Company Profile_Digital

ALL YOU NEED TO KNOW ABOUT BDO
Audit • Advisory • Tax
The Leader for Exceptional
Client Service

For internal use only
CONTENTS:
• Experience the BDO difference
• Our history
• Our staff
• Our culture
• Transformation and Diversity
• Alumni
• BDO International
• About BDO International
• BDO network governance
• BDO International committees
• BDO International strategy hub
• BDO in SouthAfrica
• Office managing partners
• Company structure
• Our ambition
• Our global strategy
• Our opportunity
• Accolades and awards
• BDO in the media
• Social media
• Our service offering
• Sector approach
• Core support services
• Our values
• Exceptional client service
• Social and charitable initiatives
• The BDO language:A glossary of commonly used BDO terms
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LETS EXPERIENCETHE BDO DIFFERENCETOGETHER
BDO is unlike other accounting organisations.We are different because we have a natural affinity
for client rapport, are committed to the sustainable development of our clients’ businesses and we
continue to challenge the market model to provide a distinctively different option for the client.
BDO in SouthAfrica is the SouthAfrican member firm of the BDO International network.A world-
wide network of public accounting firms, called BDO Member Firms, serving international clients.
The global BDO network provides audit, tax and advisory services in 152 countries, with over
59,000 people working from over 1,328 offices worldwide. Locally, we have some 750 staff across
our five offices around the country, namely in CapeTown (Woodstock andTygerValley), Pretoria,
Johannesburg and Durban.
We aim to be the Leader in Exceptional Client Service in our industry because giving clients
the results they require is on the agenda first and foremost in our minds.As a leading mid-size
professional services firm, we are capable of competing with the larger firms but are still small
enough to care.We are agile, innovative and dynamic, thereby allowing us to adapt to our clients’
particular needs.
Mark Stewart
CEO

OUR STAFF
In SouthAfrica, our staff complement is approximately 750.The regional breakdown is roughly:
Durban – 70; Johannesburg – 450; CapeTown – 150; Pretoria – 110.
OURCULTURE
The BDO culture is something quite tangible – you’ll feel it the moment you walk through the door
and are warmly greeted by one of our receptionists.This applies to all our offices, whether you visit
CapeTown, London or Nairobi.
Comments such as ‘people greet me when they see me’ and ‘people care about me’ to ‘we have fun
at work’ all demonstrate that at BDO we have a culture of working hard, but also of taking time to
get to know our colleagues, many of whom become friends.
Many of our partners have come through the ranks, having completed their articles at BDO.You’ll
find a supporting working environment, an open door policy, opportunities to become involved in
a range of extra activities – from Sports and Social events and community involvement and events
that support and promote the BDOValues.
OUR HISTORY
BDO in SouthAfrica has its roots in Spencer Shaw Hood, a firm which opened its doors in 1938.The
BDO network was formed in 1963 and Spencer Steward, as the firm was then known, joined the
BDO network in 1980. In 2009, a decision was taken globally to drop the local member firm names
and every Member Firm is now known simply as ‘BDO’ in their local market.
TRANSFORMATIONAND DIVERSITY
BDO embraces the need for transformation and diversity, both within our company and the
accounting profession sector.To this end, we have established aTransformation Committee to
oversee and drive the steps needed to ensure that all staff have access to equal opportunities.The
Committee’s key focus areas are the increased recruitment ofAfrican, Indian, Coloured and Female
staff; and a focus on succession planning to redress the employment profile at senior levels within
the organisation.
The head of theTransformation Committee is Patricia Stock. Other committee members represent
each BDO SouthAfrica office, and different disciplines within the business.

