3. Default Landing page
• All new visitors are redirected to this page
• All contests, games, quizzes and prizes
were showcased
• Easy access to links on other tabs
• Illicit interest right from the beginning
• Refer friends
• Buy products
8. Fanpage statistics
Over a 1000 fans as of today
Fans growing at a tremedous rate everyday during the campaign
9. Talking to the right people
91% of the audience fell into the category of young adults
and adults
Healthy Male to Female ratio as well
10. Page views
Unique page views spurted and sustained when the campaign
was brought live
Page views touched 500 and over 300 unique view: over 66%
people revisited the page
11. Media Consumption
Spikes when new media was put up. These also coincide with
spikes in page views
In short, people love photos, audio and videos. These can be used
as strong influencers to send the message across.
14. Interactions
• User interaction on page can be seen on
almost every post
• Post are funny and cocky to appeal to the
target audience
• Contests announced over posts
• Users putting up content
16. Game statistics
• 768 monthly active users
• 5 Star ratings by users (out of 5)
• Publish story to feed at the end of game
Playing the game lets you contribute
towards condom donation
Live counter on the wall tab for condoms
donated so far
18. Statistics
• 506 active users
• 4 Star rating by users (out of 5)
Consists of cheeky questions with whacky
answers
19. Ride for safety
• Condom donations and
raising awareness
• Encourage participation and
highlight through Facebook
• Celebrity endorsements
including Juhi Chawla and
others
• Royal Enfield riders club also
participated in this event
• People like to associate
themselves with social causes,
something with a greater
purpose
20. Media
• Self serving ads used on Facebook
Total Impressions: 3,228,146
Click Through: 3,320
Action: 940
CTR: 0.10
CTA: 0.03
