where we had to fend for
Mr. Salim Umachigi, Managing Partner, U Trans, ourselves for maintenance, with BharatBenz, all
is a relieved man because, "Compared with we have to do is concentrate on our business
other truck manufacturers, BharatBenz trucks and leave the rest to them." Speaking of saving
are faster which helps me deliver the goods time, The partners of Sheetal Parivahan said,
fast. Actually, three hours before time." It is all "As we end up saving time, we deliver the
about increasing the customers' confidence. consignment in time and, if the customer is
He adds with a smile, "Come the weekend, the satisfied, our business is a success."
Mr. H.R. Khurana and Mr. Ram
rates of sugar commodity go down. So if my
Sheetal Parivahan
truck reaches faster, my client can unload the ULTIMATE DRIVING EXPERIENCE
goods before time and this will make him call A cheerful Mr. Dhalla said, "The two major “Unlike our previous experiences where we
me back next time." problems we face are the availability of had to fend for ourselves for maintenance, with
drivers and retaining them. But with these BharatBenz all we have to do is concentrate on
Buying a truck is not the end of the story. trucks being so easy to drive and rapid in our business and leave the rest to them. By this
Maintenance has always been a time- acceleration, retaining drivers in the company we end up saving time, deliver the consignment
consuming process where fleet owners is a lot more easier now. I, personally, don't on time as a result the customer is satisfied and
end up wasting a lot of drive time. This is think they will get a better looking truck to our business is a success .”
where partners of Sheetal Parivahan drive in."
JAN-MAR 2013 | SMART TRUCK I N G | 2 1

24. Mr. Praveen Khurana, Mr. Vikram Khurana
Sheetal Parivahan
“When other trucks return after trips, we
ask the drivers if any servicing or repairs is
required. But with BharatBenz we straightaway
load the trucks for the next trip.”
Mr. Arumugasamy
Arupadai Groups
"Tonnage, kilometres travelled, fuelled filled
in the tank, diesel consumption of the truck,
these are details we only see on paper. It’s the
drivers who practically experience all these.
And after seeing its performance, my drivers
keep telling me that from now on whenever I
buy a truck it should be BharatBenz. Because
it is comfortable and high on performance."
Mr Sankeswar said, "Our drivers are happy PRO-ACTIVE SERVICE
driving BharatBenz trucks and our aim is to A fabulously engineered truck is one thing
add more of these modern trucks in our fleet." but BharatBenz puts servicing into an entirely
Mr. Ghatge shared an interesting anecdote: different league.
"Our non-BharatBenz drivers keep telling us
to get this truck so that they can improve their "I have been interacting with BharatBenz for the
utilisation." past 3-4 months, and my experience has been
very good. They explain their policy clearly
WHAT DO THE DRIVERS SAY and are always ready to clarify any doubts,"
Mr. Anil Chavan, a driver of Ghatge Patil explained Mr. Sankeswar from VRL. He also
Mr. Tushar Ghatge Transports, said, "You can drive these trucks said, "There service is top-notch."
Ghatge Patil Transports Ltd. from 6 am to 12 am and you will not feel tired
and suffer no body aches like other trucks." Mr. Lalka has become a true believer of
BRAND POWER
“If you take into account mileage, utilisation
Dazzled by this, Mr. Chavan added, "The best BharatBenz. He said, "I have heard of servicing
and reliability, then our association with
part about these trucks is that they drive after 8000-10,000 km, but the service
BharatBenz will be a long one and we will
like a car." frequency is completely different from the rest
continue to buy more of their trucks.”
of the pack." Astonished he said, "Engine oil
Mr. Prakash, a driver with Sheetal Parivahan, change takes place after 50,000 km, gearbox
said with a lot conviction, "As long as I'm oil change only once it crosses 1 lakh km and,
driving, I'll drive only BharatBenz. If they give after 2 lakh km, hub greasing takes place.
me some other truck, I'll leave my job." This saves me and my drivers a lot time and
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25. Men behind the wheel
my truck spends more time on the road. It's a
win-win situation." Impressed by BharatBenz
service, Mr. Barad says, "Like how I call all my
managers of all sites to check the progress,
that’s how I get a call from BharatBenz – to
check on how the truck is performing."
Mr. Anil Chavan,
For Mr. Dhalla, BharatBenz is a total package.
Ghatge Patil Transports Ltd.
""They gave us a lot of provisions under one
“You can drive these trucks from scheme. I mean, they gave us the finance
6 am to 12 am and you will not feel through their in house company, the truck, of
tired and suffer no body aches like course, and provided maintenance. They also
other trucks.” give us extended warranty and insurance with
it. So, it is a one-stop shop for me," he said.
RELATIONSHIP WITH BHARATBENZ
Mr Ghatge said, "If you take into account
mileage, utilisation and reliability, then our
association with BharatBenz will be a long one
and we will continue to buy more of their trucks."
The success Mr. Murthy
Sri Rama Weigh Bridge VRL's Mr. Sankeshwar confesses, "Looking at
of our HDTs “I get more time to spend with my
the way the company has responded, I feel, our
relationship will be for a long-term."
is a testimony wife and children due to the power
and efficiency of BharatBenz trucks.” Mr. Arumugasamy swears by BharatBenz. "We
to the fact that recently bought BharatBenz. After seeing its
performance, hence forth, whatever vehicle I
BharatBenz is buy, it will be a BharatBenz vehicle only," he said
committed to Outstanding feedback and appreciation from
our customers is what keeps us going. Our
deliver on the Heavy Duty Trucks have proved to be great
promises it makes Mr Prakash
Sheetal Parivahan
assets that enhance our customers’ businesses.
This success is a testimony to the fact that
BharatBenz is committed to deliver on the
"As long as I'm driving, I'll drive only promises it makes.
BharatBenz. If they give me some
other truck, then I'll leave my job." But, the journey has just begun. yz
JAN-MAR 2013 | SMART TRUCK I N G | 2 3

