Peter Trapasso is a freelance social media consultant and influencer with over 15 years of marketing experience. He has written over 750 articles and blog posts that have been published on websites like Examiner.com, Business2Community, and Yahoo. As a social media influencer, he has worked with major companies like Cisco, Microsoft, IBM, GM, and more on social media campaigns, product launches, and events. He maintains a large presence across social networks like Facebook, Twitter, Google+, and Pinterest.

1. Peter Trapasso
Social Media + Writing
Portfolio 2014
Contact Me: contact@petertrapasso.com

2. I’m a freelance social media consultant, blogger, and influencer.
Used by Cisco, Microsoft, IBM, and agencies.

3.  My social media campaigns, writing, and influence are used by IBM, Cisco, Microsoft, GM and more
 I have a top Klout score of 77, which puts me squarely in the top 10% of social media users
 I am a Social Media Marketer with 15+ years of marketing experience
 Including 11 years as a web marketer at Silicon Valley legend Sun Microsystems, now part of Oracle
 I have written and published over 750 articles and blog posts
My Bio

4. Social Media
Writing
Influencer Marketing
2014 Highlights

5. Social Media
Highlights

6. Social Media
Facebook
Twitter
Google+
Pinterest
Paid Social Ads
Analytics

7. Facebook profile
I manually built up this Facebook
account with over 2700 real, targeted
and influential friends.
https://www.facebook.com/petertra
passo
Facebook

8. Facebook campaign
This Facebook campaign involved
promoting a holiday contest for a
client. They received hundreds of
Likes, comments and shares.
Facebook

9. Twitter campaign
My tweets can get as many as 100
retweets or more as you can see in
this recent Twitter campaign that I
shared for Microsoft.
https://twitter.com/petertrapasso/sta
tus/542315735566262272
Twitter

10. Twitter campaign
105 Retweets were received on this
post as part of a twitter campaign for
an ophthalmic professional journal
eBook offer.
Twitter

11. Google+ profile
My Google Plus account has more
than 8,100 followers. It is one of the
one of the top 5000 Google+
accounts in the US.
https://plus.google.com/u/0/+PeterTr
apasso/posts
Google+

12. Google+ campaign
This Google Plus campaign was done
for a passport expediting service in
NYC. Their brand and messaging was
exposed to tens of thousands of
followers on many social channels
including Facebook, Twitter and
Pinterest.
Google+

13. Pinterest profile
I built up this Pinterest account from scratch
to 4,000 followers. I have created several
niche Pinterest boards for clients as well.
In 2014 I was also invited to Pinterest HQ for
focus group and brainstorming session.
http://www.pinterest.com/petertrapasso/
Pinterest

14. Pinterest viral pins
This pin went viral on Pinterest as
part of a promotion for an Examiner
news article. It still gets repins and
comments today.
Pinterest

15. Facebook Ads
I regularly run many different types
of Facebook Ads to promote pages
and boost posts.
https://www.facebook.com/toptrendi
ngnews
Paid Social Ads - Facebook

16. Twitter Ads
I have run several Twitter ad
campaigns.
Paid Social Ads - Twitter

17. Social Media Analytics
I use a wide range of analytics tools
to measure and report on KPIs
including Google Analytics, Facebook
Page Insights, Twitter Analytics,
Buffer, Hootsuite, and Pinterest
analytics I like to track pageviews,
monitor social channel data, and
some custom reporting.
Analytics

18. Writing
Highlights

19. Writing
Publications
Agency Work
CEO Interview series
Book Reviews

20.  Examiner.com
 Business2Community
 Yahoo! Small Business Advisor
 Social Media Today
Publications

21. Examiner.com
I wrote over 650 news and social
media articles for a TOP 50 website -
Examiner.com. Received over 1
million pageviews.
http://www.examiner.com/user-
peter-trapasso
Publications

22. Business 2 Community
Most recently one of my blog posts
received nearly 400 social shares. My
content has been featured on
Business 2 Community almost 50
times since 2012.
http://www.business2community.co
m/author/peter-trapasso
Publications

23. Yahoo! Small Business Advisor
I am often syndicated on Yahoo!
Small Business Advisor.
https://smallbusiness.yahoo.com/advi
sor/social-media-management-
strategy-30-minutes-day-infographic-
041731307.html
Publications