ALUMNI
OurAlumni are an important source of referral work for us and so we keep in touch with them
throughout the year through theAlumni group and other newsletters.We also host an annual
function at each of our offices to bring them back to the BDO family for a catch-up.
Many of our alumni have gone on to careers outside the profession and we are very proud of their
achievements.To name a few:
· Bronwyn Corbett, CEO at Delta Property Fund
· Cuan Chelin, Founder and Chief Exec of Super-Brands Group
· Glynn Burger, Joint MD at Investec Bank Limited
· JimVolkwyn, Board Member at Multichoice Holdings
· Hester Hickey, Director andAudit Committee Chairman at Omnia Limited and Glenrand
MIB Limited
· Sean Clarke, Operations Director atThe Media Shop

BDO INTERNATIONAL
SUB-SAHARAN
AFRICA
EUROPE MIDDLE
EAST
ASIA
PACIFIC
NORTH AMERICA
AND CARIBBEAN
Angola
Botswana
Burundi
Comoros
Ethiopia
Kenya
Madagascar
Malawi
Mauritius
Mozambique
Namibia
Nigeria
Rwanda
Réunion
Seychelles
Sierra Leone
South Africa
Tanzania
Uganda
Zambia
Zimbabwe
Albania
Algeria
Armenia
Austria
Azerbaijan
Belarus
Cape Verde
Croatia
Cyprus
Czech Rep.
Denmark & Faroe
Islands
Estonia
Finland
France
Georgia
Germany
Gibraltar
Greece
Iceland
Ireland
Isle of Man
Israel
Italy
Jersey
Kazakhstan
Kosovo
Kyrgyzstan
Latvia
Liechtenstein
Lithuania
Luxembourg
Montenegro
Morocco
Netherlands
Norway
Romania
Russia
San Marino
Serbia
Slovak Rep.
Slovenia
Spain
Sweden
Switzerland
Tajikistan
Tunisia
Turkey
Turkmenistan
Ukraine
United Kingdom
Bahrain
Egypt
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
UAE
LATIN
AMERICA
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Ecuador
El Salvador
French Guiana
Guatemala
Mexico
Panama
Paraguay
Peru
Uruguay
Venezuela
Anguilla
Aruba
Bahamas
Barbados
British Virgin Islands
Canada
Cayman Islands
Curaçao
Dominican Republic
Jamaica
Montserrat
Puerto Rico
St Lucia
St Maarten
St. Kitts & Nevis
St. Vincent & The
Grenadines
Suriname
Trinidad & Tobago
USA
US Virgin Islands
Afghanistan
Australia
Bangladesh
BruneiDarussalam
Cambodia
China
Fiji
French Polynesia
Hong Kong
India
Indonesia
Japan
Korea Laos
Macao
Malaysia
Mongolia
Myanmar
New Zealand
Pakistan
Philippines
Singapore
Sri Lanka
Taiwan
Thailand
Vietnam

ABOUT BDO INTERNATIONAL
• Annual revenues of US$7,02bn in 2014
• Full range of business services required for national and international businesses
• Reputation for attracting successful businesses and helping them achieve their strategic
objectives
• Strong personal relationships throughout the network to facilitate cross-border transactions
BDO is the world’s
fifth largest
accountancy
network5 1328 59000More than 1328
offices in over
152 countries
Partners and staff
world wide
BDO NETWORKGOVERNANCE
The BDO network is governed by theCouncil, theGlobal Board and the Executive (Global
LeadershipTeam) of BDO International Limited.
BDO International Limited is a UK company limited by guarantee. It is the governing entity of the
international BDO network of independent member firms (‘the BDO network’), which perform
professional services under the name of BDO.All our independent member firms are members of
BDO International Limited, either as a voting member (one per country) or a non-voting member.
BDO is the brand name for the BDO network and for each of the BDO Member Firms.
Each member firm has appointed one or more partners as International Liaison Partners (ILPs) who
are primarily responsible for the business liaison between member firms. Contact details for all ILPs
are available on the BDO International intranet (connect).
ServiceprovisionwithinthenetworkiscoordinatedbyBrusselsWorldwideServicesBVBA,aBelgian
limitedliabilitycompanywithitsseatinBrussels,alsoknownasBWSortheInternationalExecutiveOffice
(IEO).
BDO isdivided into 3 regions: EMEA (Europe, Middle East andSub-SaharanAfrica),Americas (Latin
America, NorthAmerica andCaribbean) andAsia Pacific. Each region is represented by a regional board
comprisedofSenior Partners representing each sub-region. MarkStewart sitsonthe EMEA Board.
BDO International Limited and BrusselsWorldwide Services BVBA do not provide any professional
services to clients.This is the sole preserve of the BDO member firms. Each of BDO International
Limited, BrusselsWorldwide Services BVBA and the BDO member firms is a separate legal entity
and has no liability for another such entity’s acts or omissions. Nothing in the arrangements or rules
of BDO will constitute or imply an agency relationship or a partnership between BDO International
Limited, BrusselsWorldwide services BVBA and/or the BDO member firms.

