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Mini report on H1 2011 trends based on gemiusRanking data
1. H1 2011 trends on the
internet market
.
Mini-report based on
gemiusRanking data
August 2011
http://rankingcee.com/
2. Introduction
The source of data is the Gemius web
analytics service, gemiusTraffic. It is the
number 1 site-centric research in CEE and
Denmark, and a popular tool in the Middle
East as well as in Israel.
The data is gathered by means of scripts
embedded in the web sites using
gemiusTraffic. Web pages monitored by
Gemius act as internet ‘receptors’ collecting data which,
after it is aggregated, becomes the basis for gemiusRanking Countries included in the results:
results. Bulgaria, Belarus, the Czech
Republic, Estonia, Hungary,
If no specific country is indicated, the results in the report Lithuania, Latvia, Poland, Russia,
are aggregated for all the markets. To see detailed weekly Slovakia, Turkey, Ukraine, MENA
rankings for any of the countries visit region.
http://rankingcee.com/
3. H1 2011 trends - internet market in numbers
As far as browsers are concerned, in H1 2011 we observed the end of the Firefox’s long-lasting
chase after the Microsoft product. April 2011 saw the victory of Firefox, and since then it leads
the ranking.
Apart from the struggle raging at the top of the ranking, some interesting changes at no. 3 and
4 may be noted: Google’s Chrome, which at the beginning of the year overtook Opera, is
rapidly gaining share in the generated page views.
The question remaining for the ensuing
part of 2011 and next years is: will
Chrome’s share exceed that of the
recent leader, MSIE?
4. H1 2011 trends - internet market in numbers
There has been a spectacular reshuffle on the mobile browsers’ market. The
Safari mobile browser outrun Opera Mini, which was the market leader until
May 2011.
Symbian leads the mobile devices’ OS ranking - we may still expect some
interesting changes there. The share of Android has grown by 0.16 percentage
point in the last six months, while that of Symbian, the current leader, the
same period was as little as 0.01 pp.
iPhone OS, competing for the second position all
through the last year, is at present the no. 3 with a
0.29% share.
The final outcome of the situation mainly depends on
Android – will it beat Symbian and thus become the
leader, simultaneously distancing iPhone OS, whose
share is lower by just 0.02 pp?
5. H1 2011 trends - internet market in numbers
The share of page views made with the use of iPads is
approaching that of iPhones - the share of page views
generated with the former has increased by nearly 17
percentage points since June 2010, when it was 3rd in the
ranking. At present, it is only a slight advantage of 0.46 pp
which distances iPhone from the best-selling tablet.
The year 2011 will most probably see the growth of iPads domination and the loss in Nokia
devices share. The share of the last year’s no. 2, Nokia 5800, has decreased by almost 2.5
percentage points since June 2010.
6. Top 5 browsers in H1 2011
The percentage share of page views made with the most popular browsers groups
(all versions)
40,00%
35,00%
30,00%
25,00% Firefox
MSIE
20,00%
Chrome
15,00% Opera
Safari
10,00%
5,00%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
7. Web browsers - Firefox in H1 2011
The percentage share of page views made with the Firefox browser’s versions
90,00%
80,00%
70,00%
60,00%
Firefox 3.0
50,00% Firefox 3.5
Firefox 3.6
40,00%
Firefox 4.0
30,00%
Firefox 5.0
20,00%
10,00%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
8. Web browsers - Chrome in H1 2011
The percentage share of page views made with the Chrome browser’s versions
100%
90%
80% Chrome 5.0
70% Chrome 6.0
Chrome 7.0
60%
Chrome 8.0
50%
Chrome 9.0
40% Chrome 10.0
30% Chrome 11.0
Chrome 12.0
20%
Chrome 13.0
10%
0%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
9. Web browsers - MSIE in H1 2011
The percentage share of page views made with the IE browser’s versions
70%
60%
50%
40% MSIE 6.0
MSIE 7.0
30% MSIE 8.0
MSIE 9.0
20%
10%
0%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
10. Web browsers - Opera in H1 2011
The percentage share of page views made with the Opera browser’s versions
90%
80%
Opera 9.2
70%
Opera 9.5
60% Opera 9.6
Opera 10.0
50%
Opera 10.1
40% Opera 10.5
30% Opera 10.6
Opera 11.0
20%
Opera 11.1
10% Opera 11.5
0%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
11. Mobile devices – Operating Systems
Changes in the OS popularity ranking: Symbian, Android and iPhoneOS
0,40%
0,35%
0,30%
0,25%
Android
0,20%
Symbian
0,15% iPhoneOS
0,10%
0,05%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
12. Mobile devices – Web browsers
The percentage share of page views made with the most popular mobile browsers
0,80%
0,70%
0,60%
0,50%
SafariMobile
0,40%
OperaMini
0,30% SymbianBrowsers
0,20%
0,10%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
13. Mobile devices – Web browsers
The percentage share of page views made with the most popular mobile browsers
June 2011
0,8%
0,7%
0,6%
0,5%
0,4%
0,3%
0,2%
0,1%
0,0%
SafariMobile OperaMini SymbianBrowser
Source: Gemius, gemiusTraffic, 06.2011 all countries (http://rankingcee.com/)
06.2011;
14. Mobile devices – top 3 manufacturers
Percentage share of page views made with the most popular mobile devices
(by manufacturers)
45,00%
40,00%
35,00%
30,00%
25,00%
Apple
Nokia
20,00%
Sony Ericsson
15,00%
10,00%
5,00%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
15. Mobile devices – top 5 models
Percentage share of page views made with the most popular mobile devices
(models)
25,00%
20,00%
15,00% iPhone
iPad
Nokia 5800
iPod
10,00%
Nokia 5130 XpressMusic
5,00%
0,00%
01.2011 02.2011 03.2011 04.2011 05.2011 06.2011
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
16. Mobile devices – iPhone vs. iPad
Percentage share of page views generated with Apple's mobile devices (iPhone
and iPad) in the countries included in gemiusRanking
45%
40%
35%
30%
25%
iPhone 06.2010
20% iPhone 06.2011
iPad 06.2010
15%
iPad 06.2011
10%
5%
0%
Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
19. Markets & Experience
2 thousand clients
9 victorious internet tenders
11 years of experience
markets
20. Clients & Services
600 marketing research projects a year
1000 campaigns monitored a month
2000 clients
95%
of online
publishers in CEE
and Denmark
uses gemiusTraffic
21. Technical details
250 Servers in Europe and Middle East
250 Thousand measured websites
200Billion page views/month
1Petabyte
of data processed a month