28. THE NEXT
MILESTONE IN YOUR
EMPOWERMENT
After receiving such overwhelming feedback on
BharatBenz HDTs, the next step is the new range of
Light Duty Trucks which return class leading mileage
words Pushan Das
BRAND POWER
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29. JAN-MAR 2013 | SMART TRUCK I N G | 2 7

30. T
he Indian economy moves just ensures optimum utilisation of space and better combustion, it also ensures higher fuel
as well as its road transport operating efficiency. efficiency. Working together these features
network and the vehicles that make the BharatBenz LDT range a class leader
ply on it. With 75 per cent Our new LDTs have been designed specifically in fuel efficiency.
of the freight market share, to fulfill our customers requirements and the
according to Indiastat, it is of benefits will be visible from the first day of use The engine delivers its peak torque curve over
utmost importance for the Indian trucking itself, as BharatBenz trucks meet the highest a wide range of engine speeds. In fact, even
industry to create solutions that maximise standards of quality at a competitive price. We at low speeds, the torque is quite high. This
operational efficiency of vehicles to keep the have achieved this with a localisation of over reduces the need for constant gear shifts,
businesses functioning the way they should 90 per cent in our LTDs, without compromising which aids mileage. Both the 914 and the 1214
be – with a profit margin! The need of the on the high standards of quality that Daimler come with an overdrive gearbox which helps
hour is a truck which can do more and faster swears by globally. Our trucks have undergone the trucks cruise at sustained speeds in low
trips in challenging conditions, without letting a cumulative testing of 75 lakh km at our RPMs, resulting in efficient highway trips. The
the cost of operation escalate. And this is track in Oragadam, Chennai. The track has gearbox also provides for stronger gears with
where BharatBenz comes into the picture. been designed in such a way that the 5.6 km more contact area, and shot peening make it
Our portfolio of trucks are developed after stretch simulates the roads and terrain from very reliable. This, coupled with a viscous fan,
lakhs and lakhs of kilometres of testing under Kanyakumari to Kashmir. The LDT range is helps keep the engine at its optimum operating
gruelling conditions and have been built based on the FUSO Canter platform, a leading temperature to achieve the best possible fuel
specially keeping in mind the requirements of light-duty truck brand in Asia. Though the efficiency. The BharatBenz LDTs will deliver
Indian fleet operators and drivers. Canter platform is a tried and tested one, the our customers a fuel efficiency benefit of at
trucks themselves have been built ground-up. least 10 per cent compared with the options
BharatBenz Light Duty Trucks are designed to available in the market today.
fit into all business and operating requirements CLASS LEADING FUEL EFFICIENCY
in India. With LDTs beginning to play a The new 914 and 1214 haulage trucks come The robust 3,907 cc engine provides for a
growing role in the hub-and-spoke system of with a host of features which will make sure longer life, as well as less noise. The Electronic
transportation, the demand for efficient, robust that customers get the best in mileage and Control Unit (ECU), with its sensors, have
LDTs is at an all time high. This model involves maintenance costs. The high pressure CRDI made the engine responsive in all sorts of
transportation of freight by Heavy Duty Trucks engine injects a precise amount of fuel into the terrain. Since LDTs spend a lot of their time in
and Medium Duty Trucks to different hubs in cylinders at 1,600 bar, ensuring a superior air- traffic and congested areas, the diameter of
