This document summarizes internet and advertising trends across Central and Eastern European markets based on a review by Gemius, an internet market research firm. It finds that online advertising is growing faster in CEE countries than in Western Europe, with growth rates of 35-50% annually. Internet and broadband penetration is increasing across the region but varies between countries, with Poland, Russia, and Ukraine showing higher rates than others. The document also examines blogging platforms and finds that local blogging sites dominate in CEE countries, though global platforms like Blogger are also popular. Measurement of blog audiences is challenging due to factors like single users accessing on multiple devices or accounts.
20. Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com 17,07% local freeblog.hu 19,51% local blogter.hu 33,89% local blog.hu Hungary 39,08% local blog.cz Czech Republic 23,48% local bloger.hr 32,42% local blog.hr Croatia global blogspot 11,20% local blog.bg Bulgaria
21. Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com 13,23% local blox.pl 18,68% local blog.onet.pl Poland 23.38% local blogas.lt Lithuania local klub.lv Latvia
22. Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine Liveinternet.ru 18,64% Livejournal.com Russia