This document outlines different branches of psychology including: general psychology, comparative psychology, developmental psychology, genetic psychology, child psychology, adolescent psychology, senescent psychology, consumer psychology, industrial psychology, dynamic/personality psychology, social psychology, cognitive psychology, computer psychology, engineering psychology, clinical psychology, abnormal psychology, psychiatry, business psychology, and health psychology. It provides brief descriptions of each branch and the areas they focus on.
5. Animal or Comparative
Psychology
Investigates on the similarities and differences among
the different species of animals to develop a more
comprehensive understanding of the complexity of
behavior of human.
6. Developmental Psychology
Studies all aspects of
development including the
following:
Learning
Sensation and Perception
Language
Emotion
Behavior Processes
7. Genetic Psychology
Focuses on the investigation of the mechanisms of heredity
and studies how traits & characteristics transmitted from the
parents to the offspring can be altered through the use of
procedures developed in genetic engineering.
8. Sub-area
Child Psychology (0-12 years old)
Adolescent Psychology (13- 20 years old)
Senescent Psychology (20 and upyears old)
9. Consumer Psychology
ECONOMICS:
Proper and efficient use of available resources
for the maximum satisfaction of human wants.
1. Limited resources available.
2. Unlimited needs of
members of the household.
10. Concern in the Following
Areas..
Production
Distribution
Consumption
Goods and Services
11. Business or Consumer
Psychology
Deals with the study
of the behavior of
consumers. Researches
that deals with
products most
preferred by
consumers are in this
realm.
12. Abnormal Psychology
This field deals with the study
of the symptoms and etiologies
of various kinds of disorders,
such as:
Personality
Speech
Visual
Health-related
Orthopedic
Mental Disorders
FOCUS: Causes and Characteristics of each type of Disorder.
16. Clinical Psychology
This includes the study and
treatment of personality
disorders, as well as
breakdown in behavior. Clinical
psychologists should not be
confused with psychiatrists
who are medical doctors and
may therefore, prescribe drugs
for their patients.
17. Business Psychology
It's all about maximizing the prime asset of any
organization - its people. This is achieved
by recognizing the impact behavioral issues have on
the bottom line of any enterprise
and creating the most synergistic balance through
education, information and teamwork.
21. Computer Psychology
Plan the design and data
analysis of experiments that
require the kind of complex
calculations that can only be
done with ease on a computer.
May also work in the area of
artificial intelligence which uses
computers to perform the kind of
intellectual tasks that are
considered characteristics of
human thoughts
22. Engineering Psychology
Human Factors Engineering
Supplies information on human
capacities and limitations for
operating sophisticated
equipments
They assists the engineer in the
design of various equipment and
gadgets by providing him some
information on how the work of
man could be facilitated by such
equipment and gadgets.
23. Health Psychology
Applies the principles of psychology to the understanding of
health and illness. it tents to concern itself with bodily illness
and has a slight overlap with clinical psychology which is
primarily concerned with mental illness.