+-
BDO IN SOUTHAFRICA
OFFICE MANAGING PARTNERS
750 5offices across the
country.
60 partners and directors
working with 750 staff.
CapeTown
Antonie van der Hoek
avanderhoek@bdo.co.za
+27 21 460 6300
Durban
Bronwyn Lovell
blovell@bdo.co.za
+27 060 6700
Johannesburg
Bert Lopes
blopes@bdo.co.za
+27 10 060 5000
Pretoria
Martin McGarrigle
mmcgarrigle@bdo.co.za
+27 12 433 0160
Pretoria
Bonita deWet
bdewet@bdo.co.za
+27 12 433 0160
For a full list of all BDO partners and directors,
please visit www.bdo.co.za
BDO INTERNATIONALCOMMITTEES
BDO SouthAfrica punches above its weight and plays a key role in many BDO International
structures.
· Mark Stewart, our CEO, sits on the BDO International EMEA (Europe, Middle East andAfrica)
Board.
· Jaco Nel, our HR Director, sits on the International Human Resources and Development
Committee.
· Nico Fourie, our IT Director, sits on the International ICT Committee.
· Genea Frade, our Communications Manager, is a member of the Global PR Group.
BDO INTERNATIONAL STRATEGY HUB
For a comprehensive look at BDO International’s strategy, visit the Strategy Hub on connect.

COMPANY STRUCTURE
CEO
MARK STEWART
CFO
SAMANTA DANSIE
DURBAN MANAGING
PARTNER
BRONWYN LOVELL
BUSINESS SERVICES
AND ADVISORY
LEE-ANN LEE
CORPORATE FINANCE
NICK LAZANAKIS
RISK ADVISORY
SERVICES
GEORGE WILLIAMS
HEAD OF AUDIT AND
ASSURANCE
HEEMAL BHAGA-MULJEE
HEAD OF ADVISORY
BERT LOPES
HEAD OF TAX
FERDIE SCHNEIDER
PRETORIA MANAGING
PARTNERS
MARTIN MCGARRIGLE
BONITA DE WET
CAPE TOWN
MANAGING PARTNER
ANTONIE VAN DER HOEK
HUMAN RESOURCES
ADVISORY
JACO NEL
STATUCOR
LAREY VAN DER
WESTHUIZEN
WEALTH ADVISERS
ALLAN HEYNEN
JOHANNESBURG
MANAGING PARTNER
BERT LOPES

1
2
3
OURAMBITION
At BDO we have not just the ambition, but also the opportunity to fundamentally change the
circumstances in which we operate.
Driven by our own ambition, our clients’ needs and an unyielding focus on delivering exceptional
client service, we’re working collaboratively across the world and are consistently innovative.
We’re striving to become a much larger BDO, and to be seen as the only viable choice both for
clients whose companies are looking to grow, and for firms in other networks that are seeking new
affiliations.
By 2019, we will not only be the leader, but also the one true powerhouse of the
mid-tier – a major player on the global stage of our profession.
Our ambition is underpinned by these pillars:
Basic
• Deliver Exceptional client service
• Deliver consistent, high audit quality
• Lead consolidation in the mid-market
• Realise a credible tax practice in all jurisdictions
• Accelerate growth of advisory services
• Win more international business
• Accelerate growth in emerging economies
• Secure governance, leadership and succession
• Create and expand an efficient BDO practice
• Provide efficient and effective IT solutions