24. Social Media Today
I have been syndicated on Social Media
Today, a top social news website.
“Social Media Monitoring Tools
[INFOGRAPHIC]” got 300 social shares
as well.
http://www.socialmediatoday.com/user
s/peter-trapasso
Publications

25. iProspect
I wrote several blog posts for clients of iProspect,
the United States' leading digital performance
marketing agency.
“Top 6 Trends In Cloud Computing” received over
500 social shares and was syndicated on top tech
publications such as Business2Community, Yahoo!
Small Business Advisor and Social Media Today.
http://www.business2community.com/cloud-
computing/top-6-trends-cloud-computing-01006644
Agency Work – Blogging

26. Inboun
I wrote for a client of Inboun, a digital agency focused on the
content experience.
Client: moblico - Mobile app engagement and analytics
Blogging
"Top 5 mobile app loyalty programs to watch"
Also syndicated by Loyalty 360 – The loyalty marketers
association.
http://moblico.com/blog/marketer/top-mobile-app-loyalty-
programs/
Agency Work – Blogging

27. Triberr for Maventus
Software (MavSocial)
Blogging and Social media marketing campaign
I was hired as an influential blogger to promote
and endorse their brand, products and services,
including their flagship social media
management tool, MavSocial. I wrote three
1000-word blog posts and interviewed their
CEO. I then promoted the posts using my
extensive social media networks including
Facebook, Twitter, Google Plus, LinkedIn, and
Pinterest.
http://leaderswest.com/2014/10/23/social-media-
management-app-mavsocial-review-sponsored/
Agency Work – Brand Ambassador

28. Examiner.com
I launched a monthly series of
interviews where top startup CEO’s
from Silicon Valley to Silicon Alley are
featured, including the ex-CTO of
Facebook, Bret Taylor.
http://www.examiner.com/article/ceo
-interview-bret-taylor-of-quip-a-
beautifully-simple-productivity-app
CEO Interview series – Article

29. Guy Kawasaki - “The Art of Social
Media: Power Tips for Power
Users” - #1 Best Seller in Social
Media for Business (Amazon)
I did this review at the request of Guy Kawasaki’s publicist at
Random House (Penguin Books). I also received an advance
copy of the book and contributed to the book launch. The
review was also pinned to one of his own boards on
Pinterest.
It was shared over 100 times on social media.
The review was posted on my own blog, Amazon, Goodreads,
and NetGalley. It was also syndicated on Business 2
Community and Yahoo.
http://www.business2community.com/social-media/book-
review-art-social-media-power-tips-power-users-01086954
Book Reviews – Article

30. Influencer Marketing
Highlights

31. Cisco
I was invited to join a team of top social media
influencers for Cisco’s largest annual event ever.
Records were smashed by over 26,000
attendees at Moscone Center in San Francisco.
I covered all keynotes by live tweeting and
published an article promoting the event as
well.
http://www.examiner.com/article/cisco-live-
2014-record-breaking-conference-kicks-off-san-
francisco
Influencer Marketing – Live Event

32. Microsoft
I am an inaugural member of
Microsoft’s Store Ambassador
Program. Assembly at Edelman is
managing the program. As a member of
the Microsoft Store Ambassador
program I was part of an exclusive pilot
group made up of active community
members from social media who share
their passion, expertise and opinions
about Microsoft products and
technologies via online mediums.
Influencer Marketing – Brand Ambassador

33. IBM
I took part in IBM’s Watson Analytics
launch as a VIP influencer and social
media analyst.
I contributed events, chats, and a
private LinkedIn group hosted by
IBM.
Influencer Marketing – Product Launch

34. GM
GM (Canada) invited me to join GM's
Social Media Promotion Program.
Through collaborations with online
influencers, this initiative aimed to
inform the general public about GM's
2015 model releases. (September
2014)
Influencer Marketing – Twitter Marketing

35. Triberr for Maventus
Software
I was a Brand ambassador for a
marketing campaign
Client: MavSocial - Visual Content
Management & Social Publishing
cloud software
Influencer Marketing – Brand Ambassador

36. Feedback & Reviews

37. Rave Reviews

38. Contact Me Now
contact@petertrapasso.com