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E-commerce 2009:
trendy a názory
V!zkum mezi "esk!mi internetov!mi u#ivateli

Bezplatná zpráva
O v!zkumu


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eCommerce 2009 short version

  • 1. E-commerce 2009: trendy a názory V!zkum mezi "esk!mi internetov!mi u#ivateli Bezplatná zpráva
  • 2. O v!zkumu !"#$%&'()*"%'(+&+,#-.+%*/01+234%0#-25+!! "#$%&&"'$"! ())*6% 3#+()% 741"% '($*+2+,"% *% 8+039% (+'-715:+% 0'$1+;,$0<% =+>5-0% *+% 0'$1-'():5% 0+% 0'$1+;,$0#>5% +",-.&/$,! .! 0"-1'2&! 3%456-78?% !"#$% 0#-25+% .+% 0$-;)0<% */&3->,9@$% '($.+3#-6% 3#+(9@$% 0+% A;"0#,B% ,C3$153%&+>B%0#D+2,B%"%*/:@$2,B%E*($'4?%% Cíle F1"*,B>% :B1+>% */&3->-% 741$% &.50G#% *&#"@% ;+03/:@% 5,#+(,+#$*/:@% -H5*"#+1I% 3% ,"3-'$*),B%'D+0%5,#+(,+#%"%#$@$6%."3%*4-HB*".B% Zem! zahrnuty do studie E-commerce 2009 5,#+(,+#$*9%$7:@$24%"%5,#+(,+#$*9%"-3:+?%% Zem!, kde byla provedena studie E-commerce 2009 je uvedena v tmav! "edé; zem!, která je Q% 8+039% (+'-715:+% 0+% -03-#+;,514% #D5% zahrnuta v této studii, je vyzna#ena mod$e. 0$-*50+.B:B% 0#-25+P% '(*,B% 0+% 3$,"1"% *% ($:+% KLLM6%2(-@)%*%($:+%KLLN6%#D+<%*%($:+%KLLO?% Obsah Kompletní studie T()#3)% *+(&+% &'()*4% '(+&+,#-.+% *47(",9% J1,)%*+(&+%&'()*4%$70"@-.+%A2".+6% */01+234% &"% ($3% KLLO% *% '$2$7C% U("VI% "% 0@($>)H2C,9%*%'(I&3->+:@%'($*+2+,/:@%*% '(+&+,#-.+%@1"*,B%&.5W#C,B%*%'$'50,9%V$(>C?% ($:+%KLLM6%KLLN%"%KLLO6%"%'(+&+,#-.+P% • %Q&#"@%3%,"3-'$*),B%,"%5,#+(,+#-% • %R(+3*+,:5%,"3-'$*),B%,"%5,#+(,+#-% • %S+7DB;+3%;+03/:@%5,#+(,+#$*/:@%$7:@$2I% • %Q&#"@%3%,"3-'$*),B%*%5,#+(,+#$*/:@% $7:@$2+:@% • %S+7DB;+3%;+03/:@%5,#+(,+#$*/:@%"-3:B% • %Q&#"@%3%,"3-'$*),B%,"%5,#+(,+#$*/:@% "-3:B:@%% Q%'DB'"2+:@6%324%*/01+234%7414%0($*,"#+1,96% 0#"G0G:39%*/&,">,$0G%.+2,$#15*/:@%($&2B1I% >+&5%($34%KLLM6%KLLN%"%KLLO%7414% &"&,">+,),4?%
