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Breakbounce eowt party - Social Media Marketing Services

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Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.

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Breakbounce eowt party - Social Media Marketing Services

  1. 1. www.geekcreativeagency.com
  2. 2. About Breakbounce • Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression. • Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color. Breakbounce always adds a little extra something to the clothes taking fashion to the next level. www.geekcreativeagency.com
  3. 3. Breakbounce- End of The World Event
  4. 4. The Idea The event was designed to coincide with the end of the world as predicted in the Mayan Calendar - 21.12.2012. The event was held at Pebble – Palace grounds on the 21st,22nd & 23rd December from 12.00 – 11.30pm www.geekcreativeagency.com
  5. 5. About the event The End of the World Festival was a Registered property of Rice’s Obliquity. The Event aim’s was to bring all of Bangalore’s DJs to one venue, making for the largest Celebration of Bangalore and its DJ’s. 60 DJs | 2 stages | 3 Days of party www.geekcreativeagency.com
  6. 6. Facebook campaign • When the event was just around the corner we started the “Have You Breakbounce’d yet?” contest • This contest helped to create the buzz we needed to get more users from the page to attend the event • During the course of the event a total of 7 posts were uploaded focusing on the more popular DJs and product displays • Performing live coverage of the event on the page helped to maintain the impact of the whole event.
  7. 7. Breakbounce Facebook poster www.geekcreativeagency.com
  8. 8. The following posts had the most number of likes
  9. 9. Twitter • During the event user engagement was high at a rate. • We got 16 mentions, 9 retweets and 7 users using #Breakbounce in their tweets. • Out of the 16 mentions – 2 DJs tagged us in their tweets • The End of The World contest which was being run during the event we got 4 users who posted their pics.
  10. 10. Contest Announcements • During the event we co-ordinated with the MC to have constant announcements about the twitter contest. • This particular task helped to drive engagement onto the twitter page.
  11. 11. Highlights Growth of 6555 users during the period with 284 users talking about this party. Garnered over 10800+ fans on Facebook and launched the Twitter account with 18 followers on it. Breakbounce EOTW party resulting in fan growth and followers on the handle Positive and enthusiastic response for the contest hosted on Facebook
  12. 12. Learnings • Page content strategy keeping the fan base engaged with the brand • Need to look at content based on routes to better gauge performance • Online campaigns, contests, event activations and give-aways effective in generating fan-base and engagement for the brand • Breakbounce products need to get more interaction amongst the content on the page
  13. 13. Thank you !

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