OURGLOBAL STRATEGY
• Underpinning our entire strategy is an ambition to be the leader in delivering exceptional client
service: a clear, strong vision and brand proposition that sets us apart.
• We are actively pursuing a strategy that will drive mid-tier consolidation and turbo-charge
growth.This is being achieved through mergers and acquisitions.
• Mergers and acquisitions allow us to access new local talent, further building the expertise
within the network to benefit clients and our firms alike.
• We are accelerating our growth in emerging economies – taking advantage of opportunities
created by globalisation and client expansion.
• We actively support the territorial expansion of stronger BDO Member Firms into emerging
markets, which not only increases our footprint, but also allows us to offer a greater depth in
services, strong local expertise, greater consistency, and further influence our ambitions.
• To match our clients’ changing demands, we are maximising our expertise to capitalise on
opportunity and growth across priority service lines and sectors.
• We are expanding our offering, placing renewed focus on growing our Business
Services &Advisory andTax services and introducing new service lines such as
Xero™ and Business Recovery &Turnaround.
• We are also focusing on, and expanding our global sector expertise across
priority areas such as Natural Resources andTechnology, Media and
Telecommunications (TMT).
• We consistently set high standards for our firms and our people throughout the
network.
• Our strategy is squarely focused on using the strength and depth of our
network to our advantage.We are governed by the Global Board, Regional
Boards and global leadership groups to ensure that across the network our work
meets BDO’s high expectations.
• At BDO relationships matter, which is why we are able to deliver exceptional
client service that is tailored to every one of our clients’ needs and demands.
Mergers with CAP Chartered Accountants and RWI Business Services took place in the
last six months of 2014, bringing a further +/-100 staff members into BDO South Africa
family.
In 2014, BDO Member Firms were added in Sierra Leone and Mauritius, and in 2015
Honduras and the Palestinian territories joined the network.

OUROPPORTUNITY
A changing world requires a new approach to service:
• The world in which we operate is fundamentally changing. In many countries, economic
activity has strengthened, providing tremendous opportunities for ambitious businesses
worldwide.
• These growth opportunities are as relevant to BDO as they are to our clients, who are
increasingly working across borders as they look to exploit growth opportunities, particularly in
emerging markets.
• As businesses seize opportunities for growth overseas, they need advisers with global
connections who are able to help them anticipate the services and expertise they need now
and in the future.They seek networks that have the geographical reach, proven capability and
expertise, and universally applied tools to navigate the complexities of global markets.
• Mid-sized companies are perfectly placed to make the most of this opportunity but they have
very specific needs.They are not always best served by the largest firms, which focus on the
very largest companies, and we know many businesses are unhappy with the service they
receive from their current professional services advisers.
• In an ever-evolving economic environment, to help them grow, businesses need a global
network that provides exceptional, tailored service combined with local knowledge and
expertise.They need BDO — and we are in a unique position to capitalise on this demand.
STRONG FOUNDATIONS FOR GROWTH
The BDO network is 52 years old.
We provide public accounting, tax and advisory services in more than 150 countries
worldwide.
We are the global leader of the mid-tier of our profession in terms of size, reach and
revenue – which reached US$7,02bn in 2014.
Objective: global revenues of $10bn by the end of 2018.
CONSOLIDATION IS INEVITABLEANDWEARE INA PRIME POSITIONTO LEAD
• The large firm accounting market has been consolidating for some years, driven by the
requirements of large global clients.This is now repeating itself in the mid-tier of our profession
as smaller networks and firms struggle to meet the increasingly international needs of clients
as they pursue growth markets.
• To best serve these clients, BDO has invested in establishing a truly global footprint and in
building a globally mandated audit tool and state of the art technical infrastructure.We have
also created a single, cohesive brand symbolic of our position as a leader among leaders.