  • 3. Vztah k nakupování obecn$ `$ Q)0%7C@+>%,"3-'$*),B%&".B>)%,+.*B:+% QB:+% ,+H% '$1$*5,"% ;+03/:@% 5,#+(,+#$*/:@% ]3($>C%3"H2$2+,,B@$%,)3-'-%'$#("*5,^a% -H5*"#+1I% >)% ()2"% ,"3-'$*),B?% X+U"G*,B% *&#"@% 3% ,"3-'$*),B%*4.)2D51"%'$-&+%.+2,"%'CG,"%&%,5:@?%% U"et$ení pen!z 34% JD5% ,"3-'$*),B% 0+% ;+W<% 5,#+(,+#$*B% -H5*"#+19% Jak strávit nakupováním co &">CD-.B%,+.;"0#C.5%,"%#$6%."3%-W+#D5#%'+,B&+%"%;"0?% 24% nejmén! #asu X)01+2-.+% ,)3-'% '($2-3#I% ,+.*4WWB% 3*"15#4% "% Nákup produkt% nejlep"í kvality 17% 0#()*+,B%*$1,9@$%;"0-%'DB.+>,/>%&'I0$7+>?% Y,#+(,+#% 0+% 0#)*)% 0#)1+% ;"0#C.5% '$-HB*",/>% P$íjemné strávení #asu 14% &2($.+>% 5,V$(>":B% $% '1),$*",9>% ,)3-'-% &7$HB?% Q/01+234% */&3->-% -% #D+:@% #$'% 3"#+U$(5B% &I0#)*".B% Ostatní 5% 0#"751,B% .5H% $2% ($3-% KLLN?% !4% &"@(,-.B% 0'$#D+7,B% +1+3#($,53-% "% 2$>):B% 0'$#D+75;+6% :+0#$*,B% 01-H74% T!&ko $íci 6% "% #+1+V$,4% "% =Z[% 2$'134% ]3"H2$-% &% 3"#+U$(5B% ;<$=>?@@$A$6BC,1'C$"*()#'-*'D$ -*+21"%'D5715H,C%'$1$*5,"%(+0'$,2+,#I^?%% [,$@$% (+0'$,2+,#I% &B03)*)% 5,V$(>":+% $% '($2-3#+:@% 3($>C% 5,#+(,+#-% #"39% $0$7,C% 'DB>$% $2% '($2"*";+?%_B03)*),B%5,V$(>":B%$%R[`=%'($2-3#+:@%](4:@1$$7()#3$*9%&7$HB^%."3$%.+%3$0>+G3"%,+7$% '$#("*5,4%$7*431+%,+&"@(,-.+%*4@1+2)*),B%,"%5,#+(,+#-?%J$3-2%.2+%$%#4#$%'($2-3#46%'"3%.0$-%0#)1+% @1"*,B>%&2($.+>%5,V$(>":B%'D)#+19%,+7$%($25,"6%,)01+2-.B%'($2"*";5%'DB>$%*%$7:@$2C%"%(+31">4?%Q+% 0($*,),B%0%($3+>%KLLN%"1+%*%#C:@#$%'DB'"2+:@%5,#+(,+#%01$-HB%."3$%&2($.%5,V$(>":B%>,$@+>%;"0#C.5?%% J$3-2%0+%($&@$2,+#+%'($%,)3-'%,"%5,#+(,+#-6%32+%,+.;"0#C.5%@1+2)#+%5,V$(>":+%$% */($7:B:@a% Spot$ební elektronika a domácí spot$ebi#e 56% 4% 6% 24% 6% Cestování 55% 8% 12% 4% 16% Telefony a p$íslu"enství 52% 5% 24% 12% Jízdenky na vlak, autobus, letenky 49% 31% 14% Po#íta#ov' software 45% 10% 14% 4% 24% Po#íta#ov' hardware 45% 10% 16% 23% Fotografické vybavení 43% 6% 19% 26% Knihy, CD, filmy 42% 8% 5% 5% 25% 4% 11% Vstupenky do kina nebo do divadla 39% 5%4% 4% 22% 4% 22% Na internetu U p$átel a rodiny !"#$%"&'()&"*'%'#(% V reklamách V tisku $)"*+*'%&,*$-&%$./0/ U prodejc% Z jin'ch zdroj% $1#-'#%/$)#-$23$(4"/%5$6 $7"&89:$ Nehledám informace, nebo nekupuji tyto produkty ;<$=>?@@$A$6BC,1'C$"*()#'-*'D$
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