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contact@gemmaamyelliott.com
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BRANDING | GRAPHICS | LLUSTRATION
gemmaamyelliott
uk.linkedin.com/in/gemmaamyelliott
@gemmaamyelliott
gemmaamyelliott_

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A NEW ONLINE FASHION RETAILER

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WHO ARE WE?
ONLINE FASHION STORE
YOUNG WOMEN
ON - TREND BODY POSITIVE
DIVERSITY
SIZES4-24
WE LIKE ALL GIRLS

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WHAT DO WE WANT TO DO?
PROMOTE BODY POSITIVITY
AND HELP YOUNG WOMEN
LOVE THEIR BODIES, BECAUSE
WE LIKE ALL GIRLS!

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WE LIKE ALL GIRLS CAMPAIGN
We like all girls is our body positivity campaign that will
run across all platforms: social media, branding and
promotional products as well as limited edtiion t shirts,
on our website and launch event goodie bags
We like all girls was inspired by a young girl who
thought she couldn’t be friends with someone because
of her size. We want to inspire women to wear what they
want and feel incredible in it.

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T SHIRT DESIGN

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T SHIRT FINAL OUTCOME

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BUSINESS CARD DESIGN

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BUSINESS CARD FINAL OUTCOME

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FLYER DESIGN

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FLYER FINAL OUTCOME

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IPHONE CASE DESIGN / FINAL OUTCOME

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MAILING BAG DESIGN

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MAILING BAG FINAL OUTCOME

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PREMIUM BOX PACKAGING DESIGN

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PREMIUM BOX PACKAGING FINAL OUTCOME

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GOODIE BAG DESIGN AND FINAL OUTCOME

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THE WEBSITE
CHECK OUT THE WEBSITE AT
WWW.NEWFACERETAILER.CO.UK

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RAVENSBOURNE DEGREE SHOW
TICKET AND FLYER
DESIGN COMPETITION

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THE BRIEF
To create a private
view ticket for the Fash-
ion Promotion degree
show. It is essential
that the ticket looks and
feels like quality, there
is an awareness of
good design and the
ticket is in keeping with
the exhibition theme,
Modern Industrial.
The fonts are either
‘Arial’ or ‘Berthold
Akzidenz Grotesk.
The colours are ei-
ther black and or-
ange (deep intense
orange, same as the
portfolio end papers)
or Grey and orange
as in the portfolios.

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INSPIRATION MOOD BOARD AND COLOUR STORY

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DESIGN EXPLORATION AND CONCEPT

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A6 INVITE DESIGN

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A6 FLYER DESIGN

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DESIGN AND ART DIRECTION
PANTONE COLOUR
COMPETITION

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PANTONE COLOUR COMPETITION
THE BRIEF
THE CHALLENGE
Reimagine your hometown through a new
colourscheme.Thinkabouteverythingthat
this identity could include, physical and
digital: logo, transport, wayfinding, etc.
‘Hometown’ could mean where
you’re from, where you are now, or
just a place that you feel you be-
long – even if you’ve never lived there.
WHO IT’S FOR
The people, organisations, business-
es, and communities that make up your
hometown. Your solution should be some-
thing that everyone who lives, works,
or is part of your hometown can own,
adopt and experience, whoever they are.

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ABOUT MY HOMETOWN
SKELMERSDALE IS A TOWN IN WEST LANCASHIRE, WITH A POPULATION OF
38, 813 RECORDED IN 2006.THIS IS THE PLACE I CALL HOME. HOME IS WHERE THE HEART IS,
AND MY HEART BELONGS TO THE PEOPLE RESIDING IN SKELMERSDALE. MY LITTLE SISTER, MY
BOYFRIEND, MY MOTHER, MY FAMILY, MY FRIENDS AND EXTENDED FAMILY.
ALTHOUGH I CONSIDER SKELMERSDALE MY HOME, I’M HARDLY EVER THERE AS I CURRENTLY
WORK AND STUDY IN LONDON. IF IT WASN’T FOR THE PEOPLE I LOVE, I WOULD NEVER GO BACK.
THROUGH COLOUR I INTEND TO BRING THE PEOPLE OF MY HOMETOWN CLOSER AND HELP THE
THE RESIDENTS FEEL SAFER AND HAPPIER. LIKE IT ONCE WAS.

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RESEARCH
IN JUST 11 MONTHS, THERE WAS 428 ACCOUNTS OF ANTI SOCIAL BEHAVIOUR IN SKELMERSDALE
ALONG WITH 158 ACCOUNTS OF CRIMINAL DAMAGE AND 109 RECORDED VIOLENT CRIMES. THE
TOWN HAS BECOME MORE INCREASINGLY ASSOCIATED WITH CRIME, DRUGS AND
GANGS AND THE SITUATION HAS WORSENED OVER THE PAST 5 YEARS.
THE MAJORITY OF MY FAMILY AND FRIENDS FEEL UNSAFE IN MOST AREAS OF THE TOWN, WITH GANGS
TAKING OVER MANY COMMON PLACES INTIMIDATING PASSERS BY..THERE IS A HUGE SHORTAGE OF
LIGHTING DUE TO CRIMINAL DAMAGE LEAVING RESIDENTS UNSECURE WHEN DARKNESS HITS.
THERE IS ALSO A LACK OF BUS SHELTERS, WASTE BINS, CIGARETTE BINGS AND DOG BINS DUE TO CRIMINAL
DAMAGE. THIS CREATES A MESSY EXTERIOR AND GIVES THE TOWN A BAD NAME, WHICH CAN ONLY HAVE
NEGATIVE EFFECTS ON LOCAL BUSINESSES.