ACCOLADESANDAWARDS
In 2015, BDOwas named BestTax FirmoftheYear inSouthAfrica by Finance MonthlyGlobalAwards.
BDO INTHE MEDIA
We work hard to position BDO with its target audiences, using the media as one of our
communication channels. Ogilvy Public Relations is our external public relations firm and, together
with our various service lines, we generate a constant flow of articles and opinion pieces for the likes
of Business Day, BusinessTimes, Financial Mail, Finweek, Business Report and other national and
regional business publications.We also endeavour to position our people through business radio and
television programmes.
Only approved staff who have undergone media and messaging training are allowed to interact with
the media. If you receive a media query, please refer it to Genea Frade in Marketing.
SOCIAL MEDIA
BDO SouthAfrica is active on social media, which we use as an additional channel to share our
insights and thoughts with our various target audiences.We have a company and graduates page
on Facebook andTwitter and a company page on LinkedIn.All staff are expected to have a current
profile on LinkedIn – if you need assistance with yours, please contact Genea Frade in Marketing.
Staff’s use of social media in their personal capacity is governed by the BDO Social Media Policy
(available from HR), which aims to protect the BDO brand at all times.
• Our reputation and efficient infrastructure, together with strong, sustained growth has put us
in a position to lead the consolidation of the mid-tier from a position of strength. By driving
future merger activity, we can maintain our leading position, continue to deliver for our clients
and become the best partner for ambitious businesses looking to grow across the world.

OUR SERVICEOFFERING
We offer the full spectrum of accounting, auditing, tax and business advisory services. Our clients
come in all shapes and sizes – from high net worth individuals to large, JSE-listed and multi-national
corporations — and each has varying needs.
We pride ourselves on taking the time to really get to know our clients and their businesses, and
delivering a level of service unsurpassed by other professional services firms. Understanding what
makes our clients tick ensures that we can tailor solutions to meet specific needs.
AFRICA
Headed by: James Hourigan
Our business advisers bring country-specific, tailored advice to businesses that are facing the
challenge of efficiently administering multiple operations within and across varying social and
business cultures inAfrica.The BDO network spans across every country inAfrica, which means
that we have people on the ground who are able to identify the latest developments, guide clients
through their opportunities and minimise their risks.
AUDITING
Headed by: Heemal Bhaga-Muljee
Our partners and managers are involved throughout the audit.This accessibility at senior levels and
more face-time with our partners mean that clients have direct access to the professionals most
familiar with their business, and the ones who can provide proactive, value-added advice.
Our methodology and approach have been designed to help clients understand what the risks in
their business are, and how to face them.We keep them ahead of relevant financial reporting and
related legislative and technical changes, and provide them with proactive advice to maximise
the potential of their business. Our internationally developed audit methodology facilitates and
enhances audit quality, and is designed to meet applicable national and international standards.
BUSINESS SERVICESANDADVISORY
Headed by: Lee-Ann Lee
Xero™ project lead: Lionel Higgo
One of the critical business success factors is keeping tabs on the cash flow.This activity requires a
host of administrative and repetitive tasks that divert focus and are time-consuming.
Clients can outsource this routine but essential function to BDO. We undertake all forms of
accounting and record keeping, including:
• Annual financial statements
• Monthly management accounts
• Processing of accounting records
• Cash flow forecasts
• Payroll processing
• Trust accounting