the country, and then using LDTs to carry the fuel mixture. It also boasts of 4 valves in each its clutch plate has been increased to 330 mm
required cargo to its final destination. The use cylinder which ensure an increase in the inflow for the 9 tonne version and 362 mm for the 12
of LDTs in the final leg of the journey from of fresh air and exhaust movement of gases tonne one. This ensures more contact area for
the hub to the destination of delivery (spoke) out of the cylinders. This not only achieves better power transmission and lower slippage.
Keeping in mind the dynamic nature
BRAND POWER
of business, our trucks are designed
to be highly reliable and efficient
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31. GET TO KNOW YOUR LDT
ANTI ROLLBAR SNORKEL AIR INTAKE
SYSTEM
CRDI ENGINE
COOLING UNIT
EXHAUST HANGING BRACKET
ALTERNATOR
FUEL FILTER
SEPARATE AIR DRYER AND
PURGE TANK
AIR TANK
REAR SPRING
JAN-MAR 2013 | SMART TRUCK I N G | 2 9

32. At Daimler, focus is on carefully
studying customer requirements,
usage patterns, terrains and operating
conditions to create the right product
The concentric slave cylinders installed in the support and head rests. The steering is of a tilt
9 tonne version increases the plate life and and telescopic kind, which can be moved up/
lowers the clutch pedal effort, which goes on down and forward/backward to achieve the
to make the truck easier to drive in traffic. best driving position. It is made of PU material
The LDT’s load carrying capacity has not been for enhanced grip and comfort. The gear shift
compromised as the trucks sport semi-elliptical lever too is placed very conveniently, and
leaf springs with 11 mm thickness. The sports a cable shift mechanism which makes
suspension is aided by the heavy banjo type shifting as smooth and precise as a car.
axles, which ensure strength and durability.
And, all this sits on a Canter chassis which An ideally positioned digital instrument cluster
boasts of a higher depth of 228 mm and a provides information like distance-to-empty,
flange width of 80 mm which improves its progressive mileage and engine temperature 1
stiffness, stability and load bearing ability. indicators, giving the driver ample warning to
take corrective measures in case of malfunction. LDT Decoded
BUILT AROUND THE DRIVER To increase operational ease, the parking 1. Comfort In Cabin
Keeping in mind the person who is expected brake lever and the exhaust brake switch are 2. Door Panel
to drive, our trucks are designed to be highly conveniently located for easy reach. All these 3. Floor Mat
comfortable and safe. This also goes a long way mean that the driver can be at the wheel for a 4. Air Conditioner
in increasing driver productivity, in what is a very longer duration, without feeling road weary. 5. Central Console with Mobile Charger
harsh trucking environment here in India. The 6. Cab Footstep
cabin sports a Doorwell structural frame, side After sales usually starts after selling a truck.
door beams and a reinforced cab floor and box But, at BharatBenz, our work starts during
frame. These measures will ensure that the crew the engineering process itself so that our
are safe in the event of a collision. customers can concentrate on increasing their
businesses and maximising revenue without
The cabin is spacious and ergonomically worrying about breakdowns. All aggregates
designed with enhanced ventilation. The seats that have been used in the trucks – from the
BRAND POWER
are two-way adjustable equipped with lumbar engine, clutch, gearbox and the axle – have
Model Engine Oil Transmission Oil Differential Oil Front Axle Hub Greasing Rear Axle Hub Greasing
914 30,000 km 60,000 km 90,000 km 60,000 km 60,000 km
1214 30,000 km 90,000 km 90,000 km 60,000 km 60,000 km
30 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3