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THE IDEA
COLOUR MY HOMETOWN IS AN APP
THAT WILL HELP THE PEOPLE OF
SKELMERSDALE CONNECT AND
ENSURE IT IS A SAFER ENVIRONMENT
TO WORK AND LIVE IN.
THROUGH A GPS SYSTEM/MAP AND
WITH THE USE OF COLOUR, THE APP
CAN HELP DETERMINE AREAS THAT
NEED ATTENTION OR PROMOTE
AREAS OR PLACES THAT ARE SAFE.
PLACES/AREAS OF SKELMERSDALE
WILL BE COLOUR CODED ON THE MAP
BY THE PEOPLE RESIDING HERE. IN
ORDER TO ACHIEVE A HAPPIER,
SAFER, FRIENDLIER PLACE TO BE.
- GPS SYSTEM WITH LOCATION
SERVICE FEATURE
-THE MAP WILL BE COLOUR
CODED, IN REFERENCE TO A
COLOUR GUIDE.
- THE COLOUR GUIDE WILL BE
AVAILABLE ON THE APP FOR
EVERYONE TO SEE.
- VOTING SYSTEM IN CASE
THE PEOPLE OF SKELMERSDALE
DO NOT AGREE WITH A COLOUR
CODING DECISION.
OPENING SCREEN

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COLOUR GUIDE
THE MAP OF SKELMERSDALE ON THE APP WILL BE COLOUR CODED IN
REFERENCE TO THESE COLOUR GUIDELINES. THE COLOURS WILL INDICATE
IF A SPECIFIC AREA WILL BE IN HIGH OR LOW RISK OF CRIME OR ANTI SOCIAL BEHAVIOUR.
THE LEVEL OF CRIME/ANTI SOCIAL BEHAVIOUR COLOUR CODES CAN BE NARROWED
DOWN TO A SPECIFIC STREET OR ROAD AND NOT JUST LARGE AREAS. GIVING
THE RESIDENTS OF SKELMERSDALE A MORE CLEAR VIEW OF WHICH AREAS TO AVOID AND
WHICH STREETS ARE SAFER. THIS CAN HELP ANYONE TO AVOID CERTAIN PATHS WHEN WALKING
ALONE AND EVEN MORE SO AT NIGHT TIME.
LEVEL OF CRIME AND ANTI SOCIAL BEHAVIOUR
HIGH MEDIUM LOW

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COLOUR GUIDE II
THIS COLOUR CODE
CAN BE TAGGED IN
SPECIFIC AREAS TO
SHOW AN
IMPROVEMENT
IS NEEDED.
(MORE DOG BINS,
LITTER BINS ETC)
THIS COLOUR CODE
CAN BE TAGGED IN
ORDER TO SHOW
PARKS, FIELDS,
TRAILS AND NATURE
FOR PETS AND
ANYONE WANTING
NICE SCENERY.
THIS COLOUR CODE
CAN BE TAGGED IN
ORDER TO SHOW
ALL OF THE FAMILY
FRIENDLY AREAS
IN THE TOWN.
INCLUDING ACTIVITIES,
RESTAURANTS AND
SAFE PLACES.
ATTENTION NEEDED ANIMAL FRIENDLY FAMILY FRIENDLY

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THE APP
HOMEPAGE MAP COLOUR GUIDE

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THE MAP
THESE ARE VARIATIONS OF WHAT THE MAP COULD LOOK LIKE.
JUST AN EXAMPLE WITH THE COLOUR CODING IN CERTAIN AREAS.
RED: HIGH LEVEL
OF ANTI
SOCIAL BEHAVIOUR
ORANGE: MEDUM
LEVEL OF ANTI
SOCIAL BEHAVIOUR
YELLOW: LOW LEVEL
OF ANTI SOCIAL
BEHAVIOUR
BLUE: ATTENTION NEEDED
GREEN: ANIMAL FRIENDLY
PURPLE: FAMILY FRIENDLY

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ALL WALKS: DIVERSITY NOW!
FASHION ILLUSTRATION
COMPETITION

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FASHION ILLUSTRATION COMPETITION
THE BRIEF
NOW! is the time for creatives
to boldly vision a fashion future
which steps beyond stereo-
types, redefines boundaries
andcelebratesawiderrangeof
beautyandbodyidealsinage,
size, race and physical ability.
A fashion future that empowers
and emboldens the viewer and
the wearer, envisioning impact-
ful, emotionally considerate,
commercially relevant prac-
tice in all areas of the industry.
Help us build a library of
fashion design, imagery
and communication that
celebrates difference of
skin tone, age, size and
body type, to encour-
age debate about the
psychological impact
of fashion on our lives.
F A S H I O N
C O M M U N I C A T I O N
Graphic Poster: Punchy, pro-
vocative commentary on di-
versity. Typographic or with
accompanying image that
works as a call to action for
All Walks beyond the Cat-
walk, content must offer a
unique take on the subject of
individuality and appearance.

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INSPIRATION
'iwastold
iwastoofat
toworkin
fashion’

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CONCEPT
INSPIRATION AND IMAGES TAKEN FROM DIFFERENT DIVERSITY
CAMPAIGNS, INCLUDING ALL WALKS SIZE ME UP AND #WELIKEALLGIRLS
FROM MY FINAL MAJOR PROJECT

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ILLUSTRATION IDEAS

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FINAL ILLUSTRATION
#DIVERSITYNOW

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