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Nouweb presenation
1.
2. Nouweb Launch
• Thank you for attending
• Introducing the team
– Andy Stevens – Director and Co Founder of Nouveau Solutions
– Joe Baily
– Tom Edwards
– Berni Maguire
3. • Who are Nouveau Solutions and what is
Nouweb?
4. About Nouveau Solutions
• Established for 19 years
• Profitable every year of trading
• Based in Woodley nr Reading
• Provide IT Services, Solutions and Support
• Provide specialised applications built around
Microsoft Dynamics CRM
• Our data centre is based at the bunker at
Greenham common , we host customer websites
and applications
7. What is Nouweb
• Nouweb is a virtual business unit of Nouveau
Solutions.
8. Who is Nouweb
• A Partnership between:
– Nouveau Solutions
• Software Development and Integration into other
applications
• Data Hosting from Our Data Centre (the Bunker)
• IT Related Services
• Generate UK
• Web creation and eMarketing Skills
9. What is Nouweb
• How does it work
• One stop shop, single accountability
• Own web site – www.nouweb.co.uk
• Own email addresses
• Dedicated sales and technical telephone numbers
• Central Project Management
10. • What do we do
Web Design Web Development PPC SEO
Ecommerce Analytics Blog Social Media
Online PR Email Marketing Training Consulting
Web Integration Web Hosting and Domain Management
11. Why have we created NouWeb
• Nouveau have been providing IT Services for
19 years (pre Internet)
– We have a massive hole in our portfolio, we
provide the platform but didn’t provide the Design
or e marketing side
– In the past we gave web business away
– Whose responsibility is the Website - IT or
Marketing?
12. My other hat (as a business owner)
• I know the pain of trying to get new business
• Unless you’re an industry brand, winning
business from the web (without professional
help) is not easy
• I can relate to our customers
19. Agenda
• Our approach
• Where to start?
• The 6 essential components to
online success
• Elements of an online strategy
• An online road map
• What do you do when things
aren’t working
20. WEBSITE & ONLINE
PLATFORMS
Transfer Skills Consultancy
WEB ANALYTICS WEBSITE DESIGN &
BUILD
Support Customer Service
ONLINE STRATEGY
30. Know your stuff!
140 million. The
average number of
Tweets people sent
per day
2nd biggest search
engine
31. Be careful!
...Attract More New
Customers, Sell More to Existing
Customers, and Bring Back Your
Customers More Often, With Less
Effort — No Matter What Product
or Service You Sell
"You Will Discover The Secrets To Making $50,247 Per
Month Online And How To Grow Your Own Insane Profit
Machine - Even If You're Totally New To The Web!"
41. Building an online road map
Explore Network
Content
Strategy
Research On-page SEO
42. If you’re not achieving...
Ask yourself a number of straight questions...
• Are my goals realistic?
• Have you done your research?
• Do I have the correct platforms in place?
• Do I invest enough time?
• When needed do I invest enough money?
• Do I have enough resource?
• Is your strategy effective? Re-evaluate!
47. 4.) SEO is Not About Mass Link Building
What is better?
5 links from related sources
Or
150 links from directories and spam sites
48. 5.) SEO is Just Like Website Maintenance
It Has To Be On-going
Improve Content
Link
Review
building
Social
49. 6.) Slow and Steady Wins the Race
Instant or quick wins come in the form of
Pay Per Click
50. 7.) Nobody is partnered with Google
Google is a search engine not a marketing
agency
51. 8.) Buying Links is Bad and Will Result in
Penalties at Some Point
52. 4 P’s of SEO
Proactive Patience
Perseverance Persistence
53. Patience
• No one is really patient, especially in
business – everyone has bills to pay, bosses
to report to, investors to satisfy…
• Often making it difficult to justify SEO spend
in one quarter when results might happen
the next quarter.
54. Persistence
• SEO isn’t something you can spend a few
weeks doing, and then sit back and watch
the traffic increase.
• In competitive niches, the competition is
going to be working on something every
day to reach a goal. Unless you’re doing the
same or better, you’ll simply miss out
55. Perseverance
• No matter how strong your SEO strategy is,
you don’t control the SERPs, the search
engines do.
• Yes, you can influence it (sometimes very
heavily), but you can’t control it.
56. Proactive
• Any SEO work done today likely won’t
affect traffic or revenue today.
• Think and plan ahead. Make sure you
factor in the long-term to your day-to-day
activities.
58. Laying Foundations
• Perform keyword research for your niche
• Create a simple website structure
• Create unique content and page titles
• Build links to your new content from
related sources
59. Page Structure
Include your KW in:
• Page title
• H1, H2 elements
• Variations
throughout
content body
• ALT tags of
images
• Ideally image
file name
60. Laying Foundations
• Ensure your site has a sitemap
• Create a robots.txt file - A robots.txt file is
one that tells the search engines what
they can and cannot index.
61. Making It Work
To ensure the hours you spend on SEO are
worthwhile it is vital to track and measure
every step and process taken
62. Making It Work
• SEO is an evolving beast and requires
time and attention to improve results
• Constantly review your competition and
the work they are doing
• Build authoritative links to your content
63. Making It Work
• Set yourself clear and realistic objectives
• Use industry knowledge – widely
available from blogs including ours
• DO NOT try to cheat the system, you will
be caught out
64. Want to win at SEO?
Create a solid foundation and
gradually – patiently
build on it.
Hinweis der Redaktion
So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!