In 2015 we signed a partnership with cloud-based accounting software providerXero™ as their
firstAfrican Platinum Partner.Through this partnership we are able to add valuable insight into a
company’s financial situation, thus becoming a true business partner.
COMPANY SECRETARIAL
Headed by: Larey van derWesthuizen
Through our associate company, Statucor, we offer a holistic, integrated approach to compliance,
governance and company secretarial services. Our services are provided to the entire spectrum of
the SouthAfrican corporate community, including JSE-listed companies, privately held companies,
local and international companies, as well as non-profit organisations and State-owned entities.
• Amendments to and registration of statutory details
• Board support
• Formation, registration and conversion of companies and corporations
• Maintenance of statutory records
• Registered office facility
• Registration of taxes and levies
• Submission of annual returns
• Value-added services such as BEE consulting, mediation, trademark registration and company
liquidations
CORPORATE FINANCE
Headed by: Nick Lazanakis
We work across a wide range of industries and our local knowledge on international transactions
is underpinned by the International BDO network. Our teams are highly committed to achieving
the strategic objectives of clients by taking a quality-driven, proactive and personal approach to
transactions.
Our services include:
• Sponsor services
• Merger and acquisition services
• Transaction services, including due diligence
• Valuations

HRADVISORY SERVICES
Headed by: Jaco Nel
BDO HRAdvisory Services provide people management advice on various issues and arrange
interventions that leverage a company’s earnings and performance.
• Talent attraction and management
• Strategic HR
• Transactional HR
• Legal
RISKADVISORY SERVICES (RAS)
Headed by: GeorgeWilliams
RAS provides a client-specific solution to help companies achieve their desired results.
• Forensics
• Internal audit
• IT audit
• Risk management
• Special projects
TAX
Headed by: Ferdie Schneider
Our tax services team is equipped to deal with business and personal tax planning, as well as
shareholder and owner issues and employment solutions.
Our service offerings:
1. CorporateTax Consulting and Compliance
• Structuring acquisitions, disposal and corporate re-organisation
• Tax compliance and administration
• Corporate tax consulting
• Research and development allowance
• Structuring commercial property transactions
• Transfer duties
• Tax risk management

2. InternationalTax
• Tax efficient cross-border structures
• Transfer Pricing
3. IndirectTax
• VAT reviews and consulting
• Customs and excise duties
4. PAYE
• Payroll consulting
• PAYE reviews
• Expatriate services and policies
• Consulting
• Assignee management systems (AMS) (tracking system)
5. High-net-worth individuals
• Tax planning
• Estate planning
WEALTHADVISERS
Headed by:Allan Heynen
We provide financial peace of mind through our personal financial planning advice, employee
benefits advice and medical aid consulting.
• Administration of deceased estates
• Business assurance, including buy and sell arrangements, sureties that are not covered,
inadequate provision for repayment of loan accounts and key person assurance
• Consulting on wills and trusts
• Employee benefits: advise companies on the best solutions for the retirement saving and group
benefits offered to their employees
• Financial plans and investment solutions (local and offshore) for individuals, including lifestyle
objectives, tax planning, cash flow planning and risk management
• Healthcare consulting: assist clients (companies and individuals) in choosing the best medical
aid fund for either their employees’ or their own personal needs
• Life and disability cover
• Retirement plans and estate planning
• Treasury and cash management services

SECTORAPPROACH
At BDO, our clients range from owner-managed businesses to large private companies, public
companies and non-profit and government organisations.We offer sound, strategic financial advice
to our clients, and our reputation is built on developing strong relationships, excelling at client
service, and providing relevant industry sector expertise.
It is our intention to grow our sector expertise, and clients are currently classified according to the
following industry sectors:
EDUCATION AND DONOR FUNDED
• Educational Institutions
• Universities
• Colleges
• Schools
• Charities
PROFESSIONAL SERVICES
• Legal
• Financial Services
• Insurance
• Pension Funds
• Retirement Funds
HEALTHCARE
• Pharmaceutical
• Medical
• Hospitals
• Medical Groups
PUBLIC SECTOR
• Government
• Municipal
• Parastatals
LIFESTYLE
• Tourism
• Gaming
• Hospitality
• Leisure
REAL ESTATE
• Rental
• Sales
• Development
• Property Management
• Investment
MANUFACTURING
• Engineering
• Construction
• Logistics
RETAIL
• Franchise
• Wholesale
• Retail
• Distribution
NATURAL RESOURCES
• Mining
• Renewable Energy
• Energy
• Water
• Oil and Gas
TECHNOLOGY, MEDIA &TELECOMMS
(TMT)
• Network Operators
• Media Houses
• Hardware and Software suppliers
• Advertising and Communication
Agencies

