2. The genre of the film based on the poster design
is an apocalyptic action/ dystopian film looking at
a possible terror threat against humanity in
particular against Parisian landmarks such as the
Eiffel Tower and River Seine.
The genre can be seen through the use of
iconography such as bomb blasts, fire, smoke and
the simple colours used. These show us the
importance of destruction in the film and leave us
eager to watch the film. Also, the name of the
film being ‘World War Z’ highlights the genre will
be based on wars and loss of the human race.
The target audience for the film is anyone who
likes action films, interested in apocalypses and
also those who are fans of Brad Pitt because he is
well known and also a part of this film. This name
stated on the poster will attract an audience to
view the film.

3. The poster uses a simple black and yellow/orange colour
scheme to make the genre seem well portrayed to the
audience. The bright orange light towards the top right
hand corner emphasises the bomb blasts or destruction
occurring this is then further enhanced through the
contrast of black indicating the masses of people
possibly running away or even piling on top of each
other to try and escape.
The text is on the bottom of the poster connoting that
the focus of the movie is based on imagery and that
there is importance within the visual aspects of the
poster particularly the landmarks.
The font is placed in a destructive manner with bits
falling apart emphasising the dystopian theme of the
film, which is also seen through the colouring of the
letter ‘Z’
The image used is an aerial establishing shot of Paris, this
suggests that it is a global film as is not just set in
America. The bright lighting distorts the background
giving the poster a sense of mystery and foreboding. The
text is centre framed and allows us to see the large
population trying to escape, almost looking like oil
oozing out from the building.

4. The poster is unique in the way it captures the
destruction of Paris, this subverts apocalyptic film
location stereotypes because normally you see
America being the centre of a film of this genre.
This widens audience appeal because it showing
different cultures being the focal point of this
film.
Brad Pitt’s name is mentioned therefore this also
helps the film’s campaign as it broadens our
knowledge based on the key actors in the film and
because Brad Pitt is an ‘A list’ celebrity this
increases the popularity of the film.
The poster can be displayed in many places such
as, Bus Stops, Train Stations, Cinemas, Magazines
and Billboards. These places can help us
memorise the poster as it can be seen regularly
and has an interesting image on the front which
makes it even more engaging to the audience.