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Why Science is your Next
New Business Target
Gemma Milne
Tech Innovation Strategist
Ogilvy Labs
@gkmilne1
@sciencedisrupt
@gkmilne1
@sciencedisrupt
@gkmilne1
@sciencedisrupt
@gkmilne1
@sciencedisrupt
@gkmilne1
@sciencedisrupt
Communicatio
n
Openness
@gkmilne1
@sciencedisrupt
 The way we learn
 The way we work
 The way we improve
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
Openne
ss
@gkmilne1
@sciencedisrupt
 The way we are inspired
 The way we sell
 The way we report
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicati
on
@gkmilne1
@sciencedisrupt
Communicatio
n
Openness
@gkmilne1
@sciencedisrupt
So why should you care?
@gkmilne1
@sciencedisrupt
@gkmilne1
@sciencedisrupt
£10m
£4m
£17.2m
£30m
@gkmilne1
@sciencedisrupt
$5.8bn (& $4bn)
@gkmilne1
@sciencedisrupt
Thank You.
Gemma Milne
Tech Innovation Strategist // Ogilvy Labs
Co-Founder // Science: Disrupt
@gkmilne1
@sciencedisrupt
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Why Science is Your Next New Business Target

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For this year's Innovation Stories event at Digitas LBi, I decided to speak not about future technology or stories of innovation but instead about what I feel to be a key area which the advertising industry tends to stay away from: science.

If you think about the science industry currently being at the cusp of change (like the tech industry was 20 years ago), it can be reframed from being a stuffy, boring, unattainable, slow industry to one which is, well, sexy. I believe there are 2 key things which it needs to really push forward - openness and communication.

But the science industry is not just a charity case in need of help - there are significant funds channeled into the industry to help engage the public and create business innovation out of research...money which ad agencies could spend pretty wisely and really help the industry achieve its full potential...

Science should be our next new business target.

Veröffentlicht in: Wissenschaft
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Why Science is Your Next New Business Target

  1. 1. Why Science is your Next New Business Target Gemma Milne Tech Innovation Strategist Ogilvy Labs @gkmilne1 @sciencedisrupt
  2. 2. @gkmilne1 @sciencedisrupt
  3. 3. @gkmilne1 @sciencedisrupt
  4. 4. @gkmilne1 @sciencedisrupt
  5. 5. @gkmilne1 @sciencedisrupt
  6. 6. Communicatio n Openness @gkmilne1 @sciencedisrupt
  7. 7.  The way we learn  The way we work  The way we improve Openne ss @gkmilne1 @sciencedisrupt
  8. 8. Openne ss @gkmilne1 @sciencedisrupt
  9. 9. Openne ss @gkmilne1 @sciencedisrupt
  10. 10. Openne ss @gkmilne1 @sciencedisrupt
  11. 11. Openne ss @gkmilne1 @sciencedisrupt
  12. 12. Openne ss @gkmilne1 @sciencedisrupt
  13. 13. Openne ss @gkmilne1 @sciencedisrupt
  14. 14.  The way we are inspired  The way we sell  The way we report Communicati on @gkmilne1 @sciencedisrupt
  15. 15. Communicati on @gkmilne1 @sciencedisrupt
  16. 16. Communicati on @gkmilne1 @sciencedisrupt
  17. 17. Communicati on @gkmilne1 @sciencedisrupt
  18. 18. Communicati on @gkmilne1 @sciencedisrupt
  19. 19. Communicati on @gkmilne1 @sciencedisrupt
  20. 20. Communicati on @gkmilne1 @sciencedisrupt
  21. 21. Communicati on @gkmilne1 @sciencedisrupt
  22. 22. Communicati on @gkmilne1 @sciencedisrupt
  23. 23. Communicatio n Openness @gkmilne1 @sciencedisrupt
  24. 24. So why should you care? @gkmilne1 @sciencedisrupt
  25. 25. @gkmilne1 @sciencedisrupt £10m £4m £17.2m £30m
  26. 26. @gkmilne1 @sciencedisrupt $5.8bn (& $4bn)
  27. 27. @gkmilne1 @sciencedisrupt
  28. 28. Thank You. Gemma Milne Tech Innovation Strategist // Ogilvy Labs Co-Founder // Science: Disrupt @gkmilne1 @sciencedisrupt

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