33. 2
3
4
been designed for higher durability, ensuring a To enable access to our trucks in the most
longer hassle-free life for the vehicle. Further, favourable financing terms, BharatBenz
keeping in mind the customer’s requirements, Financial provides customised financing
BharatBenz LDTs have synchronised service solutions according to the customer’s needs.
at intervals of 30,000 km – definitely a new This is a simple process and is thoroughly
benchmark in the industry! This results in an explained to the customer. The Indian market
increased on-road time for the fleet operators. needs trucks which provide high reliability,
durability, fuel efficiency and power, all the
BharatBenz is already present in more than while maintaining the lowest total cost of
100 locations across the country. All these ownership. This needs to be backed with a
locations are capable of conducting after-sales responsive service network to meet the new
services and other repairs 24x7. In addition to and upcoming needs of the Indian trucking
5
this, our mobile workshops offer dependable industry.
6
road-side assistance in case of a breakdown.
The pride and joy of ProServ, our proactive The new range of BharatBenz Light Duty
after-sales philosophy, is the advanced Trucks are designed keeping these very needs
diagnostics that anticipates problems that in mind. They are reliable, efficient and can
may creep up in the truck before they do, and easily navigate through the last mile for
rectify them. All this is to even ensure that your delivery. With BharatBenz, your business will
truck is always on the move. scale newer heights. yz

34. STOPOVER
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35. ARE YOU GAME
ENOUGH
Check out top 10 trucking games which also
double up as a stressbuster for fleet owners
words Arup Das
?
JAN-MAR 2013 | SMART TRUCK I N G | 3 3

36. I
t’s time to let your hair down and relax!
There’s nothing like playing a cracking
video game after a hard day’s work. Many
might not know, but gaming is actually a
great stress buster. Even more so, if the
subject of there video games is the virtual
world of trucks. Now one can simply download
a game on to their phone, laptop or console and
experience the thrill of driving these colossal
vehicles. There are many types of games
available to cater to one’s interest. But to make
things easier, we have made you a list of the 1 Scania Truck Driving Simulator
top 10 truck games to get your hands on.
SCANIA TRUCK DRIVING SIMULATOR
This iconic simulation is the closest you can environments, put this title firmly into the
get to the real deal. This highly-detailed game driver’s seat.
challenges your truck driving skills to the limit,
not to mention, testing how good or bad you EURO TRUCK SIMULATOR 2
are in maneuvering this gigantor. Once, and if, A road trip around Europe is in store for you.
you pass your practical exam, only then would The task is simple: You have to complete Scania Truck Driving
Simulator's intricately
you receive your licence. This hands-on game delivery jobs across the continent. Before
keeps you glued to the screen as you drive you get your own truck and get on with your
your big rig through a number of dangerous
situations and hazardous courses filled with
business, you have to prove that you can
control the vehicle and park it at the loading designed courses
and tasks, in realistic
STOPOVER
almost real-life obstacles. You will have to deal area at a warehouse. Any road offences
with natural disasters like earthquakes and immediately results in deduction from your
floods. To take the game a notch up, weather
changes add to your challenge. Even though
bank account. The game tries to get real and
succeeds in many ways – You can stop to
environments, put
the main objective is to improve driving skill,
you have an option to take up delivery jobs
refuel and doze off when tired. You have to
stop and pay for toll roads. At the end of each
this title firmly into the
or simply enjoy the view. Complete intricately task, you are paid or charged money, based on driver’s seat
designed courses and tasks, in realistic your delivery time, condition of the truck and
34 | SM A RT T R U C K I N G | JA N - MA R 2 0 1 3