OURVALUES
OurValues were developed by staff and we try and live by these values each and every day, in our
interactions with each other, our clients and our suppliers.
EXCEEDING EXPECTATIONS, EVERY TIME
It’s about taking personal responsibility for delivering
ExceptionalClient Service
We work with passion and always to the best of our abilities
We take pride in our work and the quality thereof
We return calls within 24 hours
We build client relationships
We always give at least 100%
FUN IS FUNDAMENTAL - TEAMWORK
IS EVERYTHING
It’s about care, support and fun
We have fun together
We show sympathy, compassion and understanding
We give credit and recognition where due
We understand and respect diversity as well as one another’s
religious and cultural beliefs
A PASSION FOR PRINCIPLES
It’s about honesty and integrity
We stick to our principles, no matter what
We respect and trust each other
We do what we promise to do
We adhere to statutory and internal rules and regulations
We ensure our word is honour; we mean what we say
INSPIRED THINKING BRINGS INSPIRED RESULTS
It’s about the freedom to excel
We look for new ways to work more effectively
We think, freely, with integrity
We think outside the box
We share knowledge
We recognise each other’s original and innovative ideas
EXCEEDING EXPECTATIONS, EVERY TIME
It’s about taking personal responsibility for delivering
ExceptionalClient Service
We work with passion and always to the best of our abilities
We take pride in our work and the quality thereof
We return calls within 24 hours
We build client relationships
We always give at least 100%
FUN IS FUNDAMENTAL - TEAMWORK
IS EVERYTHING
It’s about care, support and fun
We have fun together
We show sympathy, compassion and understanding
We give credit and recognition where due
We understand and respect diversity as well as one another’s
religious and cultural beliefs
A PASSION FOR PRINCIPLES
It’s about honesty and integrity
We stick to our principles, no matter what
We respect and trust each other
We do what we promise to do
We adhere to statutory and internal rules and regulations
We ensure our word is honour; we mean what we say
INSPIRED THINKING BRINGS INSPIRED RESULTS
It’s about the freedom to excel
We look for new ways to work more effectively
We think, freely, with integrity
We think outside the box
We share knowledge
We recognise each other’s original and innovative ideas
CORE SUPPORT SERVICES
Our presence in the market, business growth, and support services to staff and clients are led by
• Business Development – Lana-Jane Pike
• Human Resources – Jaco Nel
• ICT – Nico Fourie
• Marketing –AshleyTruscott
• Risk – Japie Schoeman

EXCEPTIONALCLIENT SERVICE
At BDO, we strive every day to deliver a level of service that surpasses anything our clients have
come to expect.We do this by:
• anticipating client needs and being forthright in our views to ensure the best outcome for them;
• being clear, open and swift in our communication;
• creating value through giving clients up-to-date ideas and valuable insight and advice that they
can trust;
• providing the right environment for our people and the right people for our clients;
• agreeing to and meeting our commitments:We deliver what we promise, every day, for every
client.
SOCIALANDCHARITABLE INITIATIVES
We pride ourselves on being a firm with a large heart and our staff are always tremendously
supportive of all charitable initiatives we become involved in. Each of our offices supports a range of
local organisations. From collecting food for animal shelters, Christmas presents for under-privileged
children, making sandwiches for street children, hosting tea parties for the elderly, collecting warm
clothing and blankets, supporting Casual Day, Slipper Day, ‘Movember’ andAIDSAwareness Day,
to name a few. Hardly a week goes by without someone in one of our regions helping someone less
fortunate.
Our Corporate Social Investment projects are managed by our Evolution committee.Ask your HR
manager for more details on how you can become involved.

