Prezentacja Serhiya Tatarchuka (RIA Media, Winnica) na konferencji Digital Journalism Days (3 października 2013) w Agorze.

1. SEO&SMO
tactics in online journalism

2. What do you do on the Internet to
your online day?

3. As for me
I spend most of the time I am online
on

4. Most people use the Internet to
search the information they need
read about opinions which are
important to their friends
read their own direct messages

5. Online marketers called it:
e-mail marketing
social media
optimization
(SMO)
search engines
optimization (SEO)
read their own direct messages
read about opinions which are
important to their friends
search the information they need

6. Is it difficult? NO!

7. Email marketing
for journalists
If you have good content, ask your visitor to
subscribe for interesting topics:
bad way:

8. Email marketing
for journalists
If you have good content, ask your visitor to
subscribe for interesting topics:
good way:

9. Email marketing for journalists
Send your news letters twice a day - in the morning
and in the evening
Use logo and the similar style with your main site
Don`t spam! Use special mailing services.

10. Search engine optimization (SEO)
for journalists
Google News Submissions
Google News Specific Sitemaps
Author
Google News snippets appear in standard SERP’s (Search engine results
pages) and can offer quick promotion to high positions for specific news
pieces.
XML sitemaps are a great way to feed any new URLs on your website
to Google,
Adding the rel=”author” tag to each news piece will determine the
author of the content and will help to increase the authority of the news
site.

11. Search engine optimization (SEO)
for journalists
Use special meta-tags
<meta name=”news_keywords” content=”keywords specific to the article”>
News sites have specific meta tags to make sure an article appears for specific
search queries in Google News search and can disambiguate a term that might
be misinterpreted by the search engine.
<meta name=”standout” content=”http://newssite.com/203/great-breaking-
story”/>
When a news site is the first source to break a story, it can notify Google by
using the standout tag.

12. Search engine optimization (SEO)
for journalists
Search engines actually give preference to pages with a page title that starts
with the keyword of phrase.
In the Title, Put the Keyword First

13. Search engine optimization (SEO)
for journalists
SEO is much more than keywords within the article or title, but it’s also
about the user experience and some of the technical aspects. This includes
proper formatting, optimizing photos, etc.
Think About All Aspects of SEO

14. Search engine optimization (SEO)
for journalists
Make sure that your effort doesn’t get wasted

15. Social media optimization (SMO)
for journalists
Share & like buttons
Give your visitors the opportunity to share interesting news with their
friends.

16. Social media optimization (SMO)
for journalists
Every news website must have its own facebook
page, google+ and twitter account

17. Social media optimization (SMO)
for journalists
Integrate your comment system with social
networks
When your visitor comments on the news, all his friends will see it and
may want to comment on it too.
“To comment, you must login via any social network”
“You can share any likely comment”

18. Be a celebrity!
Don`t be
anonymous!
Social media optimization (SMO)
for journalists

19. Be in trend of Digital Marketing
with:
www.techcrunch.com
www.searchenginewatch.com
www.googleblog.blogspot.com

20. Serhiy TATARCHUK
internet marketer
serhiy@tatarchuk.me