THE BDO LANGUAGE
A glossary of commonly used BDO terms
Thesearetheterms(theBDO‘language’)weuseonaday-to-daybasisinourbusiness.Whenwriting
letters,emails,proposalsandthelike,pleasebesuretousetheseratherthanotherterminology.Ifyou
areunsure,pleaseasktheMarketingDepartment.
@BDO The name of our internal newsletter.
Adviser The BDO International Corporate Identity Guide
stipulates the use of this word with an ‘e’ and not
an ‘o’.
Ambition This is our firm’s mission and vision.
APT Audit Process Tool. This is the methodology and
process that all BDO member firms use when
conducting an audit.
Associate Director The holder of this job title does not hold the same
rights and responsibilities as a company director *.
BDO network This makes reference to the BDO Network, which
comprises all the member firms of BDO
International.
BDO Pulse The name of our monthly client newsletter.
BS&A Business Services & Advisory.
Connect This refers to our global company intranet
Core support services Our description for the internal support services
within BDO: HR, Marketing, Business Develop-
ment, Finance, Admin, IT and Risk.
CRM Customer Relationship Management: This is the IT
platform we use to record and manage all our in-
teractions with our clients. It is also used to record
new business leads/potential clients.
CSR Corporate Social Responsibility (sometimes
referred to Corporate Social Investment or CSI).
This is the work we do to support vulnerable com-
munities within our respective regions. See also
Evolution.
CVI Corporate Visual Identity. This is the manual that
guards the BDO brand and its use by member firms
to ensure that the brand is portrayed correctly in
all markets. Correct use of the CVI ensures a strong
and recognisable brand.
Director * Refers to a director of one of our Advisory service
line companies. The designation comes with cer-
tain responsibilities, as governed by the Companies
Act 2008.
Evolution The name of our CSR committee.

Exceptional Client Service The programme that we run within the business
focusing on educating and upskilling staff so as to
provide the best service to our clients in all we do.
This programme will help us achieve our ambition.
Insights This refers to information we develop as a com-
pany such as reports or bulletins.
KAM Key Account Management. This is the programme
we have in place to ensure that we look after our
top clients to the very best of our abilities, making
them feel special and valued to BDO.
Leader for Exceptional Client Service This is the term we use to describe our ambition as
a company. It is also our brand promise.
Managing Partner The head of each of our offices.
Mid-size This describes the size of our organisation. We are
not as large as the Big 4 audit firms but still have
a significant presence (nationally and internation-
ally) which differentiates us from smaller audit and
advisory firms.
Partner Refers to a shareholder of BDO South Africa Inc,
the Audit practice in South Africa.
Publications This refers to the brochures and newsletters we
produce.
Professional services firm This is the term used to describe our type of organi-
sation. An organisation that requires professional
licences to operate or provide our service. In our
case – CAs and other business advisers.
RAS Risk Advisory Services.
Sector This is the term used to describe the industries we
work in as an organisation due to our client base
and experience.
Service lines Our description for the services we offer to exter-
nal clients. Other companies may refer to them as
‘Business Units’, ‘Business Lines’, ‘Divisions’ etc.
Shared Services These are the core support services that are shared
by all BDO regions in South Africa to ensure that
we all adopt and use the same policies, procedures
and brand identity, and can benefit from econo-
mies of scale.
Sharepoint This refers to our local company intranet. Only
staff have access to this essential tool for sharing
documents and knowledge.
Statucor Our Company Secretarial service line.
Values The day-to-day values that we all live by.
Xero™ Online accounting and advisory software provided
to clients through Business Services & Advisory.

www.bdo.co.za
/ bdoafrica
Find us on:
/bdo_sa /company/bdo-south-africa

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